Product Poster Design-How to Design Posters

The method of making a poster is as follows for your reference:

Method/Step 1:

To make a beautiful poster, you must first make clear the theme of the poster and collect relevant pictures and text materials according to the theme. Determine the content of the products or activities to be promoted in the poster, draw up the propaganda slogan or publicity introduction, and make preparations for making the poster.

method/step 2:

after selecting the material according to the determined title, it is necessary to sort out and modify the material and apply it to the poster. The first is the design of the poster background. According to the theme, if the theme is related to "the sea", the background color can be blue, and it can be a pattern background related to the sea. It is essential to make a beautiful poster by making the background tangent to the theme.

method/step 3:

after the background color of the poster is determined, the overall layout of the poster should be typeset, that is, where to put the pictures and where to put the text. It is necessary to draw the overall layout on a blank piece of paper to provide reference for later typesetting. The layout should be as spaced as possible between pictures and words, and the poster layout should not be too dense, but should be detailed and appropriate.

Method/Step 4:

According to the layout requirements, the text is typeset first. Put the text to be introduced into the corresponding layout, and change the font according to the overall style of the poster. Generally, the font commonly used in making posters is pop font, which is relatively easy without changing the shape of the font itself, and is suitable for making posters in terms of aesthetics and rigor. After designing the font, read it carefully to avoid unnecessary mistakes and language diseases.

Method/Step 5:

After typesetting the text, typeset the picture. Paste the picture into the corresponding layout area. The pasted picture should be clear and beautiful, and the color should not conflict with the background color. After pasting, the size of the picture should be modified to make it adapt to the size of the whole layout and the text on the layout, so as to maintain the coordination between the two.

Method/Step 6:

After making the background, text and pictures, a poster is basically completed. However, in order to make the poster more beautiful, we should adjust it based on the effect reflected by the whole poster. When adjusting, try to enrich the content of the poster, adjust the color matching of the poster and highlight the eye-catching point of the poster. After adjustment, design an attractive topic for the poster and place the topic in the layout. The font of the topic should be the most eye-catching and the color the most prominent. How to design the poster?

PS design can be used.

Poster design is a new occupation based on the application of

computer graphic design

technology and with the development of advertising industry. The main feature of this professional technology is to express advertising elements such as images, words, colors, layouts and graphics.

a creative design activity or process of graphic art to express the purpose and intention of advertising through relevant design software on the computer in combination with the use characteristics of advertising media.

Poster is an art of information transmission and a popular propaganda tool. Posters are also called posters. It is a large painting posted on the street wall and hung in the window to attract the attention of passers-by with its eye-catching picture.

In a sense, the 2th century was a century of political propaganda, and posters reached the peak as a propaganda way at that time. Among them, two world wars

, Soviet revolution and construction, and Spanish civil war

were the peak of political poster creation, especially in the first 5 years of the 2th century, which was the golden age of propaganda posters. How to design a poster

Poster design must have considerable appeal and artistic appeal, and factors such as image, color, composition and sense of form should be mobilized to form a strong visual effect; Its picture should have a strong visual center, should strive for novelty and simplicity, and must also have unique artistic style and design characteristics. You can choose a theme first, then look for suitable pictures, and then design some slogans. Different posters have different requirements. Here are the basic principles:

1. Consistency principle

In the design process, designers must have a clear sequence of the whole process and implement it one by one. Poster design must be consistent from the beginning, including headline, selection of materials, photos and signs. If there is no unification, the posters will become confusing and difficult to read. All design elements must be combined into an organic whole in an appropriate way.

second, the principle of relevance

to make the works consistent, the first principle is to adopt the principle of relevance, which can also be called grouping. Relevance is based on a natural principle: birds of a feather flock together. If we see all the components put together in an orderly way on a page, we will try to understand them. We always think that they are a group-we don't care whether these different parts are really similar or related. This is a bit like the principle of "implicated crime".

