I opened an optical shop, how to promote it well?

I don’t know if there are any schools or the like around you. You can do some activities, such as providing free optometry for school students, applying for memberships, etc. You can also do some promotional activities, advertising and so on. Let me share with you an article about optical shop promotion. I hope it will be useful to you. Now that the optical shop is open, how do we promote it and sell it so that more people know about our store and buy our products? Here, let’s talk about how we should promote the optical shop. First of all, we should determine a slogan for our optical shop and use it as the core of communication to create a competitive situation as the first choice for glasses, establish a brand, and focus on the quality, price, glasses strength, professionalism, service, etc. that consumers are concerned about. In order to establish the advantages of optical shops. 1. Use both soft and hard tactics: impress customers with your heart and use actions to win them. Pushing is a hard method, which must be strong. Pulling is a soft method, which must be warm and persuasive. It is like hitting the consumer, then patting him again, and hitting him hard. It hurts, but it needs to be comfortable. In the early stage of promotion, the strategy of promotion is basically focused, emphasizing professionalism, scale, expert services, etc. The goal is to focus on establishing a brand image and increasing trust. After the brand image is established, the pull strategy will be the main focus in the later period to establish consumer preferences and increase attractiveness. Different approaches should be adopted at different stages of development. Blindly emphasizing push or pull without considering the company's development stage will only miss opportunities. In short, consumers always come first, doing a good job in customer service is the top priority, and impressing customers with your heart. 2. Integrated communication: Be efficient, effective, and form a competitive advantage. Make full use of resources, package the brand, and refine your advantages around the issues that consumers are concerned about when wearing glasses. Make full use of various media, integrate communication, and effectively place it in newspapers, television and other media that local people like to read. Each major newspaper has its own advertising page. Readers who have read the newspaper for a long time are already familiar with the arrangement of each page, and they will ignore the advertising page and read other pages. Due to habit, although the newspaper has a large circulation and audience, the advertising page often does not receive enough attention from readers. Therefore, when placing advertisements, the ideal page should be the local news or important news page. Readers have a strong interest in local news and will invariably see merchants' advertisements while reading. The input-output of online promotion is relatively high, and the keywords submitted by consumers when searching online should be statistically analyzed to effectively promote Baidu, Google, etc. 3. Differential treatment: Effective ground promotion, discover stores with regional consumption capacity far away from the central city, and target the customer base in the region. Consumers are older, which is not unrelated to the consumption capacity and level of residents in the region. When promoting, we should focus on targeting these customer groups. Customer sources in surrounding markets, community residents, and schools are all potential consumer groups. The city center targets high-end customers, white-collar workers, college students, and surrounding communities. Strive for outdoor advertising support nearby, and participate in various community theme activities and charity activities to make more people aware of it. 4. Clear theme: Establish a unique brand image and create a strong brand. "Less is more". The homogeneity of products in optical stores is too serious, and it is difficult to find a unique selling point that "envies everyone". Focusing on a theme, professionalism and integrity. Each promotion only focuses on one selling point, and it is centered around this point. If the energy is focused in one place, it will naturally become more penetrating.