I need a complete ad copy

This is one of them, because the word cannot be exceeded, so I didn’t say the second one. (Complete) My QQ522521557

Advertising copywriting case:

I went there eight times last year for this set of copywriting and collected eight small cards~~~Huh Phew~~~

Theme copy:

God said, there are seven days in a week to live,

Balzac said, life is a cup of coffee,

So,

we arrange our respective moods in seven cups,

However,

In Green Garden, there are eight cups in a week. Days,

we can arrange our mood for eight days,

because,

Green Garden Coffee,

has one more day of taste.

Eight card copywriting:

The first day

Coffee class

Loneliness comes first as particles

And then Powder

Mood is like a small spoon turning gently

The loss of a day slowly settles in the whirlpool

Floating

There is only your pleasure

And what sinks to the bottom of the cup

is your infinite hope

Drink it and it will be the whole of life

The next day

The simplest mood

Use a different mood

to stir the same foam

Always at noon When the sun shines

Hide in a coffee shop

Enjoy the simplest moment of warmth

Close your eyes

As if you can smell the mood

The third day

Finger relaxation technique

Yearning for the freedom of coffee

Every taste

Every time you touch warmth

My mood travels through all life

Happiness is transferred to your fingers

Everything is translucent and relaxed

Fourth Sky

Silent Piano

I heard that coffee is lonely

But I don’t drink coffee because

of loneliness

Just because when drinking coffee

I need solitude

Like a silent piano

Enjoy yourself

The fifth day

Bubble Circle

My circle is filled with coffee bubbles

Perseverance without exception

The imagination of life

Every time I stir the bubbles with my heart

my heart beats with the collision

I found that

the bubbles all speak the same voice

p>

Day 6

Flowing warmth

Coffee is a kind of transmission

Considerate of the ups and downs of mentality

Every A turn, a lift and a taste

are all a happy completion

It is a kind of warmth

flowing from the outside into the body

Happy experience

The seventh day

The height of worship

The Bible says

There is no need to work on the seventh day

But busyness makes us disobedient

Our own worship

If life is a cup of coffee

Then I hope for coffee time on the seventh day

It is to awaken to life from another level

The eighth day

The rooftop of happiness

The eighth day

is unprecedented Spiritual Terminal

Leading to the rooftop of happiness where happiness can be seen

The eighth day

It is a door to feel the moonlight

Opening a new world An unprecedented taste<

/p>

In fact, the eighth day

is a cup of coffee that covers all the details of life

Case 2: a wedding case I did before

Mr.

Miss Wedding Planning Case

A Hundred Years of Happiness

Time:

Month and Day, 2003

Location :

Multi-function Hall on the third floor of Nanning International Hotel

Theme:

Love lasts forever...

Positioning:

A romantic wedding ceremony based on elegance, fashion and Western style

Combined with traditional Chinese customs to create a joyful and lively scene

Core:

A classic romantic wedding comedy

Subject:

Joyful, festive, lively, elegant, romantic, classic

Witness:

The most beautiful and happiest moment in the lives of two people

Scene

The main stage of the wedding: a classic rosette surrounded by flowers, with two swans crossing their necks in the background. There is a 10-20㎡ dance floor in the middle of the stage. There is a large projection screen on the right and a multi-layer champagne table on the left. Professional lighting, sound and DJ are set up around the front of the stage:

Characters:

Actor: Groom

Actress: Bride

Host:

Witness:

Actor:

Guests, relatives and friends:

Scenario 1: Welcoming the bride

6:00-6:30

The newlyweds wear wedding dresses and new clothes in the lobby Welcoming relatives outside

Guest inscriptions and inscriptions are registered at the check-in table in front of the banquet hall

The best man and bridesmaids take the table and lead the seats according to the table number on the guest invitation

The projection plays a festive MTV song medley

Author: Hanye Lengyun Reply date: 2004-10-9 13:05:00

After the guests are seated, they can freely communicate and eat wedding candies

6:30 —6：45

The wedding ceremony continues

The host, witnesses, and actors are in place

The wedding photos and life photos of the newlyweds will be projected in the banquet hall. FLASH

6:45-6:58

The host introduces himself, introduces the situation of the wedding, introduces the newlyweds, and introduces the parents and main relatives and friends of both parties. And invited dancers to interpret the love story of the couple.

