[Reflections on the Questionnaire Survey of Corporate Culture] The purpose of the questionnaire survey of corporate culture construction

Abstract: Over the past 30 years of reform and opening up, China's enterprises have undergone earth-shaking changes. Some powerful state-owned enterprises have gradually emerged in the market competition and become large enterprises with international competitiveness. In the process of development, these enterprises have accumulated many advanced market experiences and management concepts, formed their own unique corporate culture, and laid a solid and reliable foundation for their sustainable development. The corporate culture of these successful enterprises often becomes the benchmark for other enterprises to follow. This paper mainly investigates the corporate culture of China Southern Power Grid Co., Ltd., and puts forward some suggestions on corporate culture reconstruction, hoping to have a positive impact.

Keywords: China Southern Power Grid; Questionnaire survey; suggestion

China Library ClassificationNo.: U665. 12 Document IdentificationNo.: A.

1 research methods

The analysis and diagnosis of corporate culture is a complex systematic project, which needs to involve organizational efficiency analysis, organizational environment analysis, institutional mechanism analysis, employee psychological analysis, human resource management analysis and so on. This study mainly adopts four methods: questionnaire survey, in-depth interview, work investigation, self-examination and report of each branch, and combines the quantitative analysis of questionnaire survey with the qualitative judgment of in-depth interview, work investigation and report of each branch, so as to make an overall analysis and professional judgment on the implementation of the general regulations of South China Net and the present situation and role of corporate culture.

Questionnaire survey: The survey object is all employees of China Southern Power Grid Corporation, and the sample covers headquarters, directly affiliated institutions, subsidiaries and subordinate units. From the end of 2007, the sampling proportion of the questionnaire survey was 4% of the total number of employees. A total of 765,438+033 questionnaires were distributed and 7,077 questionnaires were recovered.

The Party-mass Work Department of China Southern Power Grid Corporation has carried out work research for many times, and carried out work research on the publicity and implementation of China Southern Power Grid Master Plan, the corporate culture construction and role of each branch. Using the research method of "one pole to the end", we went deep into the front line and team to understand the actual situation of the publicity and implementation of the overall planning of China Southern Power Grid and the role of corporate culture, and obtained first-hand research data. At the same time, in combination with the overall requirements and deployment of the company's promotion and implementation of China Southern Power Grid Strategy and the Implementation Opinions of China Southern Power Grid Corporation on Corporate Culture Construction, each branch company made a serious summary and systematic analysis on the promotion and implementation of China Southern Power Grid Strategy and its role in corporate culture construction. On this basis, all branches and provincial power grid companies formally report their work.

2 Questionnaire design and survey methods

The specific process of compiling this questionnaire has gone through three steps. The first step is to collect the factors that affect employees' job satisfaction and work pressure, as well as the measures and materials for each branch to carry out ideological and political work and implement the general rules of China Southern Power Grid through open questionnaire survey, interview and literature analysis; Step 2, the project team prepares the questionnaire according to the collected materials; The third step is to test the questionnaire and revise it according to the test results and feedback to form a formal questionnaire. On this basis, the company has compiled two sets of corporate culture questionnaires: (1) about the effectiveness of the southern network strategy and corporate culture propaganda carriers and methods, and listed 14 kinds of ideological and political education work and the southern network strategy propaganda implementation carriers commonly used by branches at present, and asked investigators to choose the carriers they think are more effective in order to understand and compare the effectiveness of various carriers and propaganda channels. (2) The investigation on the implementation measures of Southern Network Strategy and Corporate Culture includes 38 items, which mainly reflect the possible measures taken by branches to implement Southern Network Strategy. Each item requires the respondent to make two judgments. First of all, ask them to answer whether their units have taken these measures and point out the degree of implementation on a five-point scale; Second, let them use a five-point system to judge the actual effect of these measures.

In this paper, orthogonal rotation principal component analysis is used to analyze the factor structure of the questionnaire on strategic implementation measures of China Southern Power Grid (the number of factors is determined according to Kaiser standard), and four factors are obtained. The variance of the four factors * * * is 62. 1%, the variance of each factor is 2 1.2%, 16.5%, 15.2% and 9.2%, and the internal consistency reliability coefficients are 0.94 and 0.9/kloc respectively. 88。 Factor analysis shows that the questionnaire has good conceptual validity and internal consistency reliability. As shown in table 1

The project of factor 1 mainly reflects the company's emphasis on employee career development, caring for employees, building a harmonious organization and strengthening team cooperation, so we named this factor "people-oriented management and employee development".

The project of factor 2 mainly reflects the company's initiative to assume social responsibility, care about customer needs and actively improve customer service, so we named this factor "social responsibility and service".

The project of factor 3 mainly reflects the company's safety production management measures, so it is named "safety management".

