How to make Lantern Festival posters? Theme planning scheme of hotel Lantern Festival activities

how to draw the Lantern Festival poster? First, write the poster theme in the upper right corner of the screen, then draw two large bowls filled with glutinous rice balls and glutinous rice balls stuffing, and then draw a few children, color the poster with gold and big red as the main colors, and paint the clothes of the three children with blue and red. Finally, highlight the theme, and the Lantern Festival poster is completed. Lantern Festival poster tutorial 1. First, write the poster theme of "Lantern Festival" in the upper right corner of the screen, and draw a little girl rubbing dumplings in the middle of the screen. 2. Then draw two big bowls, one filled with glutinous rice balls, the other filled with glutinous rice balls, and then draw two children playing, adding cute expressions to glutinous rice balls. 3. Finally, add some auspicious clouds and firecrackers to the picture, and the line draft of the Lantern Festival poster will be completed. 4. Fill in the blank part of the picture with gold, color each child, and add a pink face to the dumplings. 5. Finally, paint the poster theme, glutinous rice balls, firecrackers and the bottom of the picture in big red, and highlight the characters of the poster theme with a white pen, and the Lantern Festival poster will be completed. Theme planning scheme of hotel Lantern Festival activities

Theme planning scheme of hotel Lantern Festival activities

In order to ensure effective activities, it is usually necessary to make a complete activity plan in advance, which has the characteristics of clear content and clear steps. So how should the activity plan be formulated properly? The following is the theme planning scheme of the hotel Lantern Festival, which I compiled for you, hoping to help you.

the theme planning scheme of the Lantern Festival in the hotel 1

I. Overall goal

Through the planning activities of Christmas and New Year's Day, the hotel's popularity will be expanded, the emotional connection with business customers will be strengthened, and the catering consumption of residents in the surrounding areas will be guided, thus achieving certain economic and social benefits.

second, the planning content

(1) the arrangement of Lantern Festival activities

1. Breaking golden eggs

Date: xx, 2xx to xx, 2xx

Time: 12: to 13: noon. 18: p.m. to 21: p.m.

Venue: lounge area on the right of the hotel reception desk

Form:

(1) Entertainment activities drive room catering promotion

(2) Christmas and New Year's Day publicity arrangements

1. Publicity advertisements (estimated expenditure: RMB 5,)

(1) In special

(2) Hanging publicity banners and banners (the marketing department is responsible).

(3) SMS group sending (the marketing department is responsible).

Activity theme:

Welcome Christmas, celebrate New Year's Day, smash golden eggs and win prizes with joy.

activity time:

from xx, 2xx to 21: , xx, 2xx.

Activity content:

From 18: p.m. on xx to 21: p.m. on January 1st, 2xx, if you spend more than 2, meals at one time, and stay in your room for more than 2 nights during the activity period, guests who spend more than one time on chess /KTV in 3 yuan can get the lucky golden egg card at the checkout counter, and only 5 golden eggs can be provided every day. With the lucky golden egg card, you can go to the golden egg forest in the lobby from the staff. Choose your favorite number of golden eggs and smash them hard. Suddenly, golden flowers are everywhere, and luck comes instantly, bringing holiday blessings and condolences to guests who come to the hotel for consumption. The guests come to the shopping mall to collect the printed prizes with the dropped prize cards.

Details of site layout and prizes are attached:

Prizes: 2 grand prizes. (The prize value is about 1 yuan, sponsored by the supplier)

4 first prizes. (The prize is worth about 5 yuan, sponsored by the supplier)

2 nd prize, 8 hotel standard rooms, 1 room or meal coupons. (2 yuan/Zhang)

3 third prize winners, one hotel buffet coupon or one card room coupon. (Value 5 yuan)

Lucky Award (Value around 15 yuan) Small business gift for the hotel. (a fluffy doll in Niu Niu)

Theme planning scheme of the Lantern Festival in the hotel 2

I. Purpose of the event

By holding a series of promotional activities during the Lantern Festival, the restaurant's popularity in the local area will be further enhanced, so that customers can feel the restaurant's influence and popularity in the local area, attract customers and expand consumer groups, which will further increase our operating income and expand brand influence. Do good word-of-mouth marketing locally.

second, the content of activities

according to the festival characteristics during the Lantern Festival, choose the promotion method that suits you.

3. Decoration and atmosphere in the store

1. Some pictures related to Lantern Festival and posters of promotional contents in the store are posted on the storefront of the restaurant, mainly in red, highlighting the festive atmosphere of the festival.

2. The restaurant will set up gift booths on weekends to promote the dining guests.

3. Starting from the beginning of February, relevant publicity materials will be broadcast in the store at noon and evening every day for a certain period of time.

iv. advertising

1. leaflets.

2. Newspaper advertisements.

3. Making posters.

explanation: franchisees that need advertising can contact the planning department in advance, cooperate with them to make publicity renderings, and do a good job of pre-heating advertising in advance.