Poster designers can realize this relevance principle in many ways. First of all, grouping people, objects and words can improve the communication effect of information. It can be imagined that many advertisements on billboards are composed of a photo of a consumer, a product picture and advertising words. For character types (children? Old man? Overworked parents The choice of) is inevitably associated with the product. If people's photos are handled well, it's as if consumers are saying "I always use Bleacho brand bleach", instead of a hard-tied advertising slogan

Second, all parts together can produce stronger impact than a loose structure alone. When several items are very similar (for example, several different watches are chained together), the eyes of the audience can naturally move from one watch to the other. These objects form a visual unit, which can give the audience a single message instead of an indirect message.

if all the items in the poster are very similar, the composition of a group will make the poster more attractive to others. Other elements will be regarded as secondary by the audience.

Third, the principle of repetition

Another way to make a work consistent is to repeat shapes, colors or some numerical values. When you see a design element in a plane and its different parts are used repeatedly, our eyes will naturally follow them. Sometimes even if they are not put together, our vision will still regard them as a whole. We subconsciously draw a line between them.

the easiest way to apply repetition is to create a pattern in the background of the poster and then apply it repeatedly. These repeated patterns in the background will produce a very interesting visual and composition effect, and then connect the elements of the background and the foreground.

another way to apply repetition is to guide the audience's eyes to an important message, logo or picture by repeating a line of elements. Repetitive elements can create a path to guide our sight and make the audience create a curiosity-what is the other end? This is actually a way of telling stories and attracting the audience to continue reading.

people's vision has a very strong sense of repetition, and sometimes even when the objects in the picture are not repeated, we will regard them as repetition. For example, in a poster about nail polish, we can add a big drop of nail polish at the top of the poster. In another part of the work, the same pattern or color as this drop of nail polish will produce an effect corresponding to the drop of oil above. Inadvertently, our eyes have gone down.

Fourth, the principle of continuity

It is usually applied together with repetition, which has been seen in the above examples. When a designer designs in a continuous way, the objects in the work are grouped together to guide the audience to another location.

this method is generally achieved by linear effect. When we see a line, our eyes instinctively follow it to see where the line will go.

5. Add background color

If the shapes, colors or appearances of all the elements in the work are not the same, a simple solution to unify the work is to put all these elements in a solid color area. For most commercial posters, it is necessary for the posters to convey the information they want to convey quickly, and we generally use related shapes or colors.

VI. Coordination Principle

Both coordinated composition and uncoordinated composition can make the layout of the poster have a strong visual effect. Because breaking the balance will create a tense atmosphere. For children, we know to keep them away from those potentially dangerous things such as leaning trees, rocks, furniture or ladders. So the unbalanced composition also makes us feel this way.

when watching a work, we always imagine that there will be a vertical central axis and a symmetrical composition on both sides. Coordination is particularly important for design, because the poster always appears as a single individual, and there is nothing around it to make it have other visual support points (others, such as the design of magazine advertisements, the adjacent page or other surrounding elements can be used as a support point).

VII. Symmetry coordination

Symmetry: Nature is full of symmetry. Butterflies, maple leaves and snowflakes all have a very symmetrical shape. Humans feel particularly close to these symmetrical things, or it may be because our bodies are also symmetrical (of course, most people do).

Designers use this human nature to design works. When creating a poster, a designer often puts a main picture or text on the vertical central axis and is symmetrical left and right. This composition makes the viewer feel comfortable-everything is in order. When the object in our picture is a face or a person's body, symmetrical composition can help the audience and the work produce a * * * sound.

symmetry can also be generated when each design object is placed in the corresponding position on the left and right sides. This combination of repetition and symmetry creates a harmonious and stable feeling in the works.

VIII. Asymmetric Coordination:

We often use asymmetric composition to make posters full of vitality. Designers use colors, values, shapes and positions to create a plane composition that is not completely balanced but will not cause confusion. Absolute asymmetric composition is not easy to achieve-if there is little difference in size, color and other elements, there is also a sense of balance.

IX. Shape and position coordination

The coordinated distribution of shapes can also make your poster design consistent. A large and simple shape (or picture and text area) and a small but complex element can form a good collocation effect. In the works, larger shapes can attract others' attention, while smaller elements are less important parts, but visually, they can form a stable visual effect with large areas. Layout should be reasonable, color matching should be harmonious, and more reference should be made to some pictures.