May Day children’s clothing store activity theme plan

In order to ensure that activities are carried out in an orderly manner, it is often necessary to formulate an activity plan in advance. An activity plan is a written plan for the activity, with clear content and clear steps. What formats should you pay attention to when writing an activity plan? Below are the May Day children’s clothing store activity theme plans (selected 5 articles) that I collected and compiled. I hope it will be helpful to everyone. May Day children's clothing store activity theme plan 1

1. Activity method

1. During the period from x-xx to x-x, you can add 1 yuan to the cashier with your shopping receipt It can be exchanged for goods worth x yuan. Customers who spend xx yuan or more can exchange for x yuan worth of goods by adding x yuan. Customers who spend more than xx yuan can exchange for a "fashionable sports T-shirt" by adding 5 yuan. (Exchange small tickets before x. Customers with RMB 68 can go to the cashier to apply for a points card for free with a single shopping receipt of the day; they can enjoy double points during the event period. Customers who spend over RMB 588 on the same day will receive a membership card and enjoy membership discounts in any Mianzhijia chain stores. (You will not participate in the points activity after special offer items or redeeming gifts, and you will receive the receipt promptly after redeeming the points card)

3. Member patented preferential products, in order to attract more member customers to shop, a small number of styles of clothing will be discounted. , that is, you can enjoy membership patents on the basis of event discounts. (This method needs to be based on new and high-profit products)

4. The most common method is to use gifts and discounts with purchases. After reaching a certain consumption amount, a proportion of gifts will be returned (for example, if you spend 38 or more, you will get socks, if you spend 68 or more, you will get a vest and Equivalent slings, free sweatshirts for purchases over 128, etc. Specific gifts need to be confirmed as soon as possible. Discounted products are not included in this program).

5. Shopping feedback x. xx-x. Customers who enter the store on x day can use their shopping receipts to redeem cash in the store during the event (the feedback ratio must be determined in advance)

2. Precautions

1. Personnel Be prepared, clarify the positions in advance, and assign responsibilities to each person to avoid mistakes during the event.

2. Prepare goods, purchase promotional items and specific discounts, and ensure the supply of products participating in the event (it is recommended to purchase a batch of special promotional clothing).

3. Prepare gifts and accessories. The number of gifts should be sufficient to ensure supply. Confirm the required accessories and purchase them all in advance.

(Products sold in the store and gifts to be purchased, household items such as cups and washbasins, hangers, leather straps and other accessories)

4. In terms of communication, confirm the participating stores, Dates and activities in each store. May Day Children's Clothing Store Activity Theme Plan 2

The May Day International Labor Day is approaching. In order to enrich the employees' spare time life and celebrate the May Day International Labor Day, the company decided to hold the event on x, month xx, 20xx—— A Beijing tourism event with the theme of "Forging a First-Class Team and Building a First-Class Enterprise" was held on x, x, 20xx.

1. Significance of the event:

Enhance the relationship between employees and enhance their performance. Team spirit.

2. Department responsible for activities, activity arrangements and leadership team members

1. Sponsoring department: company trade union

2. Assisting department: Party branch, Youth League branch , Comprehensive Management Department

3. Activity arrangement: Set off in two batches (the time is determined according to the company’s production situation)

4. Members of the leadership group:

4.1 Chapter A group of leadership team members

Team leader: Xue Youhai (Deputy General Manager)

Deputy team leaders: Zhang Tieliu (Manager of the General Management Department), Deng Jincai (Vice Chairman of the Trade Union/Secretary of the Youth League Branch)

Convener: Deng Jincai (Vice Chairman of the Trade Union/Secretary of the Youth League Branch)

4.2 Members of the Second Batch of Leading Group

Team Leader: Xue Bingjun (Secretary of the Party Branch/Chairman of the Trade Union/Deputy General Manager)

Deputy Team Leaders: Hu Yizhi (Deputy General Manager), Xie Xueqiong (Vice Chairman of the Trade Union)

Convener: Zhong Jiachong

3. Activity Time , location

1. Activity time:

The first batch: at 1x pm on x month xx, 20xx, we will depart from the company by bus to Nanning to take a flight, x month x, 20xx On the same day, I took a flight from Beijing to Nanning and then took a bus back to the company.

