The Combination of Rules and Skills in Graphic Design

1. The layering of the card is polished.

Different people will have different experiences when making the same card design, and the key of card layering depends on: card type, projection depth and card color contrast. People must master the basic knowledge points before making a design scheme in combination with the actual design style.

Card type

Just like the graphic creativity of the logo, different types can also express different gas fields, so in the design scheme,

Sometimes people have to express themselves according to the overall design style. The design scheme of special-shaped cards can diversify the expression of the original square cards, get rid of some traditional processing techniques from the modeling design, and then integrate some roles to express the actual content atmosphere at a deeper level.

Projection depth

The spatial sense of projection will affect the layering of the whole card. Too deep projection will make the whole card look too thick, while shallow projection will look too rough, so the effective proportion of standard values can make the card look layered.

Card tone comparison

The color contrast between the card and the background image will damage the overall layering of the card. When designing a scheme, people must master the contrast between the color of the card and the background, and the layering of different light and dark boundaries will be different.

2. Width interval comparison

Compared with the tensile structure design, the card design scheme must consider the permeability and sensuality. Under the basic standards, the content margins and surrounding margins are adjusted to make the content have a good sense of indoor space, and then the design scheme can obtain the actual effect of margins.

3. Settings of margins

When applying the card design scheme, I often worry about whether the margins are wide or narrow. How much clarity is appropriate? I often carry such doubts about the design scheme.

How narrow and wide?

For the case of more cards, ultra-narrow spacing is used to make the cards have enough indoor space to present the content, while for the case of fewer cards, wide spacing can be considered to create the overall visual three-dimensional sense.

Internal and external ratio

Using the outermost layer as the basic value to design the inner scheme and reducing the interval by a fixed proportion, although there is no criterion for deleting the grid, it can make the design scheme more and more traceable.

The diversity of elements shows different visual experiences and design styles, which is more effective according to different needs.