Audi's most classic advertising language

I firmly believe that besides the cool and handsome design, advertising is also a way to make others remember a car casually. As long as the advertisement is well played, more people will remember it. Therefore, in the vehicle industry, there are many classic or strange advertisements that are impressive. But when it comes to vehicle advertising, it may be inseparable from the well-known brand Audi. Audi is a car company that advertises all luxury brands.

In order to cope with the competition of so many luxury brands, Audi is in no hurry to win them back one by one. For example, Audi's old enemies after many years: Mercedes-Benz and BMW 5 Series, which are two luxury brands that Audi often competes with, are also mutually black in advertisements. Even Jaguar, alfaro Miou and Volvo have not ignored Audi, which is equivalent to Guangming.

There was a Mercedes-Benz advertisement before. A group of gangster families are sitting in an antique car. At this time, a beautiful woman happened on the road. With all eyes on this beautiful woman, a child with an Audi cone suddenly appeared in the street, and then she stepped on the brake pedal and couldn't catch up. At this time, a Mercedes-Benz E-Class came behind, showing a wave of Mercedes-Benz anti-collision alarm system, which was extreme.

This advertisement also says that Mercedes-Benz can't stop the car in the black Audi, and you still have to buy Mercedes-Benz. In the video, the children also went abroad with the "Audi" cone. This advertisement can be said to blacken the enemy Audi.

There are also many advertisements for black Audi in BMW 5 Series, the most classic of which is the advertisement for BMW 5 Series X 1. The content of the advertisement is like this. BMW Series 5 shows various features of X 1, such as moisture-proof, fitness and speed. It is written that the people who drive the BMW 5 Series X 1 at the end are young people who love to play.

In fact, in addition to Audi's two old enemies, many luxury brands also like to play tricks on Audi, and Audi has also had many advertisements to fight back, including two very classic black advertisements.

The first advertisement was shot by Jason Statham, the protagonist of the film Very Traffickers, which was co-produced by Audi. In the video, a thief rushed out and robbed a Mercedes-Benz car, and then he ran into it uncontrollably during his escape. Later, he robbed a BMW 5 Series, but he couldn't control it and ran into a billboard. Then a Lexus happened, but the thief didn't look at Lexus, and then he produced an Audi.

In this advertisement, Audi also hacked all three luxury brands and achieved the ultimate counterattack. In fact, Audi likes to pull some well-known brands to hack each other, among which Mercedes-Benz BMW 5 Series is usually hacked by Audi.

The second advertisement is also Audi's most classic advertisement, and it is also Audi's counterattack against competitors. The specific content of the advertisement is like this. What kind of car do you need? Alfaro Miou's sense of design? Or the comfort of Mercedes? Or Volvo's safety factor? And the independent movement of BMW 5 Series? What you want to do can be done with only one car. In the end, the keys of these four cars were put together to form the logo of Audi. The implication is that one of my cars has the characteristics of their four cars. It can be said that Audi has also made a big move.

This advertisement, together with Audi's slogan, is linked to you, which is the ultimate. An advertisement launched a counterattack against four luxury brands. However, if we talk about Audi's classic advertising slogan, that is, the slogan of "promoting high technology and inspiring the future" has always been used by Audi. We can still see these words in many Audi's propaganda and planning advertisements, but we firmly believe that more people or people like to watch their torn advertisements. After all, such advertisements are more interesting.