2023 Shopping Mall New Year’s Day Activity Plan

7 New Year’s Day activity plans for shopping malls in 2023

In order to ensure that the activities are carried out in an orderly manner, it is often necessary to prepare activity plans in advance. If the mall holds a New Year’s Day activity, it needs to formulate a New Year’s Day activity plan . Now I will bring you the 2023 shopping mall New Year’s Day activity plan, I hope you will like it.

2023 Shopping Mall New Year’s Day Activity Plan (Part 1)

1. Activity Time:

January 1, 20__ - January 20__ 16th

2. Activity theme:

Millions of cash coupons are given away to welcome the New Year happily

3. Activity content:

Happy Welcome the New Year with free red envelopes:

During the event, all customers who come to __ electronic market to shop, no matter how much they purchase, can receive a bundle of red envelopes at the market service center with the market's unified sales receipt.

Enjoy the New Year, SEG will give you "prosperity":

During the event, all customers who come to __ electronic market to shop, no matter how much they spend, can go to the service center with their shopping voucher to participate in the lucky draw Draw and get 1 chance to draw.

Prize setting:

Winning level, prize setting, prize value

First prize, 5 Want Want gift boxes of 150 yuan

Second prize 10 people will be awarded a Want Want gift pack worth NT$50

The third prize will be NT$5 for 50 people receiving Wang Want milk

The 2,000 people will be given a commemorative prize of NT$1 Wang Want senbei

Home Furnishing Market :

1. Be polite when entering the store. Kitchen cabinets, wardrobes, electrical appliances, and kitchen supplies series products have a unified minimum discount of __, and you will be given a gift when entering the store, including an environmentally friendly shopping bag (required when entering the door, no penalty!).

2. Pay a deposit of 500 yuan and get a set of electronic casserole products worth 380 yuan.

3. Free shipping when the order is fully booked. (The price after discount shall prevail)

1. If the total order amount of kitchen cabinets and kitchen supplies (excluding electrical appliances) exceeds 5,001 yuan to 10,000 yuan, a discount coupon worth 500 yuan will be sent directly.

2. If the total order amount for kitchen cabinets and kitchen supplies (excluding electrical appliances) exceeds RMB 10,001-15,000, a discount coupon worth RMB 1,000 will be sent directly to you.

3. If the total order amount for kitchen cabinets and kitchen supplies (excluding electrical appliances) exceeds 15,001 yuan to 20,000 yuan, a discount coupon worth 1,500 yuan will be sent directly.

Mobile phone:

From January 1, 20__ to January 8, 20__, anyone who purchases a __ mobile phone will receive a free portable travel speaker.

Introduction to the gift: This gift is a portable travel speaker. The main user benefit is the enjoyment of mobile phone music. The music stored in the mobile phone can be played anytime, anywhere during outings, parties, etc. 2023 Shopping Mall New Year's Day Activity Plan (Part 2)

1. Purpose of the Activity

As New Year's Day approaches in 20__, seize the traditional festival atmosphere to create a promotional atmosphere and increase terminal sales. , market visibility, brand reputation.

2. Activity theme:

New Year, new atmosphere, surprises for the whole family!

3. Activity time:

20__.12.20—20__.01.10

4. Activity content:

1. Promotional activity 1 : Cash red envelope giveaway

For every 20,000 yuan of furniture purchased (actual transaction price after discount), you can participate in a cash red envelope draw (ranging from 8, 18, 28, 68, 88 yuan). And so on.

2. Promotion 2: Be polite when entering the store

Customers who visit New York Mansion and Tanson stores during the event will receive a 20__ New Year calendar (customers invited to visit in the early stage No duplicate delivery required).

3. Promotional activity three: free home measurement, free home design, and free furniture maintenance once a year.

5. Water storage before the event

1. Cooperate with Soufun.com to purchase the phone number of the owners of 5 large flat floors and villa communities that will be delivered and accepted from September to November, December 1 -On the 4th, in the name of SouFun.com, I sent a small gift (a custom-made wall calendar USB flash drive) to express my gratitude for the New Year. I called to invite a visit and gave gifts to customers who were renovating. A USB flash drive with the New York Residence and Tan Song logos printed on it.

2. From December 7th to 11th, we will visit the designers of the design company and get a small gift (a wall calendar and a customized USB flash drive) to learn about the recently designed large flats and villa owner information.

