Huami Amazfit GTR 3 may not be able to alleviate the brand’s embarrassing situation

Editor | Yu Bin

Produced by Chaoqi.com "Yu Jian Column"

When it comes to Huami Technology, its status in the industry has always been slightly higher Awkward. On the one hand, Huami has basically no longer completely relied on the "halo" of Xiaomi's ecological chain in the smart wearable track. Its independent brand Amazfit continues to develop, and the company's accumulation in the smart watch segment has been exhausted. On the other hand, Huami Technology has always been far away from being a giant, and the influence of independent brand products is quite controversial.

But for Huami Technology, it is definitely not willing to linger in this position of neither up nor down. For this reason, we can see that Huami is making more and more moves in its own brand Amazfit. the more often.

Just recently, Huami Technology also held its 2021 global annual new product launch conference. In addition to releasing the new generation of products Amazfit GTR 3 and GTR 3 Pro series, it also released GTS 3 and TWS. Noise-noising headphones, Amazift PowerBuds Pro National Edition and other new products.

More importantly, Huami Technology’s independent brand Amazfit finally has its own Chinese name. Huami upgraded the brand of Amazfit at this press conference. Under the Chinese name “Leap Wo”, There is also a brand new image and slogan for the brand.

New products + belated Chinese name + new image, this may be interpreted as Huami Technology's "milestone" effort for independent brands, but will this effort seem a bit late? Woolen cloth?

For many years, the influence of the independent Amazfit brand has not been very great, especially in the domestic market. Amazfit, which does not even have a Chinese name, is often unfamiliar to many consumers. Now it has Is it possible that the Chinese name of "Yuewo" and the new product series will help the brand to leapfrog and become a true giant?

With these questions, we can get a glimpse of the future of Huami Technology by understanding the performance of the new Amazfit GTR 3 series.

Amazfit GTR 3 is a new product, will it sell well?

It is reported that the biggest highlight of the Amazfit GTR 3 series is that the Amazfit GTR 3 Pro is the first domestic smart watch with blood pressure monitoring function on the watch side, and the Amazfit GTR 3/GTS 3 is equipped with Huami Technology Self-developed BioTracker 3.0 PPG biosensor and self-developed operating system Zepp OS.

Looking further, the Amazfit GTR 3 and GTS 3 series smart watches maintain the simple and modern style in appearance design. Through the integrated design of micro-curved glass + aerospace-grade aluminum alloy body, this The two new products look quite eye-catching.

Amazfit GTR 3 uses a round dial shape and is equipped with a 1.39-inch Retina display. Amazfit GTS 3 uses a 1.75-inch Super Retina display. Amazfit GTR 3 Pro has a better screen-to-body ratio. article, it increases the screen-to-body ratio of the circular dial to more than 70%, which is a leading figure in the smartwatch industry.

In addition, through the self-developed Zepp OS system, Amazfit GTR 3 and GTS 3 each provide more than a hundred dial design options, combined with very thin thickness control, uniquely designed straps, etc. The related products look good when worn.

It is worth noting that the new product Amazfit GTR 3 Pro is also equipped with the PumpBeats blood pressure monitoring engine, and has actively explored the research on wrist intelligent blood pressure screening.

In terms of sports functions that all smart watches will pay special attention to, not to mention the technical equipment of related products.

Amazfit GTR 3 and GTS 3 support fifty-meter waterproofing, underwater heart rate monitoring, etc. They are also equipped with mainstream satellite positioning systems such as Beidou and GPS, as well as altitude and barometric altimeters, and can well support various sports function modes.

In terms of battery life, according to the official introduction, the battery life of Amazfit GTR 3 can reach 21 days, and the battery life of Amazfit GTR 3 Pro and GTS 3 can reach 12 days.

Of course, although the brand has taken the trouble to introduce a large number of functional configurations of new products to consumers, it still needs to be pointed out that the new product series represented by Amazfit GTR 3 does not seem to be able to provide sufficient product functions. To distinguish itself from other smart watches in the current market, it has functional highlights that are also found in many other similar products, and some innovative functions are limited to the scope of micro-innovation.

Combined with this, combined with the product’s relatively low price, Amazfit GTR 3 may not be able to achieve high sales.

Regarding the future, independent brands still have a long way to go

It can be seen that new products represented by Amazfit GTR 3 and other products continue to demonstrate Huami Technology’s accumulation in the field of smart watches. In terms of technical functions and design, the relevant equipment is quite complete. At the same price level, the Amazfit GTR 3 series has piled up all the "materials" that can be piled up.

Looking back at the development history of the independent brand Amazfit, in 2015, Huami Technology was finally unwilling to hide behind Xiaomi and manufacture smart bracelets for Xiaomi, and launched the first smartwatch of the independent brand Amazfit. After that, although Huami Technology and Amazfit also faced a lot of controversies during their development, Amazfit still persisted.

So far, the Amazfit brand has five series of smart watches, which are exported to more than 90 countries and regions. According to statistics from relevant industry organizations, as of the middle of this year, the number of Amazfit smart watches Shipments have ranked fourth globally.

However, this does not mean that everything is smooth sailing for Amazfit. As we said before, Amazfit’s development as an independent brand has always been somewhat embarrassing. Let’s call it an industry giant. But it is always difficult for the brand to take another step forward. The influence of the brand on the consumer group is also far from the real giant. Even the Chinese name was only launched after five years of development. This shows that Amazfit still has a long future. Way to go. Call it not a giant, Amazfit is backed by Huami Technology and it does have a certain influence in the global smart watch market.

In the future, I still hope that Amazfit can go further. I hope that through continuous development, when people mention Amazfit, they can really compare it with industry giant brands. Now it is obviously far away from the influence of independent brands. Not even close.