36 Housekeeping Tips

The "36 Housekeeping Articles" are here! According to the website of the National Development and Reform Commission, recently, the General Office of the State Council issued the "Opinions on Promoting the Quality and Expansion of the Housekeeping Service Industry" (hereinafter referred to as the "Opinions"), development and reform When answering questions, the relevant person in charge of the committee pointed out that in response to the problems existing in the development of the domestic service industry at this stage, the "Opinions" put forward 36 specific policies around the two keywords of "quality improvement" and "capacity expansion". The main contents of the "36 Articles of Housekeeping" can be summarized as "1234", namely "one goal", "two efforts", "three actions" and "four focuses". One goal is to promote the improvement and expansion of the domestic service industry in accordance with the requirements of high-quality development. The two focuses are: one is to develop employee-based enterprises, and the other is to promote housekeeping into the community. Three actions, namely, housekeeping training improvement action, "front runner" action and credit building special action. The four focuses are to focus on reducing costs, cultivating talents, improving guarantees and strengthening supervision. Ou Xiaoli, director of the Social Development Department of the National Development and Reform Commission, said that the domestic service industry has the potential to become a trillion-level industry in China and has broad development prospects. In the next step, we will work with relevant departments to fully implement the "Opinions", urge all policies and measures to be implemented as soon as possible, and see real results, effectively promote the improvement and expansion of the domestic service industry, and enhance the people's sense of gain, happiness, and security. China's housekeeping service industry is developing rapidly, and the market size will exceed 690 billion yuan in 2019. Housekeeping services refer to the socialization, professionalization, and marketization of some family affairs, which belong to the category of people's livelihood. In recent years, China's domestic service industry market has grown rapidly. According to data from iiMedia Research, the market size of China's housekeeping service industry will reach 554 billion yuan in 2018, and is expected to exceed 690 billion yuan in 2019. In addition, the number of institutions engaged in China's housekeeping service industry is increasing. According to estimates from the Ministry of Commerce of China, there were 660,000 domestic service enterprises in China in 2016, a year-on-year increase of 3.1%. The total assets of China's domestic service enterprises were 314.3 billion yuan, a year-on-year increase of 8.7%. iiMedia Research estimates that by 2019, the number of Chinese housekeeping service companies will exceed 740,000, and the total assets of China's housekeeping service companies will exceed 430 billion yuan. The number of employees in China's domestic service industry continues to increase. In 2016, China's domestic service industry employed 25.42 million people, a year-on-year increase of 9.3%. The number of employees in domestic service enterprises above designated size reached 10.93 million, a year-on-year increase of 12.0%; the number of employees in domestic service enterprises below designated size was 14.49 million, a year-on-year increase of 7.3%. Netizens value the work quality of housekeeping staff most. iiMedia Research data shows that 63.6% of customers believe that the work quality of housekeeping staff is an important factor affecting their choice. The housekeeping experience of housekeeping staff and the level of housekeeping services The charging price follows closely, and the evaluation of other customers and the place of origin of the housekeeping staff are relatively unimportant. Pain points still exist, facing problems such as imbalanced supply and demand structure and irregular industry development. At present, China's domestic service industry has formed two main business models and a mature industrial chain, including employee-based and platform-based. China's domestic service industry chain changes according to its business model. In the employee-type model, the upstream is housekeeping tool product suppliers, the midstream is housekeeping service companies, and the downstream is household users; in the platform-type model, the upstream is housekeeping tool product suppliers and housekeeping service providing institutions or individual home attendants, and the midstream is housekeeping service companies. The O2O platform is responsible for attracting domestic service providers to enter the platform, and the downstream is household customers. However, it is worth noting that China's domestic service industry also faces problems such as imbalanced supply and demand structure, low degree of scale, and irregular industry development. According to data released by the Ministry of Commerce and the Department of Social Development of the National Development and Reform Commission, the number of employees in China's housekeeping service industry reached 28 million in 2017, with an average annual compound growth rate of 9.7%. Currently, the demand gap in China's domestic service industry reaches 17 million people. iiMedia Consulting analysts believe that with the aging of the population and the opening up of the two-child policy, China's domestic service industry will continue to be in a state of imbalance in the supply and demand structure. In terms of scale, China's domestic service industry is still dominated by small enterprises, and the scale of the industry is still not high. According to data from the Ministry of Commerce, enterprises below designated size accounted for 73.7% of the total number of domestic service enterprises in 2016, a year-on-year decrease of 4.3%; enterprises above designated size accounted for 26.3%.

