Examples of short story lead news

Example:

A boss in Shenyang City opened a shopping mall called Jinfeng Supermarket. During the two years since its opening, it was inspected and fined 39 times by relevant government departments. The first time was when the store opened, the boss put up the slogan "Jinfeng Supermarket, lowest prices".

People from the Industrial and Commercial Bureau said that using the word "most" as a slogan violated the Advertising Law and would require a fine. The second time, people from the Industrial and Commercial Bureau wanted to make some money, so they went to Jinfeng Supermarket and pretended that real cigarettes were fake. The cigarettes were confiscated and fined. The boss asked a friend for help to get the cigarettes back.

Extended information

Writing technique:

The news introduction uses brief sentences to highlight the most important, freshest or most personalized facts and prompt the news The gist, the opening part of a message that entices readers to read the full text.

Generally speaking, the first paragraph or sentence that uses concise sentences to prompt the gist of the news and attract the audience is the introduction. But there are also compound introductions, which are variations of the introduction that are composed of two or more natural paragraphs.

The introduction of a news message is like the beginning of a story. It is interesting, vivid, vivid, and full, which makes people unable to put it down and attracts the audience. Therefore, when we write the introduction, we can make full use of different expression techniques - metaphor, personification, line drawing, etc. to make the introduction easier to understand and remember, so that the audience can accept the news information based on their interest in the introduction.

Baidu Encyclopedia - News Introduction