Second batch: time to be determined (subject to company notification)

2. Event location: Beijing and scenic spots

3. Meeting location: Company basketball court.

4. Route

xx (by bus) xx (by plane) xx

5. Main members participating in the event

Company Leaders, leaders of various departments, all serving cadres and backbones of various departments, the specific list is attached. (If the actual list changes, we will notify you separately)

6. Determination of the list

The specific personnel will be agreed upon by the top leaders of each unit and the company CEO. (Depart in two batches, the total number of people in the first batch is about xx people, and the second batch is about xx people)

7. Safety measures

1. Before departure All participants gathered in the conference room for pre-travel safety training to enhance safety awareness and self-protection capabilities.

2. If conditions permit, relevant personnel can be organized to conduct careful surveys of event venues and routes, and make full estimates and contingency preparations for possible situations.

3. You must obey the instructions of the tour guide and group leader before departure. The number of people must be counted at each gathering (before departure and return) to ensure the safety of employees and the complete success of the tourism activity.

4. Carry first-aid supplies to prevent employees from injury or sudden illness (such as cold medicine, motion sickness medicine, fever medicine, band-aid, etc.).

5. In order to ensure the safety of employees, employees participating in tourism activities must obey the arrangements of the team leader and tour guide. If there is an emergency, they must contact the team leader and tour guide at any time and report it to the team leader and tour guide in a timely manner.

6. During the tour, it is prohibited to move alone. If you go out during the break, you must report to the tour leader and obtain approval before going out in groups.

7. Please bring your own rain gear, water bottle and related travel and daily necessities.

8. Pay attention to personal and property safety.

8. Activity props

Small gifts

9. Cost budget

3xxx yuan/person (including fares and scenic spot tickets) fee, accommodation fee, meal fee, etc.), the total budget cost is about 3xxx yuan. This expense is uniformly expensed by the company.

10. Other arrangements

Fun games are allowed during the event. May Day Children's Clothing Store Activity Theme Plan 3

1. Theme

Throw the "ball" of happiness, and the next one belongs to you.

2. Event time

Start at 11:00 am

3. On-site preparation

1. Music playing (warm up first, Music builds momentum, attracts the masses, gathers a certain number of people, and heightens the atmosphere of the scene);

2. Parasols are set up, and staff are present;

3. Good business opening, and promotional slogans are hung. .

3. Main activities

A particularly large T-shirt (the pattern is based on the store name and clothing characteristics) is hung above the store, and the inside of the coat is filled with balloons to make it full. ——Attract passers-by to stay.

Design two oversized pockets under the clothes (so that they can bulge), the left is the "Fu (service) bag" and the right is the "handbag". Audiences throw paper balls from bottom to top, and the winner will receive a corresponding gift. (Requirements: Names and contact information are written on the paper balls. After the event, several lucky people will be randomly selected from them. Later, this information can be used to regularly deliver the latest discount information of our store) - Attract students to participate and learn about store information.

Finally, take an artistic photo of the special coat, write the names of the students who participated in our event and leave their names and contact information, and then post it on the wall of the store. (The purpose is to give consumers who come to the store the opportunity to see their own names and create a sense of pride and belonging).

Rules and requirements:

1. The one on the left is a 5 yuan voucher (valid for use within one month). On the right - some daily necessities (such as washing powder, toothbrush, toothpaste and soap)

Gifts for the lucky ones - a pair of jeans or a fashionable T-shirt from our store. (Several people)

2. The paper thrower should keep a certain distance from the empty coat pocket and head the ball and get the prize under the command of the staff.

Requirements for special coats: 1. Bright colors and obvious patterns; 2. The pockets must be large and deep; 3. The coat must be hung up before activities (where to hang is tentatively decided)

4. Specific promotional plan

Option 1:

For one person, the first item is at the original price and the second item is discounted at 20%.

For two people, the first item for two people will be discounted at 10%, and the second item will be half price.

40% off for three or more people (including three persons).