3. From December 14th to 18th, we will send a small gift (a wall calendar and a customized USB flash drive) to potential customers to visit them and invite them to enter the store to place orders on New Year's Day.

6. Event materials and publicity

1. From December 17th to 18th, decorate the store with a festive atmosphere (purchased on December 8th) and hang event flags, as follows:

2. Contact the advertising company to produce materials on December 16;

3. Select 3 communities and place barrier advertisements for one month (to be determined)

7. Sales target

1. New York Mansion 400,000 and Tan Song 200,000, the total basic sales target is 600,000, and the sprint target is 700,000 (actual payment/signing of orders that month).

2. The shopping guide area distributes DM activity leaflets and invites customers. When the basic sales target for January is reached, a reward of 1,000 yuan will be awarded. When the sprint target is reached, a reward of 2,000 yuan will be awarded. The bonus will be distributed by the store manager. 2023 Shopping Mall New Year's Day Activity Plan (Part 3)

1. Activity Background

Don't miss the promotional opportunities of Christmas and New Year's Day. Combine the two festivals into one, take the opportunity to promote and Strengthen the influence of pharmacies.

2. Purpose of the activity:

Strengthen the external image of the pharmacy and expand its popularity.

3. Activity theme:

Give you the warmth of home

4. Activity time:

December 20__ 24th - January 3, 20__

5. Activity methods:

Discounts, purchases and gifts, charity sales

6. Activity content:

Activity 1

1. During the promotion period, all cold medicines in our store are sold at a 10% discount. Members and customers with previous purchase receipts from our store can enjoy a 20% discount.

2. Elderly people who spend more than 50 yuan can get a free medical card with their ID card and cashier slip.

3. Poor families can receive a box of family medicine boxes for free (***500 copies) with certificates.

Activity 2

Our store carries out a charity sale of health care products for the elderly, and all profits are donated to the __ poverty fund for compatriots who have no money to seek medical treatment.

All participants can sign and express blessings on the love display board.

7. Event promotion:

Flyers, DM sheets, exhibition boards, banners outside the store, newspapers, radio, television, and the Internet.

8. Notes on activities:

1. All salespersons and promoters must create a warm and homely atmosphere.

2. Make full use of the media to publicize this matter and strengthen the corporate image and strength.

3. Gifts must be prepared in advance and made to order.

Finally, I would like to remind you again that preparations for the two activities in pharmacies must be made in advance and planned to each time point, and publicity must be in place. The annual publicity must have a theme and have new ideas. Pharmacies can learn from the practices of supermarkets and supermarkets. Activities should be appropriately adjusted based on your own audience.

2023 Shopping Mall New Year’s Day Activity Plan (Part 4)

Activity Time:

New Year’s Day Period

Activity Theme:

New Year’s Eve Dinner, Shopping and giving big gifts

1. Shopping and giving gifts

2. A century of good fortune and welcoming the New Year

3. New Year's lottery draw

The details of the activities are as follows :

Shopping and gift giving

1. Event time: December 30th to January 7th

2. Gift distribution location: cashier on the third floor

3. Activity content:

All customers who shop at __ store and pay the full amount at the cashier can participate in this activity.

When you purchase more than 1,000 yuan (including 1,000 yuan), you will receive a bottle of Blue Moon hand sanitizer as a gift;

When you purchase more than 3,000 yuan (including 3,000 yuan), you will receive a stylish pillow as a gift;

For purchases of more than 6,000 yuan (including 6,000 yuan), a free rice cooker will be given;

For purchases of more than 9,000 yuan (inclusive of 9,000 yuan), a set of bedding will be given as a gift.

4. Activity details:

1. During the activity, customers can participate in this activity if they purchase over 1,000 yuan and pay the full amount at any bank of x home;

2. This activity only requires a single purchase with the "Taste Space" shopping voucher, and the amount does not accumulate;

3. Customers who have paid a deposit but not paid the full amount during the activity will not participate in this activity;

4. Pay a deposit before the event, and pay the full amount during the event to participate in the event;

5. If a return occurs, you must return the gift at the same time, keep the gift packaging intact, and follow the instructions of this mall Returns and exchanges are handled according to the regulations.