Plot 2: Solemn Wedding

6:50-6:58 Duo Dance Drama "I Will Marry You Today"

6:58 in In "Wedding March", the newlyweds walk into the banquet hall, balloons and firecrackers are blasting, ribbons are flying, and spotlights are chasing them

7:00-7:20 The host invites the witness, according to China Customary weddings combined with Western etiquette

1) Speech by the witness

2) Church-style inquiry

3) Exchange of rings by the couple

4) Announce that the two are officially married

5) The couple kiss in public, and the audience applauds and congratulate

6) Serve tea to both parents, and the couple bows to heaven and earth parents four times and bows to each other

7) The groom and the bride gave speeches

8) Children and friends came to the stage to offer flowers and blessings

9) During the congratulations and the "Wedding March", the newlyweds** *Open the champagne, pour the champagne, everyone toasts to celebrate, and the dinner begins

Episode 3: Relaxing Dining

7:20-7:40 Play relaxed and happy music, The meal started with the music playing.

At 7:40, the host came on stage to introduce the bridegroom and the bride to express their gratitude and best wishes to everyone. He also introduced that there would be surprises waiting for everyone during the dinner. There is a surprise hidden in one of the dishes. Let’s see who can get good luck by eating today. At the same time, there will be a bigger surprise waiting for everyone at the end of the wedding banquet.

7:40-7:50 Cheerful trumpet solos such as "Ami" and "Osaka Castle Girl" push the atmosphere to a climax. The bride and groom start to toast table by table

7:50-8:00 Magic show, the magician conjures surprise gifts and blessings, wishes the newlyweds a long life together and wishes the guests happiness

8: 00-8:10 The host invites the best man, bridesmaid or good friends of the bride and groom to perform a singing program on behalf of the bride and groom

Plot 4: Sharing joy and joy

8:10-8 : 20 Romantic classics "Love Story" and "Yesterday Once More" were played, etc., with a violin solo

The two newcomers changed their makeup and walked on stage hand in hand. Let’s perform the “Who is my bride” and “Who is the real groom” games for everyone?

8:20 The host will make remarks and invite two couples to come on stage, throw flowers and archery with their backs to the audience, and choose The lovers who went out that night, in order to wish all lovers in the world to get married eventually, invited unmarried young women to receive flowers, and unmarried young men to receive arrows. The young men and women who received flowers and arrows were invited to the stage to play games.

8:20-8:30 The host invites about 6 unmarried men and women to come on stage to cooperate and play a game, "A thousand-mile marriage is tied by a thread",

8:30-8 :50 Chinese festive folk music was played live, and the newlyweds began to serve tea table by table and give guests wedding candies.

Author: Hanye Lengyun Reply date: 2004-10-9 13:06:00

8:50-9:00 The host invites about 6 guests to come to the stage to play Games, "Same Joy and Joy"

(Note: If time permits, more games and performances for guests can be designed in this session)

Plot Five: Romantic Classics

9:00-9:10 Saxophone solo classical music "Forever In Love" and "Going Home"

9:10-9:15 Newcomer performs dance waltz "Unchaned Melody" "(Theme song of "The Love of Ghosts") Alternate plan: The couple sings the song "Choice" in duet. During the song, the groom walks out from the left, the bride walks out from the right, and they meet in the center and hold hands, then the classic freeze-frame

9:15-9:25 The newlyweds perform classic poses on the dance floor.

As the lights dimmed, a lovely child slowly rolled out a wedding cake cart filled with lit candles to the sound of beautiful music. The audience sang "Alud Land Syne" (Auld Lang Syne), and with everyone's blessings and Amid applause, the newlyweds cut the wedding cake together.

