Can beauty salons be open during the epidemic? Can beauty and manicure be done during the epidemic?

We all know that due to the impact of the new coronavirus, many industries have been banned from operating, especially the service industry. The beauty industry is one of the industries that has been hit hard. Many people are unable to go out for beauty treatments. So can beauty salons be open during the epidemic? Let’s take a closer look below! Can beauty salons operate normally during the epidemic?

Beauty salons will generally be closed during the epidemic.

During the epidemic, many shops cannot open for business, especially in places where people tend to gather. If beauty salons and the like remain closed, many people may lose their jobs. Whether the business can be opened depends on the specific region. Areas where the epidemic is not severe can be opened, but epidemic prevention work needs to be done well. Can you do beauty and manicure during the epidemic?

It is best not to do beauty and manicure during the epidemic. Basically, beauty shops are not allowed to operate in order to avoid crowd gatherings and excessive outing activities. Therefore, if you particularly need beauty care, you can ask family members to help you or do beauty care yourself. If conditions don’t allow it, don’t do beauty and manicure for the time being.

The new coronavirus is mainly spread through droplets and indirect contact. Droplet transmission refers to the secretions and droplets discharged by the infectious source through coughing, sneezing, and talking, causing susceptible people to inhale the infection. In general, droplet transmission is only possible through close contact with the source of infection. Indirect contact transmission refers to transmission caused by indirect contact with contaminated items. Infection caused by touching a contaminated surface and then touching your mouth, nose, or eyes with contaminated hands.

When doing manicures in a beauty salon, you will come into contact with a lot of people, and there will be a certain risk of infection. Therefore, it is best not to go out for manicures. What impact will the epidemic have on the beauty industry?

In fact, the Spring Festival is not the biggest consumption season for beauty products. It may also be a consumption method to stock up in advance. Some offline services may also be closed during the Spring Festival holiday. Therefore, I think the time period that is most affected by the epidemic is Valentine's Day and March 8th, the two peak consumption seasons in spring.

The beauty and cosmetics industry that is most affected by the epidemic this time should be the beauty and cosmetics industry that is mainly based on physical consumption or physical services. If you are engaged in Internet e-commerce, if express delivery and logistics have not resumed before February 10, the company will be affected to some extent. Secondly, because the public’s desire for consumption is suppressed, and the current market focus is on disinfectant products, beauty and skin care will be affected to some extent. I think all cosmetics industries should be prepared for the winter and make corresponding team adjustments in advance. How to deal with beauty salons during the epidemic 1. Reserve cash flow

Every boss knows the importance of cash flow. Cash flow can be said to be the lifeblood of our physical stores. According to the analysis of the current situation, stores during the epidemic period There is almost no revenue from services.

Even if the epidemic passes, it will take 1-2 months to gradually return to normal performance. Therefore, we recommend that you set aside at least cash flow that can cover fixed costs for more than 3 months, and at the same time make early adjustments to the store's operations. Analyze the cost structure and prepare for cost reduction in the first half of the year. 2. Cost control

Many stores have already made annual plans or semi-annual plans for 2020 at the end of 2019. At this time, they cannot blindly follow the plan, but need to make quick adjustments.

Since the performance targets for the first and second quarters will definitely be significantly affected, we should decisively reduce large advertising investment in the first quarter, avoid decoration and sales, and negotiate rent issues with landlords.

However, in order to ensure that stores can quickly return to normal performance after the epidemic, layoffs are the last resort, but recruitment of new employees should be carefully considered. 3. Maintaining customer relationships

It is still impossible to predict the duration of the epidemic, so don’t let the epidemic interrupt the customer relationship between you and your customers.

Customer profiles can be sorted out and queried through the in-store system, and customer care can be provided through group text messages.

The text message care at this time does not need to have any marketing purpose, but is to truly provide customer care. In the face of the epidemic, a warm text message greeting from the store is believed to be able to impress members who see the text message. The good feeling in my heart doubled.

For key customers, one-on-one care should be provided through phone calls and WeChat. During this period of time, when everyone is quarantined at home and staying at home, it is a good time to chat with customers and build closer relationships. Don’t miss such good customer relationship maintenance time. 4. Small benefits warm people's hearts

Fighting the epidemic is a tough battle. We have seen Wanda's rent-free and APP memberships given away for free, which has won a lot of praise.

Our stores can also appropriately extend the validity period of cards and coupons for members to enhance members’ loyalty to the store. 5. Pay attention to store hygiene

After this epidemic, customers’ environmental requirements for stores will rise to a new level. At this time, if there are any mistakes in the cleanliness and hygiene of the store, customers may be lost.

In addition to active cleaning and disinfection, the store should be equipped with sterilizing hand sanitizer, masks, disinfecting wipes, etc., and inform customers in a conspicuous place that the store has been fully disinfected. 6. Ensure employee stability

It is recommended to extend the holiday appropriately based on the actual situation of the city, and pay wages during the extended holiday to stabilize people's hearts. After all, personnel turmoil will affect the store's return to normal even if the epidemic is over. performance cycle.