6. Samples and special offers are not included in the shopping gift-giving activities.

5. On-site gift distribution procedures at the event:

1. Customers go to the cashier on the third floor with their consumption coupons;

2. Accept registration at the gift registration office And sign for confirmation;

3. Gifts will be distributed at the gift distribution office. Recycle the blank consumption tickets and stamp them.

2023 Shopping Mall New Year's Day Activity Plan (Part 5)

Activity Theme: Happy New Year

Activity Time: December 31st - January 3rd

Overall activity: Happy New Year, 6,000 desk calendars are given away

During the event, anyone who purchases a total of 300 yuan in the mall (over 500 yuan for large appliances and other valuables) will receive a beautiful desk calendar. You can only get 1 credit card, 1500 copies per day, while stocks last!

Location: Down World on the third floor

All the staff of Xinglong Mall wish you a happy new life and all the best

Activities in various shopping malls:

Food shopping mall: Upgraded food to celebrate the New Year

1. Tobacco, alcohol, and nourishment - a high-quality cultural feast to celebrate the New Year

50-year-old Moutai is 35,999 yuan, 30-year-old Moutai is 16,999 yuan, 15-year-old Moutai is 6,999 yuan, Cordyceps sinensis is 32,800 yuan, and top-quality sea cucumber is 23,800 yuan

2. Conventional food - big upgrade

Hazelnuts are 85.99 yuan/jin, the largest jujube is 49.99 yuan/jin, the best pistachios are 49.99 yuan/jin, and the best walnuts are 69.99 yuan/jin,

Famous shopping mall:

1. Newly launched gold bars for the Spring Festival in ___

2. The gold "money" is like a rabbit, and the pendant brings blessings to the New Year

3. New Year's special plan

1) Free exchange for gold jewelry

2) Big upgrade of gold processing fee exchange

3) Gold ID card used as money

4) Gold purchase by Gold House members Double points

4. New Year surprises for Ming brand jewelry

1) Ming brand yellow platinum at discounted price per gram

2) Ming brand diamonds in total 8 Discount and receive an exquisite gift

3) Name-brand loose diamonds are sold at cost price.

4) Free exchange for famous brand platinum (just increase by 30-40)

5. All Orade silver jewelry, you and me silver jewelry, ss8 silver jewelry, Qihao silver jewelry, Jiayuan silver jewelry 6.2% off

6. A good start to New Year’s Day, wear a new watch on time 7. Make up and have New Year’s Day surprises one after another. Choose a gift to give to the “her” in your heart

Shoes and Hats Mall

1. Xinglong Shoe Mall has a good start on New Year’s Day by exchanging old shoes for new ones

Activity details: During the event period from December 31st to January 3rd, customers can purchase shoes at the brand’s regular price with their credit card at the Shoe Mall. On top of the discount, there is an additional discount of 80 yuan, and special items can be discounted by 20 yuan. (A single credit card can only purchase one pair of shoes and cannot be used cumulatively)

2. Xinglong Shoe City Fine Men’s Shoes Exhibition, Pierre Cardin, Goldlion, Cardillo, Sachi, Playboy Woodpecker, etc. 3. New Year’s Day kick-off sports spring models are on the market New Guirenniao new products are launched, winter models are at 12% off and free gifts are given when you shop 361. New products are launched and you get free gifts at 15% off. Li Ning’s new winter models are launched at 18% off. 12% off Wanlima 30% off tobacco pipes 30% off Paul 30% off special price package 198--385 yuan Belt 59--98 yuan

Home appliances mall:

1. A good start on New Year's Day with trade-in deals Action: 10 national financial subsidies and 10 additional subsidies for manufacturers

Double subsidies save more money

TV, refrigerator, and digital fully participate in the trade-in program

2. Apple store opens in new year

3. Fine Electrical Appliances Exhibition

Department Store:

1. Xinglong Bedding, New Year’s Day Opening Ceremony, Old Trade-in Campaign

2 , New Year's New Year for new pots, the more "pot" the more popular, cooking utensils to celebrate the New Year, you can get money for the pot, Supor and Astar's trade-in campaign.

