What is China Baigou famous for in China?

On September 26th, the 6th Baigou China (International) Luggage and Clothing Festival with the theme of "Harmony, Innovation and Development" was held in Baigou, Hebei. Since then, Baigou Town, Gaobeidian City, Hebei Province has been officially listed by the Leather Professional Committee of china leather Industry Association and awarded the title of "Luggage Capital of China". This title was obtained after the town applied in 2004 and after three years' work by the expert evaluation team of the relevant state departments.

Compared with big cities like Guangzhou and Peking, this is a small town, and you may not find it on the administrative map of China. In this small place called "Northern Shopping Paradise", as far as the same brand and the same bag are concerned, you can buy two bags here at the price of buying a big brand bag in large and medium-sized cities. If you buy a medium-sized brand to quote the price, you can buy five or six; The price of a small brand bag can buy five or six. This is Baigou, which produces 33 categories and more than 30,000 varieties of luggage, with an annual export turnover of 400 million yuan, and was awarded the title of "Top 100 Markets in Hebei" and "Luggage Capital of China".

Baigou Town is located in the hinterland of Beijing-Tianjin-Baoding and belongs to Gaobeidian City, Hebei Province. Historically, it was once a famous land and water wharf in northern China, and it was called "Yannan Metropolis" in the late Qing Dynasty. This small town with a population of only 65,438+065,438+00,000 receives more than 300,000 tourists from all directions every day, and more than/kloc-0.1 billion people go to Baigou for shopping and sightseeing all year round. Baigou has an annual output of 300-500 million bags, so it is not an exaggeration to call it the luggage capital of China.

The town became the "capital of luggage"

In addition to the domestic market, Baigou luggage is also exported to France, the United States, Russia, Japan, Brazil and other countries and regions 120. Perhaps it is hard for many people to imagine that its development began more than 30 years ago when several farmers sewed artificial leather bicycle seat covers.

During the Cultural Revolution, Baigou was a poor village with a large population and little land. But in the autumn of 197 1, this almost barren land began to change and became out of control. More than 30 years ago, these farmers were Zhang Guoqing, former captain of the Eighth Production Team in Gao Qiao Village, Baigou Town, and Li Mingxin, an accountant. They pooled their money to buy a watch for their daughter, cotton-padded clothes for the winter with 250 yuan money, and two bundles of artificial leather from Tianjin. With a broken sewing machine as the main equipment, the first artificial leather bicycle seat cover was processed. In the next two years, still in Gao Qiao village, these farmers with their backs on loess produced the first batch of the simplest portable bags in Baigou. Because of the huge profits, local people have followed suit. Therefore, this industry has risen rapidly in Baigou.

Perhaps for Zhang Guoqing and Li Mingxin, they didn't realize at that time that with a broken sewing machine as the main equipment and 250 yuan as the capital, they earned a little money to subsidize the simple processing at home, making Baigou Town, which used to be covered with dirt on sunny days and muddy on rainy days, become the "luggage capital" of China today.

Since these portable bags with simple tools and simple workmanship began, the luggage dreams of Baigou people have been endless: in 1974, Baigou people launched the first folder; After 1976, Baigou people produced the first student bag; 1977, Baigou people began to prepare simple hardware ornaments; 1980, individual villagers began to use fairs and temple fairs to secretly sell their own bags. ...

Now, Baigou Town has established its own luggage research and development center, with more than 65,438+0,200 independent luggage brands. The town has formed 300 large-scale enterprises with more than 300 employees, more than 3,000 individual processing enterprises, and nearly 2,000 well-known brands at home and abroad have set up more than 65,438+outlets in Baigou, with an annual production of 350 million bags and an annual export volume of 65,438+. Therefore, Baigou Town has been successively recognized as "National Pilot Town for Small Town Development and Reform" by the National Development and Reform Commission and other ministries 1 1, "National Model Town for Small Town Construction" by the Ministry of Construction, "China Pilot Town for Sustainable Development" by the United Nations Development Programme, "National Model Collective for National Unity and Progress" by the State Council, and "National Advanced Town for Creating Civilized Villages and Towns" by the Central Civilization Committee.