Option 2:

Any consumer who buys clothing in our store on the same day will receive a clothing store voucher of 10 yuan (or a membership card, which will give you a 12% discount and points. The more points you get, the more The higher the discount, the lower the discount), use vouchers to firmly capture customers, firmly capture their hearts, and increase long-term repeat customers. May Day Children's Clothing Store Activity Theme Plan 4

1. Promotional Purpose

Use the golden holiday to carry out large-scale promotional activities, increase product sales, digest inventory and seasonal products, and stimulate channel activity characteristics, and effectively grasp the customer information of consumers.

2. Promotion objects

xxx’s target consumer group

3. Promotion time

May 1-7, 20xx. The promotion interval can be advanced or extended as needed to ensure that the amount of promotional activities reaches consumers

4. Promotion cities

xxx retail outlets nationwide. Large-scale promotional activities are mainly held in tertiary markets and cities with poor sales performance. This can not only avoid large-scale damage to the brand image, but also greatly improve xxx's local sales performance and popularity.

5. Promotional methods

Use powerful and effective price tools and multiple preferential combinations to create a revolution and popularization of colored cotton, highlighting the strong brand and strong marketing style.

6. Promotional theme

Seven days of shopping, happiness every day

Subtitle: Four major gifts to surprise you

7. Promotion Products

Special products of xxxx series

8. Promotion operations

(1) Promotion strategy:

To complete the season change of inventory before the year In order to clear the sales, this promotional activity will focus on giving profits to consumers as the main operation method; in order to show the integrity of the xxx brand product line and convey the comprehensive image of the first-line brand to consumers, this promotional activity will be carried out for all terminal sales products. , according to the inventory time arrangement of the product, the discount of the inventory product is enlarged to generate sufficient sales, and the newly launched products are appropriately discounted, with the purpose of contacting the consumer terminal and generating a certain sales volume;

　(2 ) Promotional form:

This activity takes into account that during the May Day Labor Day, major shopping malls will launch various theme promotions and low-price discount activities for female consumers. In order to avoid being confused with these activities, We will adopt a plan to superimpose three promotional contents, with four major gifts to surprise you as the sub-theme subtitle, and attract consumers to buy with multiple benefits:

1. If you have bought it before, you will definitely get it! (The first gift) If you have ever purchased Dingguagua products, you can redeem a pair of colorful cotton socks at a business outlet with your accumulated shopping receipts of 300 yuan.

2. Buy now and get it immediately! (The second gift) For seven days on May 1st, designated products enjoy happy May 1st prices! New products are 12.2% off, see the May Day price on the tag for details. Purchase any Ding Gua Gua product for RMB 200 or more and get a pair of underwear for free, plus discount!

3. Special items at special prices, special gifts! (The third gift): The company will provide dealers with special products, including underwear, sweaters, pants, underwear, home furnishings, shirts, etc. The detailed list of special products, supply price, and market sales price are provided by the customer service department.

4. Even if you don’t buy it, you can still get it as a gift! (The fourth gift): Use additional benefits that women are more interested in to attract female consumers to come to buy and get in touch with the product. At the same time, a high-value beauty product is used as the first prize to strengthen the connection between the promotional activities and the psychological needs of female target consumers, thereby attracting consumers to contact the brand and creating the possibility of offline communication and trial purchase.

Rule setting: Even if you don’t buy anything at the xxx counter, as long as you are willing to fill in customer information, you can participate in the lottery.

Prize settings: First prize: beauty and skin care products worth xxx yuan

Second prize: a pair of xxxx colored cotton underwear or xxxx products of equivalent value

Third prize A pair of xxxx socks or xxxx products of equivalent value

Note: The number of first prizes is set to three, but the specific execution quantity and execution price can be arranged according to actual conditions. This event is for female consumers.

The first prize prize is purchased locally by the dealer. The number of second prize and third prize is set by the dealer based on the local Dingguagua’s usual sales estimate. The lottery box is set by the dealer. The customer information card purchased by yourself and used for the lottery can be made into the size of a business card, and the material can be the same as the business card material. This is made by the customer himself.