Factor 4 mainly reflects the company's measures to strengthen company management and employee behavior norms according to the requirements of the general regulations of China Southern Power Grid, so it is named "internal integration and control".

The sampling scope of the questionnaire survey covers all local municipal bureaus and molecular companies of China Southern Power Grid Corporation. In the formal investigation stage, a questionnaire survey was conducted based on 4% of the total number of employees. A total of 765,438+033 questionnaires were distributed and 7,077 questionnaires were collected. The average age of the respondents was 36. 1 (standard deviation SD = 8.49) and the average length of service was 65,438+04.4 years (standard deviation SD =

The analysis of questionnaire results mainly uses EXCEL2003 and SPSS 13.0 statistical software for database management and statistical processing. The statistical methods used in the study mainly include: using descriptive statistical methods to calculate the average, standard deviation and frequency of each measurement item or variable; Principal component analysis is used to analyze the exploratory factors of each questionnaire structure; K- means classification is used to classify sample groups according to specific variables to reduce the errors caused by the subjectivity of manual grouping; One-way ANOVA and multivariate ANOVA are used to test the differences of different sample groups in specific variable attributes. Correlation analysis is used to test the relationship between variables; Related variables are graphically represented by chart analysis, and so on.

3 Statistical analysis of the questionnaire results

3. 1 The corporate culture propaganda carrier with high independent participation is the most popular.

In this part of the survey, employees are required to choose the way they think is effective from the common strategies of 14 Southern Network and the corporate culture propaganda and implementation carriers of various branches. The results show that typical case analysis, classic story telling of Southern Network and publicity and implementation through cultural activities are considered to be effective methods by most employees. Secondly, wall newspaper/blackboard newspaper/slogan/electronic display screen, intranet, self-study and other carriers are also selected by most people; Team or department research seminars, promotional materials and brochures, lectures by groups of lecturers, modeling and role models, and conveying them at meetings. Off-the-job training, face-to-face communication and the participation of family members are the second, while exams and other methods are the least choices. The results show that there are some differences in the preferences and recognition of different publicity carriers, but the publicity carriers with vivid forms, strong autonomy and high participation are generally favored, such as cases, stories, cultural activities, wall newspapers/blackboard newspapers/slogans/electronic display screens, intranets and self-study.

3.2 The Southern Network Strategy and corporate culture measures of branches have been effectively implemented and achieved positive results.

Generally speaking, all branches have achieved good results in implementing the Southern Network Strategy and corporate culture. The survey results show that the average score of each branch's implementation of various measures is above 3.5, and the average score of most measures is above 4.0 (according to the quantitative scale standard of the questionnaire, 3 points are medium level and 4 points are "often done"). The statistical test of the average shows that it is significantly higher than the neutral level by 3 points (P

3.3 There are differences between the headquarters and provincial and provincial branches in implementing the Southern Network Strategy, and their roles are also different.

Generally speaking, in the four dimensions of implementation measures, the branches of China Southern Power Grid have the best implementation of "safety management" (average score of 4.56, standard deviation. 53), followed by "internal integration and control" (average score 4. 32, standard deviation. 65) and "social responsibility and service" (average score 4. 15, standard deviation).

Among the four dimensions, the role of safety management is the most obvious (with an average of 4.05 and a standard deviation of 0.65), followed by social responsibility and service (with an average of 3.90 and a standard deviation of 0.75), internal integration and control (with an average of 3.88 and a standard deviation of 0.75), and people-oriented management and employees. As shown in Table 3.

4 South Network Strategy and South Network Culture Construction Suggestions

From the experience of advanced enterprises, the main characteristics of the mature stage of corporate culture construction of Southern Network are as follows: the overall planning of Southern Network and corporate culture values have become the knowledge of all employees and play an active role in the daily production activities of enterprises; The management system reflecting the characteristics of China Southern Power Grid industry is improving day by day; The new management mechanism of power supply enterprises has improved the team consciousness, overall quality and comprehensive benefits of employees; The material and cultural construction of enterprises has reached a new high, and the good image of power supply enterprises has become an excellent brand recognized by the public and among the best.

However, according to the results of the questionnaire survey, the strategy and corporate culture of China Southern Power Grid have not yet reached the mature stage, and the implementation and role of corporate culture in the whole company are still unbalanced. Some aspects (such as people-oriented management and employee relations) and some companies still have a lot of room for improvement. As the soft power content of China Southern Power Grid Corporation, China Southern Power Grid Corporation's strategy and corporate culture are both a process of gradual formation and a process of gradual improvement. While the general rules of Southern Network are deeply rooted in people's hearts and the cultural system of Southern Network is initially formed, the publicity and implementation of the general rules of Southern Network and the cultural construction of Southern Network need to be further promoted and improved.

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