3. The first choice for fashionable cookware in the New Year - Korean Cookware Exhibition

4. Give gifts to bring health, and promote fitness equipment

5. Health trilogy:

(1). Send health to your parents - promotion of foot baths

(2). Send health to friends - set purchase of foot massage machine and massage mat as a gift

( 3). Health is sent to leaders - massage chair promotion

6. New seasonal products are launched:

(1) Blessings in the Year of the Rat - Rabbit Conference

(2) New clothes in the New Year, festive and auspicious - Children's Tang Suit Exhibition

(3) Celebrate the New Year with great success - Hongyun counter is newly launched

(4) Huanhuan "Wash" to celebrate the New Year - a joint exhibition of detergent supplies

(5) "Porcelain" welcomes the old and welcomes the new - a joint exhibition of ceramic supplies

(6) Comprehensive clearance of winter products: children's cotton clothing , down jackets, children's boots and shoes

Clothing shopping malls:

1. Clearance of winter products.

2. Recommended top-quality clothing.

3. Recommended Lunar New Year clothing

Knitting shopping mall:

1. Red luck counter, casual spring styles are on the market first

2. New Year's Cashmere Preferred Gift 2023 Shopping Mall New Year's Day Activity Plan (Part 6)

1. Activity Time: December 24 (Friday) - January 5 (Sunday)

2. Activity theme: __Happy and healthy New Year’s gift

3. Activity scope: __Mall, __Shopping Plaza, __Bayi Store, __Beiyuan Store

4. Activity content:

1. New Year’s Day “Happy and Healthy Gift”

Content: During the activity, purchase clothing, bedding, and bags over 200 yuan in __ All of the above will receive: a New Year’s Day gift pack worth RMB 100 worth of Happy Health Vouchers. (Happy Health Vouchers include bowling tickets worth RMB 1, shuffleboard tickets worth RMB 1, action movie tickets worth RMB 1, and billiards tickets worth RMB 1.0.)

For purchases over RMB 500, you will receive: Happy Health Vouchers worth RMB 1. A value-for-money New Year's Day gift package worth Yingpais fitness coupons.

Specific operations: Gift certificates for the event are provided by the bowling alley to each branch. Bowling, movie tickets, billiards, shuffleboard, cost price is NT$ each, and Impulse fitness coupons are NT$ each, which are provided by each store. Bowling alleys are billed separately. The New Year’s Day gift package costs approximately RMB, and the New Year’s Day value-for-money gift package costs approximately RMB. For New Year's Day gift packages, each store purchases its own wrapping paper and packages snack foods, toys, etc. according to cost price.

2. New Year's Day "Colorful Toy Festival"

Location: The atrium of each store or other public areas

Content: Each store conducts toy exhibitions with different displays Categories, various styles of toys. In addition, some New Year’s Day gifts can be displayed and sold, such as New Year’s hats, New Year’s trees, New Year’s snowflakes, socks, etc. Each store contacts the manufacturer and gives customers a certain discount.

Environment layout: The planning department will uniformly produce the backboard, and each store will copy the drawings. Beautifully decorated New Year's Day trees are placed at the counters of each store and will be in place before December 10.

3. Rush sale: During the event, from 17:00 to 21:00 every afternoon, some clothing and bedding products are on sale at 50-40% off. The rush sale brands are determined by each store. Each store must determine the brand before December 17th. Brands participating in rush sales activities will no longer participate in coupons and gift-giving activities.

4. New Year’s Day Carnival Night

Time: 18:00-21:00 on the evening of January 1st

Location: __ Mall, basement level one Hall

Performance: It is planned to invite 10 foreign university students or actors from the __ Art Troupe to perform live performances, interspersed with interactive quizzes and prizes (foreign brand knowledge).

5. New Year's Day Message Board

Each store has a "New Year's Day Message Board" at the main service desk. Customers can fill in their blessings to their relatives and friends, and makeup service staff will distribute gifts on site. .

The "New Year's Day message board" is designed by the planning department and produced by each store.

5. Advertising and Expenses

December 31__ Evening News d1 page banner

__Business Daily front page banner

Fee ***: Yuan. 2023 Shopping Mall New Year's Day Activity Plan (Part 7)

Activity time: December 29, 2020 - January 3, 2020

Activity highlights:

1. New Year’s Day promotions can be divided into two steps: welcoming New Year’s Day and celebrating New Year’s Day, with the focus being on celebrating New Year’s Day. (This plan is suitable for "Celebrating New Year's Day" during the New Year's Day holiday. The time to welcome New Year's Day is December 29-31, 2020. The 29th is Saturday. Weekend promotions can be carried out with the help of "Celebrating New Year's Day"

Build momentum. The time to celebrate New Year’s Day is from January 1st to January 3rd, 2019.

2. The focus of the promotion is clothing and home appliances, both of which are products that customers buy more during New Year’s Day, and they are also the main products of merchants. The main source of sales profits.

