What does 4S and 4F mean when selling cars?

4S is the initial letter of four English words. These four English words starting with S respectively represent the following meanings: vehicle sales (Sale), spare parts supply (Sparepart), after-sales service (Service), and information feedback (Survey).

4F (4 Feeling)

Refers to:

1. The product gives consumers the "wished feeling"

2. Price makes consumers feel “Cost-efficient”

3. Channels make consumers feel “Fashionable”

< p>4. Promotion should give customers a "hard-won feeling"