Breaking the news of the sales office marketing "routine" old driver: this is just the tip of the iceberg.

Property buyers generally have two States when buying a house. One is to pay the money decisively by locking the favorite houses, and the other is to pay the money in a daze through the marketing skills of "flickering". Whether it's a new house or a second-hand house, in the whole transaction process, the sales staff will use various marketing techniques to get you to sign the contract and pay the money. As the saying goes, know yourself and know yourself. If buyers want to prevent being fooled, they must first understand how they are fooled. Let's take a look at the tricks commonly used by salespeople.

Collect the house payment and force the order.

Some salespeople will judge the buyer's purchase intention through observation. If they have a strong desire to buy, the salesperson will ask consumers to pay a little money first, which is called "small order" or "house deposit". Generally speaking, the amount is not much, just one or two hundred yuan, and the maximum is 1000 yuan. After paying the money, the salesperson promised not to introduce the house to others. In fact, this is a sales technique called "forced ordering" in the industry. After the buyer pays the money, they will pay psychological attention to the property, and usually they will eventually buy it.

Therefore, everyone must be calm when paying money, and achieve the realm of "not seeing rabbits and not spreading eagles". If you don't have a favorite house, no matter how much money you have, try not to pay.

Stop the first demand

The sales schedule is usually posted at the sales site, which clearly shows which units have been sold and which units have been booked. If consumers fully believe in this timetable, they may be fooled. When a salesperson introduces the real estate situation, consumers often see the best house in the whole community at first sight, but such a house may not appear. When the salesperson asked the sales console in some code words, the staff at the console immediately got the message and informed the consumer that the house had been sold. At the beginning of the project, the price is usually low. At this time, some developers will use "the best house in the community" as bait to attract consumers' attention. Subsequently, in order to sell the house with unsatisfactory location and apartment type, the developer will lie that the good house has been sold out. With the growth of sales, developers will gradually release better houses, and the price in the later stage of sales will inevitably rise, so good houses can also sell at a good price.

In fact, every salesperson has a real sales control table, which must be compared.

Raise the price of hoarding houses

For hot-selling projects, the houses that buyers want to buy are often sold out. In fact, salespeople sometimes hold some houses in their own hands. When consumers have a strong desire to buy, salespeople claim that some people just want to transfer at a higher price, while some consumers are often willing to buy at a higher price in order to buy a satisfactory house. As we all know, this transfer fee has actually been put into the pocket of the salesperson.

Pretend to sacrifice yourself to win confidence.

Some salespeople will take advantage of some risks from time to time, such as deliberately choosing to visit customers in a downpour, so that they can send information to consumers in a wet way; Wearing a skirt to accompany consumers in the weather of MINUS 10 degrees Celsius, the lips are purple with cold ... At this time, consumers are often the most likely to have sympathy.

Beautify loushu

Developers often use light and shadow, retouching and other means to beautify loushu, and some impulsive consumers are easily confused by this and then buy houses. In addition, consumers should not fully believe in the effect of real estate sand table.

Borrow a name and pay an extra fee.

Many real estate projects often claim to hire a well-known foreign real estate company to manage in advertisements, but this may not be the case. In fact, some developers usually only pay the right to use the names of well-known foreign property companies, and then call them property consultants. Under normal circumstances, well-known foreign property companies will only serve high-end real estate with a price of more than tens of thousands of yuan per square meter, while developers who borrow their names will usually set up their own teams to manage community properties.

Disguised substitution of concepts

In order to cater to consumers' tastes, developers often steal the concept of selling houses and use green coverage rate instead of green rate.

The concepts of green coverage rate and green rate in residential areas are not the same. The green coverage rate refers to the ratio of the sum of the vertical projection areas of greening to the land used by the community, such as the shadow of trees and the square bricks that can be planted in the middle of the open-air parking lot. , can be included in the green coverage. The green rate refers to the ratio of the sum of all kinds of green spaces in the community to the land used in the community. Consumers should never be deceived by developers' word games.

Prototype/model room

Every project on sale will have a beautifully decorated model room. People are often attracted by luxurious decoration and spacious and bright rooms when visiting. When the house was actually delivered, it was found that this was not the case. In fact, in order to create an effect, developers usually reduce the size of furniture and the thickness of walls to give buyers a visual illusion. Therefore, it is best to determine the furniture size when visiting the model room, and turn off the lights as much as possible to feel the lighting effect.

In fact, there are many routines in the sales office, and the above are just some common tricks. Everyone should be cautious in choosing a house in the sales office and accumulate more knowledge about buying a house. This way, you can avoid all kinds of routines and choose your favorite house.