Customer information card design (luck draw card) reference:

Note: Those who purchase special items will no longer participate in the purchase and gift activities. Those who purchase special items and participate in the purchase and gift activities can also participate in the lottery. . Buying a gift refers to buying genuine or new products for a certain amount, and you will receive a set/piece of underwear or sweaters. The gifts can be selected from the special items and will not be sold at a special price, and are specially used for gifts.

Terminal requirements:

1. Strong organizational skills for customer activities, willing to invest and cooperate.

2. There is a large amount of stocking before the May Day event, and there is a certain amount of advertising before the event.

3. Strictly follow the promotional prices set by the company. If you cannot sell at the unified promotional price, the company will impose severe penalties.

Preparation of promotional materials (per event point):

1. Hanging flags 16--20 sides/10 square meters;

2. DM leaflet 1000/ Click

3. 1 poster/click

Note: Hanging flags, DM orders, and posters can be produced by the company in a unified manner. The marketing manager needs to communicate with the customer in advance and make statistics. April Please report each quantity to the company's customer service department before 15pm so that the company can arrange printing in a timely manner.

9. Preparation for large-scale promotional activities

1. During the event, the event points will send sales staff to distribute event DM leaflets at the entrances of major shopping malls;

2. When the store or specialty point closes on April 30, event theme hanging flags and posters will be hung in the store or specialty point to attract consumers to stop and watch and enhance the atmosphere of the theme event;

　3 . Place a theme background and content explanation material (x display rack or other materials) in a conspicuous place at each specialty point;

4. The activity area must be at least 50 square meters, and you can choose an open-air square in front of the shopping mall or on foot. , you can also choose an event plaza in a shopping mall. Because there are many brands and manufacturers organizing May Day events, the venue must be negotiated in advance. The earlier the better.

5. In order to enhance the attraction of the event and the atmosphere of the scene, the client can also hold model catwalks, song and dance performances or special entertainment activities that local people like at the event venue. When engaging in these activities, preparations must be done well. The setting up of the live stage, the selection of the host, the determination of the actors, and the selection of entertainment content must be meticulous and thoughtful.

Venue requirements: A T-shaped stage can be set up in the center of the venue. The large-scale background spray painting produced at the back can be used for catwalks and performances. There are several models placed around the T-shaped stage and 10-20 floats surrounding it. All the goods are placed between the float and the catwalk. All available areas on site must be decorated with stunning advertising inkjet printing to create a good on-site atmosphere.

10. Personnel Arrangement

This activity is operated by local dealers according to the plan. In order to ensure the smooth execution of this activity, two details during the execution of the activity need to be Designate a dedicated person to be responsible for:

1. Single-page distribution personnel

During the event, the DM single-page will be distributed every day during business hours at the event venue's pedestrian flow channel, and will be responsible for delivering the event's information to female consumers. First-hand information, requirements: good image and temperament, neat clothing, and clear xxx logo.

2. Lottery management personnel:

In order to ensure the orderly conduct of the lottery, a dedicated person must be designated to manage the lottery boxes, lottery tickets, and prizes to avoid unnecessary disputes and impact on the lottery. to brand image.

3. Activity inspection personnel:

During the execution of the activity, xxx regions will send personnel to conduct activity inspections. If some deviations in the operations of dealers in various regions are found, they will be adjusted immediately to ensure that Synchronization of activities.

11. Material production instructions

The materials and media support required for the May Day activities are as follows:

① Venue support (more than 50 square meters)

　② May Day poster

　③ May Day x exhibition stand

　④ Banner

　⑤ Hanging flag

　⑥ Movable back panel printing

　⑦ DM leaflet

　⑧ Newspaper advertisement

　⑨ TV subtitle advertisement

　⑾A lottery box for storing consumers Personal information left behind.

(Note: The goods should be prepared three days in advance, the advertising release should be one week in advance, and the props inkjet production should be completed five days in advance. If necessary, dealers can add other methods on their own, such as singing and dancing catwalk programs.

