Armani's brand culture

In 20 16, it became the first brand of high-end skin care styling in China.

Armani's core personality

1, love: love is the beginning of all being loved; 2. Mind: Without mind, there is no platform; 3. Responsibility: Accepting responsibility is the beginning of growth and success; 4. Integrity: the positive force of destruction, greed and temptation; 5, pay: no pay, no gain, the more pay, the greater the gain; 6. Sincerity: move with your heart, return to your true heart, take your heart as your guest and take your guest as your partner; 7. Positioning: The higher the positioning, the fewer opponents; 8. Thought: How far is the thought, how far is the road.

Eight survival rules

1, measure and demand yourself with customer satisfaction;

2. Service is not because of sales, but because of good service and natural sales.

3. Today is backward and always full of sense of crisis.

4, no need to explain, speak with results, initiative is responsible.

5. Three elements of doing things: earnest, quick and keeping promises.

6. Pay attention to details and pursue perfection

7. Details, details or details

8, do not fake, and resolutely defend the company's quality.

Armani idea

Service concept: do things with your heart and serve with your heart.

Quality concept: there is no best pursuit, only better meaning.

Management philosophy: superiors care about subordinates, lead and serve employees, and employees are grateful to customers.

Work concept: work hard because of a strong self.

Concept of employing people: Only talents can have both ability and political integrity, and everyone has a love for talents.

Development concept: every development means another effort, and the greater the development, the more efforts.

Sales concept: Everything comes from human effort. Entrepreneurial concept: youth and hard work are a kind of happiness.

Team concept: one dream, one voice, one heartbeat.

Customer concept: old customers are new customers, and new customers = old customers. The new customers of our company are the old customers lost by other companies, and the new customers of other companies are the old customers lost by our company.

"Eight No's" of Armani People

1, never say that your company is bad. (wise man)

2, resolutely obey the arrangement, not against the superior. (wise man)

3. Don't frown at work, and don't say it's annoying. Healthy people

If something goes wrong, don't say it was caused by others. (mature person)

5. Don't do disharmonious and selfish things. (atmospheric man)

I can't go to work without wearing dirty clothes and shining shoes. (People who do things)

7. study, study, and never refuse to study. (rich people)

8. If you don't stay in Armani for five years, you won't become a talent. (simple person)

Seven swords of Armani

1, trust-build trust and discover requirements.

2, help-I push the product not for profit, but to really help you.

3, serious-the most practical sales eloquence is serious, silence is better than eloquence.

4, professional-no professional, professional; Unprofessional, thank you.

5, details-your heart is my heart, my heart is everything, everything is my heart.

6, self-confidence-I am the person you need most, I am an expert, I am the master.

7, believe-sales have no end, as long as a good process.