It can be seen that the number of enterprises below designated size is still 2.8 times that of enterprises above designated size. In terms of market standardization, China's domestic service market is still not standardized enough, and the regulatory management entities are not sound. The laws and regulations related to China's domestic service industry are not perfect enough; at the same time, the capabilities of industry associations are not strong, and the information control and management capabilities of domestic service personnel still need to be improved. Although the Chinese government issued guidance on establishing a credit system for the domestic service industry in March 2019, the standardization level of the domestic service industry still needs to be improved. China promotes the standardization of the domestic service industry and issues industry support policies. In recent years, in response to the "pain points" of the domestic service industry, the country has promulgated a number of policies related to the domestic service industry. In addition to the "Opinions on Promoting the Quality Improvement and Expansion of the Domestic Service Industry" issued by the General Office of the State Council this time, in March 2019, the Ministry of Commerce and the National Development and Reform Commission issued the Guiding Opinions on Establishing a Credit System for the Domestic Service Industry (Draft for Comments), Policies The main contents include establishing credit files for domestic service workers, establishing credit files for domestic service enterprises, establishing a unified credit information platform for the domestic service industry, and implementing a trustworthy incentive and untrustworthy punishment mechanism in the domestic service field. iiMedia Consulting analysts believe that the domestic service industry is an important support for promoting development under the new economic normal and has broad development prospects. With the promulgation and implementation of relevant support policies, the professionalism and standardization of housekeeping services will be further improved in the future. Interpretation of the Development Trend of China's Housekeeping Service Industry in 2019 Driven by favorable policies, economic development and market demand, China's housekeeping service industry is developing rapidly, so what is the future development trend? iiMedia Consulting analysts gave the following 3 predictions: 1. Consumption upgrade Promoting continuous growth in demand, China's demand for domestic services is concentrated and policy-oriented continues to advance. The downsizing of families, the aging of the population, and the implementation of the two-child policy in Chinese society have created a large amount of potential demand for domestic services. On the other hand, with the rapid increase in China's per capita disposable income, the consumption and payment ability of Chinese people have become stronger, consumption has upgraded, and the requirements for the quality of housekeeping services have also increased rapidly, stimulating the self-reform of the housekeeping industry and promoting its professionalism and standardization degree increase. 2. Housekeeping service O2O platform gradually deepens. With the development of information technologies such as China’s mobile Internet and big data, traditional housekeeping services are in the process of transforming to the Internet. The operating model of the housekeeping service O2O platform not only enriches the business models of Chinese housekeeping service companies (such as employee-based and platform-based, etc.), but also improves service functions through technology (such as GPS positioning to find nearby docking staff and big data to intelligently match customers and housekeeping staff, etc. ), and also use the advantages of the platform to expand service content (such as establishing a database of employees for assessment and training, switching on and off the sales of housekeeping-related products, etc.). 3. Communityization of housekeeping services and integration with other industries are gradually becoming a trend. Most of China’s urban families live in residential communities and have strong user stickiness. The housekeeping service industry is characterized by being light on assets and heavy on labor costs, so the future development direction is Maximizing the efficiency of labor use and saving service and labor costs have promoted the community development of housekeeping services, and on this basis, the trend of integration with other life services (such as tourism, health services and traditional Chinese medicine services, etc.) has been developed.