The "baggage road" rolled out at high speed

In fact, the development of luggage in Baigou is not smooth. Under the guidance of the ultra-left route in the past and the constraint of the planned economy system, the luggage products processed by farmers in their spare time were regarded as "the tail of capitalism", and the finished products sold in the market were confiscated. These measures all hit the farmers' enthusiasm for production and limited the development of Baigou luggage at that time.

In the early 1980s, the development of Baigou luggage industry really entered a golden age. Since then, Baigou people spontaneously formed a market for accessories and artificial leather. Gradually, some rural surplus laborers in Gao Qiao and some villages and streets began to break away from land management, forming a considerable number of professional workshops for family luggage processing, which spread radially around Gao Qiao at an alarming rate. In the following years, Baigou luggage sales had a fixed location and a fixed luggage sales staff base, and hundreds of sales forces were scattered all over the country to promote Baigou luggage products. At that time, Baigou people established a luggage road all over the country, set up stalls in other places and even entered shopping malls in various countries. At that time, every family in Baigou made bags and everyone promoted sales.

By the end of 1990s, Baigou luggage had been sold to 28 provinces, municipalities and autonomous regions in China, and established a monopoly position in some northern regions. During this period, Baigou luggage has formed a professional sales team, professionals who purchase raw and auxiliary materials, and professional households who assist in printing, cutting and design. The emergence of fine division of labor makes the production and sales of Baigou luggage begin to move towards a virtuous circle. At present, the number of employees in Baigou luggage has reached more than 500,000.

After realizing the powerful role of the network, Baigou Town began to call on Baigou enterprises to promote their products through the network. Among them, more than 20 products, enterprises and brands have been launched in Baigou Online Luggage City. In the domestic market, 80% of bags sold in Beijing market come from Baigou. In 2004, the market share of Baigou bags in North China, Northeast China and Northwest China reached 53%. Baigou local brand products, but the price is lower than those brand-name products with a price of 10 thousand yuan. In foreign markets, Baigou local brands represented by "Jade Rabbit" are gradually opening up the international market, and some products have been sold to Russia, Japan, France, Australia and other countries and regions.

Brand achievement "luggage capital"

The reason why Baigou can become the largest town in the north-"the capital of luggage" is inseparable from the change of product concept in Baigou people's market. At present, "Starting with luggage and revitalizing the brand" has been deeply imprinted in their minds.

At first, farmers who came out of the soil regarded their bags as their homes. Because "there is no concept of luggage brand at all, which brand is easy to buy", it relies on counterfeiting and OEM business, and Baigou temporarily fakes famous brands. After a long time, I was hit with impunity, and my profits became lower and lower. In the 1990s, Baigou once became synonymous with the concentration of fake and shoddy goods, which greatly damaged the commercial image of Baigou, so that for a long time, people associated it with fake and shoddy products as soon as they mentioned it, and the Baigou market suffered heavy losses. In the late 1990s, under the impact of well-known foreign brands, faced with patent litigation, administrative punishment and market squeeze, some smart businesses began to try to be brand agents, and Baigou embarked on a new development path. By the end of 2002, Baigou luggage set off a battle for registered trademarks. Along this road, Baigou has grown into the "luggage capital" of civilized countries.

At present, Baigou has registered more than 1200 trademarks and brands. Many brands have won provincial famous brands, among which Yutu has been nominated by famous brands in China and won the first and second prizes in china leather Industrial Design Competition for two consecutive years. Jade Rabbit, Sidley and Jinhai Dolphin were awarded the leather symbol of china leather Industry Association. At the same time, Baigou has attracted more than 5,000 international and domestic famous brands, such as Crown, Ma Wanli, Apple, Montagut and Forest Fox, to settle in the luggage trading city and the international luggage city.

Brand is the embodiment of the core price of products and enterprises. Only having a brand can enhance the product image, improve the profit space of the enterprise and promote the sustained and rapid development of the enterprise. Baigou recognizes this golden signboard that lights up the "brand town", and supports and guides enterprises to independently register trademarks, represent domestic and foreign brands, and get brand management cards.