9:25-9:35 The newlyweds will draw the grand prize numbers at the venue in public. Each guest will have a sticker with the corresponding number written on it under their chair. Those who draw the numbers will receive the best wishes and blessings. An exquisite gift of champagne and a flower basket was given by the newlyweds. The newlyweds thanked all their relatives and friends for coming

9:40 The wedding banquet was basically over. The host, staff and actors exited, and happy music was played to accompany the guests

9:40-10:00 The newlyweds see off guests at the door and take photos with guests

10:00-11:00 Wedding ceremony

Budgeted funds:

1. Photography, 6 rolls of film per person

Photography, 2 DVDs per person, full day: ***1,000 yuan

(6 rolls plus 60 yuan/roll for photography (including development) ))

2. Total amount for one host: 300 yuan

3. On-site follow-up lights and professional audio equipment (including DJ and four microphones) Total amount: 1,500 yuan

p>

4. 2 dancers: 300 yuan

5. 1 saxophone player: 200 yuan

6. 1 trumpet: 200 yuan

p>

7． Violin per person Total: 200 yuan

8. 2 magicians Total: 300 yuan

9. Multi-layer champagne cup holders, multi-layer cake, and projection equipment (the arrangement can be coordinated with the hotel)

10. Full planning and staff (3 people) Total: 500 yuan

11. Unpredictable cost: 500 yuan

Total cost: 5,000 yuan

Attachment:

Wedding speeches

Host’s opening speech :

Dear guests, relatives and friends, good evening everyone! I am the host of XX. I am very honored to be entrusted by the two newlyweds to host the wedding of Mr. XX and Miss XX on this auspicious and festive evening. Here, on behalf of the two newlyweds, I would like to express my heartfelt thanks to everyone for coming. First of all, please allow me to introduce to you the parents and elders of both parties. This is... In addition, the special guests who came to the wedding tonight to bless them are...

(Introduction completed) Everyone Guests, our groom, Mr. XX, is not only handsome and handsome, but also stable and honest, and has a kind heart; the bride, Miss XX, is beautiful and virtuous, not only gentle and considerate, but also noble in temperament, possessing the inner beauty of oriental women. Today, they have finally reached the other side of happiness after a long and romantic and sweet love journey. So, how did they meet, how did they fall in love, and how did they get together?

After reading the dance below, I believe everyone will have a satisfactory answer. (Applause)

(Dance ends, applause) Next, let us solemnly invite tonight’s protagonists—Mr. XX, the groom, and Miss XX, the bride—with the warmest applause. Everyone, the two newlyweds are indeed talented and beautiful, a match made in heaven. They are a couple made in heaven. Please don't be stingy with your applause, let us extend our most sincere blessings to them, and wish them a long life together and happiness!

(After the bride and groom enter the venue) Please invite XXX, the highly respected Mr. Le ××, to witness the marriage for the couple. (Applause)

The witness’s speech:

Dear guests, relatives and friends. Today, I am entrusted by the groom, Mr. XX, and the bride, Miss XX, to be the witness for their marriage. At this wedding ceremony, I feel extremely honored to be able to testify and deliver a speech for this perfectly matched couple. The ancients often said: Marriage of a thousand miles is tied by a thread.

Everyone knows that Guanghui is not a local. He and Xiao Lu can be united in the hot land of Nanning. I believe that God has brought them together. This is their fate and their blessing. . Please remember this happy and sacred moment, and please bear witness with me ***.

So, Mr. XX, are you willing to marry the lady next to you? From now on, no matter rich or poor, sick, separated, life or death, you will love her wholeheartedly and faithfully throughout your life. Will we always be in love with each other and grow old together in the future journey of life? (The groom replied: Yes) Okay, Miss XX, are you willing to marry the man next to you? From now on, no matter rich or poor, sick, separated, life or death, you will love him wholeheartedly and unswervingly throughout your life, and stay with him. Will we always be in love with each other and grow old together in the future journey of life? (The bride answers: Yes).