) May Day children's clothing store activity theme plan 5

1. Purpose of the activity

1. Show the strong strength of xxx clothing

2. Further expand publicity through the media 3. Take advantage of opportunities to further draw closer the relationship between the company and local political and business celebrities 4. Create necessary news points to form a high-density comprehensive communication effect

2. Activity Design

1. Time: 10:00 am on May 1st

2. Theme: "Energy, Movement, Play" XEO Men and Women Leisure World

3. Location: xxx City Commercial Plaza

4. Scale: large, with more than xxx people directly involved

Preliminary work

(1 ) Invitation of participants

xxx leader——xxx

Relevant leaders of the organizer——xxx

Celebrities in xx place——xxx

x Welfare Home for the Disabled - xxx

(2) Invitation of reporters from relevant media to participate in the event

On May 1st, arrangements will be made with "xx Evening News", "xx Daily", Representatives of reporters from xx TV stations and other media units attended the ribbon-cutting ceremony of the event, and each issued a news promotion with the theme of "Energy, Movement, and Play"; at the same time, we confirmed with xx and other 4-6 other major newspapers to follow up on the relevant ribbon-cutting news. Report.

(3) Preparation of promotional materials for the event ribbon-cutting ceremony

A. Promotional brochure for this event, event introduction

Information on casual clothing (Fuzhou XEO Group Display CD-ROM materials - given to guests)

C. Text materials (for news media use - a press release of about xxx words)

(4) Preparation of event supplies

A. xx gifts (providing commemorative gifts with xxx’s LOGO printed on them, guests will be treated differently from ordinary guests)

B. Audio-visual lighting equipment

C. Journalist travel expenses are xxx yuan per person

D. 3 boxes of drinks for participants

E. During the event, xxx clothing will be provided to event personnel for publicity and display. Prizes for the winners

5. On-site layout

A. Internal layout of the venue

◇Construction of the background board and exhibition stand of the main event venue

◇Place two roll-up banners in the product exhibition area to display the product image and increase the atmosphere of the event

◇Set up a product display area for XEO casual clothing (the instructor is an XEO technical staff)

　◇ Ceremony equipment is in place (including lighting and sound)

　◇ Set up a ribbon-cutting stage (for guests and leaders)

　◇Hang a banner above the ribbon-cutting stage

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B. Exterior layout of the event venue

◇Produce and place 2 guide signs for the event venue (indicating parking lot, VIP lounge, ceremony hall, etc.)

◇Base Place two roll-up flags inside to increase the atmosphere

　◇Arrange a VIP (guest) lounge

　◇Lay a red carpet on the main walking road

◇The women's drum band played music outside

　◇Hang banners outside the venue

　◇Decorate flower baskets outside the venue

　◇Deploy three red balloon arches outside the venue

◇8 large red balloons were hung outside the venue, and 8 celebration vertical banners were hung

C. Event entrance decoration

◇The guest sign-in desk was decorated.

The scale of the ceremony is large. Two sign-in desks are located on both sides of the entrance of the ceremony hall, which are divided into guest sign-in areas and media sign-in areas (distinguished by placing sign-in cards)

◇A pot of flowers is placed on each sign-in table , 1 copper plate, x sign-in pens (used to collect business cards of reporters and guests respectively)

◇Behind the sign-in desk, there are 2 etiquette ladies in each case

◇The sign-in desk is slightly far away Set up a slightly larger guide sign with the name of the ceremony in detail

D. Ribbon-cutting stage layout

◇Banner above the stage

◇Background version of the ribbon-cutting stage

◇Set up projection cloth and projector to play the display of XEO clothing

◇Unlimited microphones, scissors, ribbons, and colorful head trays

E. Service staff

◇xx name of the etiquette lady (including x name at the event entrance)

　◇x name of the host

　◇xx name of the women’s drum band

◇ x names of technical support personnel

　◇x names of photographers and videographers

　◇x names of waiters at the ceremony venue

◇Other service personnel of the organizer: xx Name

F. Document preparation and other conference preparations

◇Gifts (divided into two levels, distributed to general guests and distinguished guests)

