How to do a good job in sales management of clothing stores

The management of clothing stores should be effective. Of course, there must be a good manager first. Managers need to stand in the position of the operator, comprehensively and scientifically analyze the operation of the store, and fully implement the company's business policy. Carry out the company's brand strategy and give full play to the functions of the store manager. As a store manager, the job responsibilities should mainly include:

1, understand the brand's management policy and implement the sales strategy according to the brand's characteristics and style.

2. Abide by the company's rules and regulations, carry out the instructions of superiors, and complete the tasks assigned by the company.

3. Responsible for managing the daily work of the counter, supervising and evaluating the work performance of the shopping guide, reflecting the employee dynamics in time and training the shopping guide.

4. Be responsible for the accuracy of inventory, account book making and commodity handover.

5. Responsible for the replenishment of goods in the store and the display of goods.

6. Assist the supervisor to handle and improve the operation of the counter.

7. Assist the supervisor to communicate and coordinate with the mall.

8. Provide public relations promotion activities of brands around the shopping mall on a regular basis as needed.

9. Understand the sales situation of surrounding brands, register and provide daily in-store passenger flow information.

10, to stimulate the enthusiasm of shopping guide and adjust the shopping atmosphere of the freight yard.

The second is to do a good job in store operation.

Store operation is usually divided into three periods. Before business, in addition to turning on electrical appliances and lighting equipment, leading the clerk to clean the storefront, there is also a morning meeting, which mainly includes the announcement and communication of company policies and business activities of the day; Business situation analysis and work performance review the day before yesterday; Train new employees and exchange successful sales skills; Stimulate work enthusiasm and boost staff morale. In addition, if you need to place an order, the specialty store should count the petty cash, check the business report of the previous day and send it to the company.

In the course of operation, the store manager should pay attention to the following tasks: checking the assistant gfd, sorting out the work clothes and wearing the work card; Supervise the cashier operation and grasp the sales situation; Control the electrical appliances and speaker equipment in the store (specialty store); Prepare wrapping paper and packaging bags for use at any time; Keep shops, warehouses and fitting rooms clean and tidy; Change the window, model display and merchandise display in time; Pay attention to suspicious personnel to prevent items from being lost and accidents; Actively assist customers to solve problems in the consumption process in time; Collect market information and do a good job in sales analysis; Organize the company's official documents and notices, make preparations before promotion and finish the work after the promotion.

After the business is over, check the accounts, fill in the business report of the day, check and properly keep the business funds and keep the reserve fund. Also check whether the electrical equipment is turned off. Put an end to fire hazards, and check whether the doors and windows are closed and whether there are other people in the store.

In terms of goods, the store manager has the right to put forward opinions and suggestions on the company's distribution, and has the right to reject goods with quality problems.

In terms of personnel, the store manager has the right to participate in the recruitment and primary selection of business personnel; Have the right to reward and punish employees; Have the right to dismiss employees who do not meet the company's requirements or perform poorly; Have the right to put forward opinions on transfer, promotion, demotion and dismissal according to employees' performance; Have the right to inspect and evaluate the daily performance of employees; Have the right to make a ruling on emergencies in the store; It has the right to decide the distribution of goods in the store. Clothing stores attract customers with luxurious decoration, which is a project that many businesses do not hesitate to spend a lot of money to build. However, even gorgeous clothing stores often fail in one detail-the fitting room.

The fitting room can be said to be an important link in determining whether clothes can be sold. As a customer, whether to buy or not can only be decided after trying. However, due to the privacy and size of the fitting room of the clothing store, customers feel embarrassed, which leads to business failure. What conditions should a fitting room have? The following points are for your reference only.

First, pay attention to privacy issues.

The most fatal problem in the fitting room is the lack of privacy. Everyone has to go through an unspeakable stage when trying on clothes. Therefore, in the design of fitting room, we should pay attention to the protection of customer privacy. For example, the "doors" of a "square" fitting room are all curtains. If you don't pull them tightly, you will leave a thin seam, which will make people who change clothes feel scared. Not only that, there are three fitting rooms, one of which faces the stairs of the storage room on the second floor. You can clearly see the people going up and down the stairs, and you can also clearly see the people in the fitting room from the curtains of the stairs. No matter how many fitting rooms are prepared, customers can't feel at ease interviewing clothes in the room.

Second, the area should not be too small.

The usual fitting room can only accommodate one person, especially those underwear stores. I'm sorry if you look "fleshy" The fitting room is for all customers who come to the clothing store to spend money, not just for customers with good figure. Never let the fitting room become a place where fat customers feel ashamed.

Third, the decoration should not be too simple.

Many fitting rooms have no mirrors. Many people want to try on clothes without looking in the mirror, so that clothes that don't work well don't have to be seen by others, such as those close-fitting pants that can completely expose radish legs; And don't be misled by salespeople who praise you no matter what you wear. A good fitting room, in the decoration, should consider whether the customer is comfortable to use, whether the lighting can set off obvious effects and so on.

Tailor-made dressing room

First, interior decoration

1. The main color of indoor walls is white. (Gives a clean and tidy feeling)

2, indoor equipped with 30W fluorescent lamp (not too bright and not too dark)

There is a "warm reminder card" hanging behind the room door.

Dear customer: When you leave the dressing room, please don't forget to take your belongings with you to avoid losing them.

Second, equipped with props

1, small mirror (1 side, keep bright and clean)

2. White plastic comb (1, wash frequently and change frequently)

3. Stools (1)

4. Slippers (1 pair, warm shoes for autumn and winter, sandals for spring and summer)

5. Hook (line 1)

Third, outside the dressing room.

1, door mirror (safe but not safe, recommended: installation)

2. Put up doorplates on the lintel-"fitting room" and "dressing room" ...

3. Signboard (double-sided, one side says "someone" and the other side says "nobody")

The work of the signboard is completed by the shopping guide. In the shopping guide service of specialty stores, the shopping guide usually waits for customers to wear it outside the locker room. So this job is done by the shopping guide.

Precautions:

1. Don't pile up sundries in the locker room, keep it clean and tidy every day.

2. The dressing room should be ventilated, and there should be no peculiar smell. Air freshener can be sprayed.

Writing here reminds me. I read a report that there is a specialty store in Japan that is very advanced now. You don't need to try on clothes. After the clerk scans your figure into the computer with a scanner, you can match clothes as needed. You can tell at a glance whether it is good or not.

It's all from experience. I hope it helps.