Okay, please exchange rings with each other.

(After the bride and groom exchanged rings, the witness announced)

Now I declare that Mr. XX and Ms. XX are officially married!

At the same time, I sincerely wish you both love forever, be united, and be happy. Thank you all

(Host)

Well, in order to prove your deep feelings for each other, we have invited the bride and groom to kiss passionately for everyone in public. Everyone, please say, okay!

Next, let’s invite the bride and groom to give a speech:

Groom: Dear elders, distinguished guests, XX and XX, please come to our wedding tonight to witness this sacred moment in our lives. I would like to express my heartfelt thanks for your continued love to us, and especially thank my parents for their kindness in raising us. I wish the four elderly people good health and safety! Tonight, we will hold a banquet with special wine to entertain the elders and guests, in order to thank the elders, relatives and friends for their blessings to us. Thank you all!

(After the meal, the host’s introduction)

Dear guests, I am entrusted by the couple to once again express my sincere gratitude and good wishes to everyone for coming to their wedding tonight. wishes. There will be many unexpected surprises waiting for you at tonight's dinner. During the serving process, please pay careful attention. There is an unexpected surprise hidden in a certain dish at each table. Let's see who can take advantage of today's surprises. The day also brings good luck. The groom and the bride sincerely wish everyone a happy family and happiness! There will be a bigger surprise waiting for everyone at the end of our wedding banquet today! Please enjoy it slowly.

(Invite the magician to perform) Dear guests, let’s invite the magician to bless our bride and groom with a wonderful show!

(Ask the best man and bridesmaid or relatives and friends to perform a singing program for everyone on behalf of the bride and groom) Well, after the magician blesses the couple, we also ask the best man and bridesmaid (or relatives and friends) to perform the song "" on behalf of the bride and groom. 》

Throwing Flowers and Words

Dear guests, the New Year is always full of hope. In a New Year filled with joy, laughter, wishful thinking and auspiciousness, our bride and groom are happily married. Started a beautiful new life in life. While enjoying a happy life, they also sincerely wish all lovers in the world to get married. At this moment, the bride and groom use flowers to carry beautiful blessings and express their wishes to the unmarried friends present, hoping to bring you good luck in love and even life. We invite all the unmarried friends to come to the front row and see who can receive the best wishes from the bride and groom!

Lucky Draw Speech:

(In singing and applause) Friends, we wish the bride and groom with flowers and love happiness, a happy marriage for a hundred years, and love forever. At this moment, the bride and groom will also select the lucky guests tonight and send their best wishes. At the same time, they also wish all the guests present that their wishes will come true and their families will be happy! (Applause) Next, the bride and groom are invited to select the luckiest guest in the room.

(At the end of the wedding) Dear guests, tonight, we are gathered together to witness the happiest and most sacred moment in the lives of the bride and groom. In the joy and happiness, we once again sincerely wish and bless the bride and groom. They are in love and grow old together happily! I would also like to thank all the guests for coming, thank you!

Game description:

1. "Who is my bride?": The bride and her friends *** Five to six girls sit in a row. The groom blindfolds his eyes with a cloth, puts on gloves, touches each girl's head and hands in turn, and determines who is him bride.

2. "Who is the real groom?" The bride covers her eyes with a cloth, and four to five friends including the groom, the groomsmen, and other friends come on stage to kiss the bride on the cheek. In the middle, there are also three-year-old children and bridesmaids who come to the stage to give kisses, allowing the bride to guess who is the real groom. .

3. "A Thousand Miles of Marriage is Threaded by a Thousand Miles of Marriage" Six male and female couples stand apart, each holding a black and white keychain in their mouths, and pass a small keychain in turn. It is required that the keychain must be passed to the other person's black and white keychain. If the keychain falls off or the black and white keychain If it breaks, bite off half of the black and white weights and start again until you succeed.

