When did live streaming to help farmers appear?

Appeared in 2020.

During the epidemic, e-commerce live streaming, as a new sales model, has rapidly emerged with the help of major shopping platforms, video software, etc., with its intuitive visual presentation, powerful interactive mode and diverse entertainment methods. Being recognized by more people also provides a useful solution to alleviate the problem of agricultural product sales.

On April 6, 2020, CCTV host Zhu Guangquan joined hands with Internet celebrity anchor Li Jiaqi, and the "Xiao Zhu Peiqi" group participated in the "Thank you for fighting for Hubei" charity live broadcast. The cumulative views exceeded 100 million, and the two Hourly sales reached 40.14 million yuan; on April 10, Smartisan CEO Luo Yonghao participated in a charity sale of Zigui navel oranges, and 600,000 kilograms of navel oranges were sold out 11 seconds after they were put on the shelves.

Advantages of online live broadcast:

The unique advantages of online live broadcast allow users in a "weak connection" state to experience the experience effect of "strong interaction".

From the perspective of space setting, larger-scale live broadcasts to assist farmers are often carried out in live broadcast rooms carefully arranged by the organizers. There are also many farmers using self-media platforms such as Douyin and Kuaishou to broadcast live broadcasts at home or in the fields. On-site display on the field. Different from the live broadcasts organized by the media or the government, the live broadcasts carried out by farmers on self-media platforms have more of a "self-help" and "mutual aid" color in the Internet era.