V. Division of Promotion

1. The distribution of leaflets is completed by relevant departments.

2. Individual customers and regular customers are specifically responsible for the booking work.

4. The store manager is fully responsible for the promotion and reservation.

VI. Specific promotion activities

1. "Large-scale group meal promotion activities"

Activities: During the activities, all customers who eat in our restaurant can enjoy different discounts according to the corresponding number of people (except on the 15th day of the first month).

2 people-4 people can enjoy a 1% discount.

5 people-8 people can enjoy 8. 2% discount.

9 people-12 people can enjoy 7. 2% discount.

Lantern Festival is also the day when China people are most willing to spend money. Obviously, there is much to be done on how to develop the Lantern Festival market. So how should the catering industry seize the business opportunities contained in Yuanxiao consumption? Of course, first of all, do a good job in market research, accurately grasp the changing trend of people's consumption during the Lantern Festival, and then formulate a targeted promotion strategy. From the new changes of residents' consumption during the last two years, we can see that there are three obvious characteristics of Yuanxiao consumption.

the catering industry should grasp the following holiday service-oriented management methods:

a. Housewife type. That is to say, the hotel distributes complete sets of semi-finished products or clean dishes for citizens' families instead of housewives' "busy year" activities of steaming steamed buns, making meatballs and frying peanuts, and the hotel only charges a small amount of processing fees.

b。 Arranged. That is, the hotel reserves the New Year's Eve or holiday family dinner for the citizens to eat in the hotel. Restaurants and hotels should, based on the principles of thrift, good quality and low price, facing the public and serving the public, launch many recipes such as "respect for the elderly", "love banquet", "care banquet" and "family reunion" in order to attract the working class to themselves and expand the target market.

c。 Series type. In order to meet the consumption needs of modern people, restaurants and hotels should introduce family-oriented New Year's Eve banquets, "rent chefs", and open rooms, karaoke bars, bathrooms and other leisure facilities and places to residents, so as to attract residents to entertain themselves in the hotel for the Lantern Festival.

At the same time, operators of catering industry should also make a fuss about cultural taste. It is necessary to set up a platform with food culture, so that people who have worked hard for a year can have a relaxed, enjoyable and interesting meal. Restaurants, restaurants and teahouses can offer photography exhibitions of calligraphy and painting, reading, playing and singing, appreciation of famous songs, folk customs, acrobatics, magic performances, and activities of famous chefs teaching customers "unique dishes", so that customers can eat, drink, enjoy, browse and listen in one, eat smartly, have fun and enjoy spiritually at the same time.

Marketing activities should make efforts in the following aspects:

"One is cheaper and ten loves". At the end of the year, with the aim of sincerely rewarding consumers, merchants should carry out discount sales, buy large items and give small items, and "make profits every day and offer discounts every day" and other promotional activities.

Layout and decoration of the Lantern Festival in the hotel:

1. Put a pair of golden couple at the main entrance, which will be used until the Lantern Festival. The hotel will provide photo-taking service (guests should pay for their own photos).

2. Around the plants outside the hotel, a large pot of kumquat was set up on both sides of the main entrance of the hotel, and red lanterns were hung on the ceiling. Colored flags are pulled obliquely on the peripheral lawn.

3. The banner "—— Happy Chinese New Year from the Grand Hotel" is hung at the gate.

4. Basalt couplets on both sides of the gate, such as "Golden Cup Drinks and Drinks Kunda" and "Jade Rabbit Celebrates the New Year", are horizontally approved as "Congratulations on the New Year".

5. Paper-cut patterns of the Year of the Ox and the Zodiac are pasted on the glass doors on both sides of the hotel lobby.

6. Two staff members (the pair selected by the personnel department) are arranged at the main entrance of the hotel, wearing calf costumes and hoods, and are responsible for distributing balloons (one) and fruit candy (two) to children under the age of 1 who come to the hotel for dinner.

7. Put colorful flags on the balcony railings on the third and fourth floors.

Theme planning scheme of Lantern Festival activities in hotels 3

1. Activity time

2xx xx

2. Analysis of activities and festivals

1. Lantern Festival is a traditional festival in China, and traditional activities include eating glutinous rice balls, viewing lanterns, guessing riddles, etc., which contain the connotation of reunion, sweetness, auspiciousness and happiness. Therefore, our promotion activities focus on promoting products related to Lantern Festival. At the same time, traditional activities such as fireworks, red lanterns hanging high and crossword puzzles are used to add fun, creating a lively atmosphere for the Lantern Festival and reviving consumer enthusiasm.

Third, the purpose of the activity

After the Spring Festival, customers' enthusiasm for consumption decreased. Lantern Festival is the first festival after the Spring Festival. Therefore, make full use of the lively, festive and reunion atmosphere of the festival to stimulate and induce customers' consumption, regain their enthusiasm for consumption and improve the overall sales. In addition, through various novel and effective promotional activities, we can consolidate existing customers, tap and cultivate new consumer groups, and enhance the company's visibility and reputation.

IV. Contents of the event

(1). Shopping for dumplings

Customers who spend all of 99 yuan at one time during the event can get a bag of New Year's dumplings (worth 3.9 yuan) at the cashier with a computer receipt; In the same way, if the shopping is over 188 yuan, you can get 2 bags of glutinous rice balls (worth 7.8 yuan) at the cashier with the computer receipt. Limited to 5 copies per day.