4. At the "Joyful Happiness" event, six to ten friends are invited to the stage. The host demonstrates the "playing mahjong" action in a group of four, the "bathing" action in a group of three, and the "watching TV" action in a group of two , requiring that when the host calls the corresponding name, the participants on the stage must form the corresponding action with the other person as soon as possible. Those who cannot find a partner will be eliminated until there are two winners in the end. This game can be played repeatedly for two Three rounds.

Copywriting Case 3

Cring Ring Story - Brand Soft Culture Promotion

Author: Xiaoyao Youyou Submission date: 2004-10-25 15:54 :38

I was so overwhelmed writing the story of the colorful ringtones in the past two days.

Let’s post the ones that have been published first.

Published newspaper: Yanzhao Evening News

Waiting for Autumn

The streets are full of fallen leaves, yellow leaves are flying in the air, and the cold streets It looks distant and long under the big trees along the street. The swallow stood on the street of the city, breathing the cool morning air and quietly looking at the high sky.

Autumn is approaching, and Yanzi is still waiting for a reply from Zian.

Zian and Yanzi are college classmates. In the summer of their freshman year, after Yanzi broke up with her childhood sweetheart boyfriend, Zian has been by Yanzi's side. Someone once told Yanzi not to let his first boyfriend become Wei Xili and ignore Rhett Butler beside him. During the four years of college, Yanzi had always forgotten her first boyfriend and never paid attention to Zian's eyes. Zian's deep eyes were deeply imprinted in her memory only when Zian completely left her.

After graduation, Zian went to another city with sea and dreams, while Yanzi stayed where the university was.

Only at the last moment when Zian left did Yanzi understand the importance of Zian in his life. It's a pity that Zian went to another city, maybe to forget, maybe to wait in peace. Only after leaving can you know what is most important to you.

In the blink of an eye, almost a year has passed, and the swallow is still waiting, waiting for a future.

Autumn is a season of longing. Year-old yellow leaves scratch the sky above our heads, and blue is looming among the yellows.

Yanzi dialed Zian's phone again, and the song "Loving You Doesn't Take Two or Three Days" rang on the other side of the phone. Zian's first words after answering the phone were: "When will you understand? What more answer do you want? Didn't Cailing's voice already make it clear? There are three thousand weak water, I only drink this one scoop ." Yanzi's face was filled with tears unknowingly. She only blamed herself for being stupid and didn't understand after calling for more than a year.

"You also have this ringtone sound on your phone, silly Yanzi, don't you know? That's my fifth birthday gift to you"...

One month later, in the evening, the waves waved. Another wave rushed to the seaside. Yanzi and Zian were walking on the beach. Yanzi couldn't help but hummed the ringtone that Zian had customized for her. Zian couldn't stop laughing...

Far away Looking at the seaside, the sunset, youth, love, the sea, and the crab-shell-green evening constitute a wonderful picture.

Author: Xiaoyao Youyou Reply date: 2004-10-25 15:56:00

Love in the Mid-Autumn Night

Outside the window, the night is dark.

Yaohui sat in front of the window and smoked a cigarette. The smoke rings he exhaled reflected his blurred eyes. Yaohui always uses cigarettes to relieve his mood when he is nervous or stressed.

Just now, my father hung up the phone angrily, blaming himself for not being able to go home during the Mid-Autumn Festival. It is already very difficult for a man to work hard in a city. Dad also asked to go home today and go home tomorrow. Yaohui suddenly found it difficult to control his emotions on the phone and quarreled with his father.

…………

Yaohui understands that his father’s demands are not excessive. He has always cared for him since he was a child. When I was little, I would ride on my dad’s neck and jump around. I haven't been home for two years, so why would it be unreasonable for my father to ask for it once? It's just that I'm an adult now, so it's hard for me to apologize to my dad.

Yaohui picked up the phone and put it down again. However, he knew that his father would definitely call after a while. How can I make my dad happier? Yaohui was thinking.