◇Conference materials and publicity Products and information kits

◇Distribution of travel expenses to journalists

◇XX etiquette lady ribbons

◇XX guest corsages

◇Easy Hang x number of banners and place them around the venue and at the sign-in area

◇x sign-in signs, x reporters, x guests, and x guests

◇x banners, (Hung above the basic door and ribbon-cutting table respectively)

　◇X sign-in books and x markers

　◇Background board design and production

　G among them The tasks that require the cooperation and confirmation of the xxx marketing department are:

1. Gifts and prizes

2. Ribbon-cutting materials (invitations, invitation letters), corporate and product promotional materials, and information bags

3. Journalist travel expenses

4. Guests, general guests and reporter invitations

3. Event process design

Guests before 09:50 The motorcade slowly crossed the flower basket and balloon arch bridge and followed the road signs to the parking lot. Guests will be received and guided to the VIP room (VIP resting area) by xxx staff, where they can take a nap. Drinks and xxx promotional brochures will be placed in the room.

(At the same time, the women’s drum band outside the venue was playing cheerful music to enhance the atmosphere)

Sign-in started at 09:50

During the ribbon-cutting There are two sign-in desks set up at the office, one for reporters and one for guests. Two etiquette ladies will guide the sign-in, and the sign-in is done by handwriting

(The lights in the whole venue are on, and the background music is exciting and cheerful. , the projector plays the XEO image and product display VCD)

2. The second stage of the event:

10:00 cutting

The color ceremony begins

(The whole venue dimmed the lights, stopped playing the xxx promotional video, and the host announced the start of the ceremony)

nHost:

Distinguished guests, ladies and gentlemen, everyone good afternoon! Welcome everyone to participate in the event tailoring ceremony held by XEO Casual Clothing here. After the end, we will have wonderful interactive activities. We hope that people in Fujian will actively participate. During this important moment, all guests are kindly requested to turn off their mobile phones or set them to silent mode. Thank you for your support.

As we all know, Fujian XEO is an emerging enterprise that mainly produces casual clothing for men and women

nModerator: (Introducing guests)

Please allow me to introduce it. Dear guests attending this meeting******

(Headlights chase the light, introduce a guest, and the headlights immediately chase after him)

10:05 Relevant leaders The guests spoke in turn and delivered congratulatory speeches

Leaders cut the ribbon at 10:30

nHost: Thank you to the above guests for their wonderful congratulations. Now, all the guests are invited to pick up the scissors and start cutting the ribbon.

(The entire audience focused on the ribbon-cutting stage, and the music was exciting and joyful to its peak. The hostess stepped onto the stage from one side holding a ribbon-cutting silver plate, and stood on the right side of the guests in turn. The moment the colorful ball fell, thousands of people Ribbons and colorful catkins fall from the sky, and the women's drum band plays neat and powerful snare drums in unison) Note: If it is really necessary to arrange a ribbon-cutting event, there should not be too many people cutting the ribbon (8 people are enough). For the sake of grandeur and to show the level of the ceremony, traditional ribbons should be replaced by ribbons

3. The third stage of the event (also the climax stage):

10:40XEO clothing starts:

① Leisure SHOW: skateboard performance

②"Match couples to win big prizes" activity

xxx clothing products display and sale

xxx clothing: After seeing the future plans of XEO clothing, I believe that all guests will be interested in XEO Clothing has aroused great interest.

Now I invite guests to appreciate the products of xxx clothing.

(The whole venue is dimmed, and the small lights on both sides focus on the product display areas covered by red cloth on both sides of the ceremony. The red cloth slowly falls in the sound of music, revealing the latest exhibits of xx clothing, casual fashion clothing (Both sides of each column) (Background music "Backgammon" is playing), xxx Clothing General Manager xx announced that all the cash from all the clothes sold today and xxx pieces of xxx brand clothes will be donated to Fuzhou Disabled Welfare Institute, and will be donated by xx Disabled Welfare Institute The leaders accepted donations from company leaders on site. At the same time, it was marked: "Dedicate your love to the xx disabled people, the xx movement is in action"

At 12:30, a spectacle of the xxx clothing brand represented by disabled children in Fujian was organized, bringing the event to a climax.