What is CI?

CI, also known as CIS, is the abbreviation of English Corporate Identity System, which is generally translated as "enterprise identification system" at present. CI design means the design of corporate identity, including the design of corporate name, logo, standard font, color, symbol pattern, slogan and mascot.

Extended data

The connotation of CI is: to decide independently according to the affiliation of different social groups; Individual identity determined by social groups reflects individual personality characteristics, physical characteristics and interpersonal style. It can be seen that the most important feature of words is the uniqueness of individuals. The ultimate goal of introducing CI into enterprises is to spread this standardized enterprise "personality" to the society, so as to gain public recognition, market space and promote enterprise development.

The difference between MI, BI and VI:

Idea system is the dominant content of the whole identification system and the driving force to establish the whole enterprise identification system. With the concept system, we can determine the subjectivity of enterprises and guide the development direction of enterprises. Behavior identification is the essential content of enterprise identification system, and it is a dynamic form. Emphasizing a behavior process is the key to establishing the whole identification system.

The idea of enterprise can be put into practice to promote the benign development of enterprise; Visual identification system is the basic content of enterprise identification system and the central link and key point of implementing CI. Because of the visual system, the information of enterprise management can be conveyed to the society in time and clearly, thus visually stimulating the public and finally establishing the image of the enterprise.

Characteristics of CI:

First of all, the difference

This can be said to be the most fundamental feature of CI.

Second, the standard.

Third, communication.

The real meaning of CI lies in "communication", that is, a well-designed standardized identification system, through effective communication, is recognized by the public and establishes a good image in the minds of consumers, thus promoting the marketing and development of enterprises.

CI belongs to the category of image communication and is a corporate image strategy based on communication.

Reference CI Design-Baidu Encyclopedia