Interpretation of the Symbol of Friendly Shandong New Year Celebration

The logo of "Friendly Shandong welcomes the Spring Festival" is inspired by the traditional paper-cutting style in China and represented by the hollowing-out art of traditional paper-cutting skills in China, which aggregates and continues the unique festive atmosphere and artistic aesthetics of paper-cutting. The embellishment of hollowed-out small floral ornaments adds a lot of lively atmosphere to the logo, which makes the logo image more affinity and appeal as a whole, gives people a rich and transparent feeling in visual transmission, and shows the peace and celebration of the northern festival of Shandong tourism "New Year's Eve" in details; The traditional auspicious red for the New Year is adopted in color matching, which sets off the warm and unrestrained atmosphere of the Spring Festival. The overall traditional charm of logo is in sharp and harmonious contrast with the international image of "friendly Shandong" parent brand, and every detail depicts the free and diverse wonderful life enjoyment form of "New Year's Eve".

The mascots of "Celebrating the Friendship Year in Shandong" were born at the end of 2009, and their names were Wisdom Fofo Agbo and Lele respectively. The design concept comes from the traditional memorial day custom in Qilu. Wisdom Fofo Agbo Lele is an amiable boy and girl in Shandong, whose friendly and innocent image and elegant body language reflect the hospitality of Shandong. Printed cotton-padded jacket and its unique hairstyle have strong local characteristics in Shandong, and the overall color and shape adopt traditional expressions, which reflect the traditional folk style and popular interest and render a relaxed, lively and festive New Year atmosphere.

New Year mascots: Wisdom Fofo Agbo and Lele.

The image of year of the snake, the mascot of New Year's Eve.

Interpretation of the Symbol and Mascot of Friendly Shandong New Year Celebration