Types of American trademarks

In the United States, any words, names, symbols, graphic signs or their combinations that are used by commodity manufacturers or sellers to distinguish commodities from commodities produced or sold by others, or signs or combinations that indicate the origin of commodities, can be registered as trademarks in the Federal Patent and Trademark Office.

generally speaking, words are the most common and basic form of a trademark, followed by artistic design graphics; Sometimes the color also constitutes a part of this trademark, and some people use a slogan or proverb as a trademark. A single product can have several different trademarks in its production and sales process.

a service trademark is a sign used by an actor engaged in a certain service to identify that its service is different from that of others, or to indicate the source of the service. Names, names or other marks of radio or television programs can be registered as service trademarks, even if these names or programs themselves advertise the sponsors' goods, they can still be registered as trademarks. It can be seen that in the United States, commodity trademarks are used to promote and advertise goods, and service trademarks are used to promote and publicize services.

in the United States, there are also state trademarks and common law trademarks. State trademark refers to the trademark protection of goods or services limited to the trademarks protected by state trademark laws; Common law trademark refers to the trademark protection of goods or services, which is only effective in areas where the commercial law is used and the trademark label is attached. In the United States, trademarks are different from trade names, which are the names of companies and enterprises. For example, "Coca-Cola" is a trademark, while "Coca-Cola Company" is a trade name. Beijing WTO affairs information network