Outside the window, the moon still has not risen. There was no moonlight like water on the Mid-Autumn Festival night. Yaohui looked out the window and remembered the song "Childhood" that his father taught him to sing on the Mid-Autumn Festival night when he was a child. Change your ringtone sound to that of your childhood. Dad will definitely understand.

An hour later, his father called as expected. Yaohui held the phone and did not answer the phone. He asked his father to finish listening to the song.

After the ringing stopped, Yaohui dialed the home phone number again: "Dad..."

"Well! Let's come back next year! Come back and teach Dad how to sing that ...It's the ringtone you had a while ago, what's it called..."

Yaohui smiled, "I know...I will go home and teach you this New Year."

Yaohui's previous ringtone was Blue Danube. I didn't expect that my father would like it so much. It's a father and son. Now that dad already understands his son's feelings, let's switch back to the Blue Danube. Who makes dad like it?

On the night of the Mid-Autumn Festival, even though there is no cool full moon, the intoxicating neon lights are still beautiful...

I don’t know where the blue Danube song is already playing...

Voices from the Ends of the World (Friendship Chapter released on the 12th)

“If I hadn’t met you,

where would I be?

How to live my life How is it going?

Should we cherish it..."

The seven of us said goodbye to our common college life. During the four years in college, we cried, laughed, and made trouble together. When we said goodbye at the end, we hugged each other, sang this old song by Teresa Teng, and cried.

After graduation, the seven of us went to seven different cities. These seven different cities are all strange and lonely to us young people. We have longing for the distant future. We once shouted to the sea together: “Let’s make it together!” During the days we were apart, we comforted and encouraged each other for the beautiful dream that was born on campus.

Afterwards, we made an appointment to set the seven people’s calls to each other as ringtones—Teresa Teng’s old song. No matter where we go, this song that makes us embrace and cry will give us the courage and strength to persevere. We need each other's support and encouragement when we are alone.

When we are heartbroken and hesitant, we call one of the people, quietly listen to the music of this song, and then muster up the courage to do the next thing. We no longer need Language only needs such a voice to find the story of the past, the courage of the past, and a reason to keep oneself from leaving.

Because of our unique voice, the seven of us persevered in seven different cities. I can't define the concept of friends. But every time I hear this old song by Teresa Teng on the phone, I know that no matter how difficult the world is, there will be six other people supporting you in different corners of the world.

People in this world need someone to have a spiritual resonance with you. If you have never found the destination of your soul at a certain point, then you may not know what your friends will bring you... The sound of ring bells gives us another way of encouragement and persistence.

Vanke’s corporate image advertisement (copywriting) (

“Cherish the essence of life” series

1. Street lamp article

The warmest Light? It must be on your way home

If the modernization of human settlements can only bring indifference and coldness, then it will be worthless

We firmly believe that the essence of home is the destination of the heart

Genuine care and closeness are the best interpersonal principles

Over the years, we have worked hard to create a humane service temperament and community atmosphere

and have won widespread praise. Praise

As you can see

2. Famous Trees

No matter how precious a tree is, it is not as good as the one in your memory

The more modern life is, the more it deserves to be cherished

We firmly believe

Although the luxury and vanity are constantly whitewashed and renovated

it is easier to become fashionable Tags

But what leaves us with long-lasting attachment and infinite aftertaste

must be the first scenery in our hearts

Over the years, Vanke has cherished and worked hard to preserve a piece of land that has Some humanistic wealth

With pure aesthetic taste

Leading the trend of the times

As you can see

3. Pebbles

Trends come and go? The essence of life is eternal

To this day, the unpretentious natural taste shows no sign of depreciation

We firmly believe that it is the most beautiful thing in people's hearts.

The eternal beauty of tranquility

No matter how noisy, glitz and glory

they will all eventually return to normal

Over the years, Vanke has cherished what nature has given us. Every gift

strives to create a community environment and humanistic atmosphere full of intrinsic beauty

As you can see