Note: With the receipt of a single ticket on the same day, the consumption amount cannot be accumulated.

(2) Ride riddles and win prizes happily.

Decorate the hall as a Lantern Festival amusement area, hang lanterns and post riddles on every corner, all of them can participate in the guessing. If they win, there will be prizes, and the prizes will be exquisite gifts.

Performance: The performers have talented employees from the store to perform with them, in order to increase the lively atmosphere of the Lantern Festival.

Remarks

For those with a wider audience, you can find couples to take part in the contest of feeding each other glutinous rice balls with their mouths and showing their love, and you can find pregnant women or expectant mothers and prospective fathers to make glutinous rice balls.

if you want to be creative, you can plan to propose together, first show a video, send a blessing or something, and then perform a proposal or something on the spot.

Hotel Lantern Festival theme planning scheme 4

1. Theme of the event

Guessing riddles-Celebrating the Lantern Festival

2. Time of the event

12: 3-13: 3 on February 8, 2xx

3. Venue

Lecture hall on the first floor of the training center

4.

2. Site layout: On the afternoon of February 7th, the General Affairs Department assisted the General Management Department to hang up riddles.

3. At noon on February 8th, the comprehensive management department is responsible for organizing guessing activities, including personnel notification, answer checking, prize distribution and publicity shooting.

V. Rules of Activity

1. The guessing activity must be on-site guessing. The puzzles in this guessing activity are divided into three groups, each of which is in charge. The guessing personnel are not allowed to uncover the puzzles without authorization.

2. Each guessing player must check the answer. After the answer is correct, the person in charge of this group will take down the riddle and give it to the guessing player. The guessing player will present the riddle to the redemption office for redemption.

3. Guess a riddle correctly and exchange it for a prize. In order to let more employees participate in the activities, each person should guess one in principle.

4. riddles ***1:

riddles 1-25 should be checked at redemption table 1, riddles 26-5 should be checked at redemption table 2, riddles 51-1 should be checked at redemption table 3.

5. Award setting:

*** Set 1 prizes, * * three categories, 1-25th for the first category, 26-5th for the second category, and 51-1 for the third category. Guess a riddle and exchange it for a prize, and the activity is over.

VI. Precautions for activities

1. Quizzes should be orderly and don't make any noise.

2. queue up for the answers, and those who violate them will be disqualified from guessing. ; Planning scheme of Lantern Festival marketing activities

In order to ensure the safe and smooth progress of things or work, it is often necessary to make a careful plan in advance, which is the detailed process of solving a problem or a project or a topic. So do you know how to write a standard plan? The following is the planning scheme of Lantern Festival marketing activities that I have compiled for you, for reference only. Let's have a look.

Lantern Festival marketing activity planning scheme 1

With the approach of Lantern Festival, the planning scheme of Lantern Festival in restaurants is imperative. The purpose of the scheme is to increase the operating income of each store, establish the catering brand image, and then boost holiday consumption. The specific contents of the planning scheme of the Lantern Festival promotion activities are as follows:

1. Theme of the activities

Lantern Festival on the 15th day of the first month, with xx catering as a blessing

2. Time of the activities

Lantern Festival on February 8th, 2xx

3. Venue of the activities

xx restaurant

4. Contents of the activities

1. Guests who come to the store for consumption on the 15th day of the first month can

2. Guests who spend money in the store on the 15th day of the first month will each be given two Yuanxiao, and the business will be properly registered and kept financially.

3. On the 15th day of the first month, chefs in various stores introduced several reunion dishes, which meant that the Lantern Festival was round and round.

V. Coordination Department

1. The planning department is responsible for designing banners, one for each store, with the content: Lantern Festival is celebrated on the 15th day of the first month, xx catering sends blessings, and short messages are sent on the short message platform, with the content: Lantern Festival is celebrated on the 15th day of the first month, _ Catering sends blessings, _ Catering wishes you a full moon, a round light and a happy reunion!

2. riddles are printed and prepared by each store. (The crossword puzzle is sent to the guests, and the answer is placed at the front desk, and the answer is checked according to the serial number)

3. The gift stores in solve riddles on the lanterns are allocated according to the remaining small gifts, and the financial affairs are properly registered.

4. The number of Yuanxiao required by each store shall be arranged in advance for our purchasing staff to purchase.

VI. Precautions

1. Each store will train its employees on relevant knowledge, and the guests will take the initiative to prompt them when dining that day and send them holiday wishes.

2. On the day of the event, the coupon activity is only used, and the loyalty card activity is normal.

Planning scheme of marketing activities for Lantern Festival 2

1. Activity time

2xx xx

2. Analysis of activities and festivals

1. Lantern Festival is a traditional festival in China, and the traditional activities include eating glutinous rice balls, viewing lanterns and guessing riddles, which contain the connotation of reunion, sweetness, auspiciousness and happiness. Therefore, our promotion activities focus on the products related to Lantern Festival. meanwhile