3. New Year’s Day is the beginning of a new year. In order to thank our member customers for their long-term review in the past year and their continued visit in the new year, we can launch a member special event. Promotional activities.

4. The period around New Year’s Day is also the peak of wedding consumption, so corresponding promotional activities can be carried out.

Contents of special planning activities:

(1) Big discount on binary home appliances

x2=x0 2

Spend x0 yuan more, spend another 2 yuan to buy VCDs, rice cookers, telephones, gas stoves, tape recorders, etc. 2. Products worth 300 yuan.

Operation instructions:

__The items available for 2 yuan should be rich and diverse, giving customers more room to choose.

__ Each shopping mall and supermarket can set a standard for the average value of goods based on its own strength, but it is best to have products that have broad appeal, have a very obvious gap compared with normal prices, and can cause a sensation, such as VCDs, rice cookers, gas stoves, and tape recorders. Goods worth two to three hundred yuan.

(2) x9 roses bloom in the new year.

Customers who go shopping in shopping malls and supermarkets can get it with their shopping receipts. Receive a rose, ***x9, while supplies last

Operation instructions:

__ This event can also be given as a gift to customers, regardless of whether they are shopping or not. Give a rose as a gift, but pay attention to prevent crowding and looting. __ The activity time can be 1-2 days, depending on the strength of the merchant and the effect of the gift on the first day. Start.

(3) New Year - Bring a pot of flowers home

In the New Year, people often like to add some flowers, plants and other ornamental items. . Hold an exhibition of different types of flowers and plants at the entrance of the shopping mall, with text descriptions and on-site introductions by docents, which will definitely attract a large number of people to watch; you can also organize a group of flowers and plants for on-site sales.

Activity location: front square or central hall

Operation instructions

1. The activity is mainly about exhibitions, with sales as a secondary activity. Exhibitions improve the taste of the mall to a certain extent. While providing an opportunity for consumers to enjoy, it is also an activity to guide consumers' interests and convey certain knowledge.

2. Exhibition content: In addition to flowers and plants, goldfish, etc. can also be displayed. , displaying flowers and plants is relatively more convenient and easier, and you don’t have to spend too much time on transportation and placement.

3. For flowers and plants needed for display, you can contact the botanical garden or flower and bird market for assistance.

(4) The new year starts with exercise - challenge your speed and physical strength

Activity methods: Challenge physical strength and speed competitions, set up treadmills on site, and compare who is the best How many miles can be run on the treadmill in one minute? Awards and prizes will be set up based on the results of the competition.

Award settings:

The sneakers for one first prize winner are worth about 300 yuan

The sneakers for two second prize winners are worth about x yuan

The five third prize winners will receive sports shoes, badminton rackets, table tennis rackets, etc. worth about 100 yuan.

Operation Instructions

__ Registration method: There are two forms of early registration and current registration. The early registration is from December 25th to 31st, 2020. The registration will be posted at the entrance of the shopping mall. Notice, go to the shopping mall planning department to register. There are no restrictions on the number of applicants.

__ To speed up the competition, 2-3 treadmills can be set up.

__ Event location: the square in front of the gate

(5) The new year starts with love - Donate to Project Hope Charity Sale

Activity method: Open a charity sale area, every sale For each item, the mall will donate one yuan.

Charity sale items: backpacks, toys, books and other items worth 10-100 yuan.

Operation instructions:

_ _New Year's Day is the beginning of a new year, and a good start is half the success. Holding a charity sale at the beginning of the new year will greatly enhance the good image of the mall.

__ Donation method of the mall: It can be through sales. Donating one yuan for the same product can also be a percentage of all sales from the charity sale; at the same time, you can also set up a donation box for customers to donate on their own

__ Invite a notary to perform on-site notarization. /p>

__ can be held jointly with relevant departments of the Hope Project, or can be paired with Hope Primary School to form a long-term helping relationship

__ Invite relevant news media to the scene for interviews

(6) Member Gratitude Reward

Event time: December 20, 2019 to January 10, 2020, lasting 20 days. The old year has passed, and the new year has begun. It’s coming. In order to thank our member customers for their long-term review in the past year and their continued visit in the new year, we are launching a special promotion for members.

1. Member lottery or points redemption activity.

2. Special offers for members: List some products that only members can enjoy special offers. The product coverage can be wider, including products from different departments, and use on-site pop posters to indicate that they are special offers for members.

3. Carry out new card exchange activities and discounts for old cards