What is the significance and value of corporate culture?

Corporate culture is an important component of modern enterprise management systems and a long-term mechanism to promote enterprise development. If an enterprise wants to achieve long-term success, it must cultivate a good corporate culture. Below is the meaning of corporate culture that I have compiled. Welcome to read.

The significance of corporate culture

1. Corporate culture can inspire employees’ sense of mission. No matter what kind of enterprise it is, it has its responsibilities and missions. The sense of corporate mission is the goal and direction of all employees' work, and is the source of motivation for the company's continuous development or advancement.

2. Corporate culture can condense employees’ sense of belonging. The role of corporate culture is to allow a group of people from different places to pursue the same dream through the refinement and dissemination of corporate values.

3. Corporate culture can enhance employees’ sense of responsibility. Enterprises should publicize the importance of employees' sense of responsibility through a large amount of materials and files. Managers should instill a sense of responsibility, crisis awareness and team awareness in all employees, so that everyone can clearly understand that the enterprise is a company where all employees belong to the same company.

4. Corporate culture can give employees a sense of honor. Everyone must make more contributions, achieve more results, and pursue a greater sense of honor in their own jobs and fields.

5. Corporate culture can achieve employees’ sense of accomplishment. The prosperity of an enterprise is related to the survival of every employee of the company. When the enterprise prospers, employees will be proud and will be more active and enterprising. The higher the glory, the greater and more obvious the sense of accomplishment.

The significance and value of corporate culture

The reason why corporate culture has received more and more attention from more companies in recent years is mainly because excellent corporate culture does play a decisive role in the development of the company. Therefore, the construction of corporate culture has also become an important link in corporate operations. So what is corporate culture, and how do we know and understand corporate culture?

There are many definitions of corporate culture. It can be said that benevolent people have different opinions and wise people have different opinions. But the author agrees with this point of view: Corporate culture refers to the sum of community consciousness, values, professional ethics, behavioral norms and standards formed through work practice under certain conditions and followed by all members.

Many business owners think that corporate culture is very useful and can improve the company's execution and competitiveness, so they hire a planner or the boss to organize some so-called corporate culture, which is actually just a few slogans and slogans. Just tell employees that this is our corporate culture. Corporate culture is not set and planned by corporate leaders and planners. Corporate culture is a unique culture formed by a company in its own development process with values ??as its core. It is a way to unite people's hearts to realize employees' self-worth and improve themselves. The intangible force of corporate competitiveness. The main content of corporate culture includes the company's values, corporate spirit, business purpose, morals, and the moral code of conduct that corporate employees must abide by. It is a systematic management project, not a slogan, a slogan, or anyone. Anyone who wants to join can join. She must have a process of practice and recognition. A successful corporate culture has a certain gravitational effect externally and a certain degree of cohesion internally. Generally speaking, an excellent corporate culture should have the following six characteristics:

1. Values ??that can be widely recognized by employees .

Employees agree that corporate culture is the real culture. In actual business management work, many business owners or persons in charge require employees to implement things that they do not agree with. For example, the author once worked for a food company in Hebei. The boss kept talking about democratic decision-making, seeking truth from facts, and asking employees to To be honest, the fact is that the boss was already arbitrary before democratic decision-making, and democracy was just a formality. Therefore, when the boss did not speak up, it was democratic decision-making, even if he had to make decisions on big things, otherwise he would not be able to do anything big or small. Do you think this idea of ??the boss can be recognized? The answer is yes. The final recognition is when the employees have learned to say one thing and do another work behavior in front of the boss.

2. Successful practice and verification under the guidance of values.

The values ??of one company are as follows: being a real person and doing things conscientiously. But when this company and its employees work together, it completely changes. Companies often fail to pay wages on time and fail to fulfill their promises to employees, so the boss deceives the employees, and the employees deceive the boss and customers. Their approach is completely different from their "being a real person and doing things seriously".

3. Give employees a sense of mission and create positive factors for the company.

Excellent corporate culture can not only give employees a sense of mission and responsibility, but also motivate employees to work actively and make employees full of longing for the future. On the contrary, it can make employees passive, pessimistic, and even commit suicide. The recent incidents of people jumping off buildings at Foxconn prove this point. There are three main reasons why employees at Foxconn quit: first, low personal emotional intelligence in the workplace; second, high pressure from social competition; third, problems with corporate management. This is the most direct and main reason, which means that Foxconn’s corporate culture is not well established. in place. This has led to some employees developing negative world-weary psychology and behaviors.

4. Simple, clear, and convincing;

The core proposition of corporate culture must be concise and clear. We can look at famous corporate cultures at home and abroad, and they can all be simplified into one sentence or One word, such as Haier's culture of integrity - sincerity forever, Philip's enterprising culture - we have been working hard. These communications are simple, easy to understand, and convincing. Speaking of this, the author reminds me of a planning consulting company that submitted a corporate culture plan to a company. The concept of "better and more advanced" seems very simple, but when tested, many employees did not understand what it meant, so the company The core proposition of culture should not only be concise and easy to understand, but also be convincing to employees.

5. It can enable enterprises to generate unreplicable competitiveness.

I remember what American management scientists said: At different stages of enterprise development, corporate culture reshaping is the driving force that drives enterprises forward, and corporate culture is the core competitiveness. If corporate culture is the core competitiveness of an enterprise, then corporate culture construction is a key factor in the core competitiveness of an enterprise. In fact, corporate culture has transcended the scope of management and is essentially a competitive culture that cannot be replicated. The competition among modern enterprises, in the final analysis, is the competition of corporate culture, or the competition of brand culture. Excellent corporate culture is the most powerful competitive weapon of an enterprise, and it cannot be copied.

6. It can make employees have deep feelings for the company.

Corporate culture can not only improve employees' sense of ownership and noble sentiments, but also enable employees to develop deep feelings for the company. No matter where they go, employees are always nostalgic for the company's plants and trees. They always feel a sense of intimacy when they hear or see company representatives, logos, advertisements, products, etc.

Excellent corporate culture can create a good corporate environment, improve the cultural literacy and moral standards of employees, form cohesion, centripetal force and binding force internally, and form indispensable spiritual strength and moral norms for the development of the enterprise. , can play a positive role in enterprises, rationally allocate enterprise resources, thereby improving the competitiveness of enterprises. Specifically, the role of corporate culture is mainly reflected in the following five aspects:

1. Corporate culture has a cohesive role

Corporate culture can tightly unite employees and form a The strong centripetal force enables employees to work in unison and work hard to achieve goals. In fact, the basis for the cohesion of corporate employees is the clear goals of the company. The cohesion of corporate culture comes from the correct choice of the company's fundamental goals. If the enterprise's goals are in line with both the interests of the enterprise and the personal interests of the vast majority of employees, that is, a win-win goal for both the collective and the individual, then it means that the interest basis for the cohesion of the enterprise is in place. Otherwise, no matter which strategy is adopted, the formation of corporate cohesion can only be an illusion.

2. The gravitational effect of corporate culture

Excellent corporate culture not only has a strong gravitational effect on employees, but also on partners such as customers, suppliers, consumers and the general public. Great attraction; excellent corporate culture plays a big role in stabilizing and attracting talents. The same is true for partners. If the conditions are the same, no one is unwilling to work for a better company; and no customer is unwilling to cooperate with a better company. This is the gravitational effect of corporate culture.

3. Corporate culture has a guiding role

Corporate culture is like an invisible baton, allowing employees to consciously do things according to corporate requirements. This is the guiding role of corporate culture.

Corporate core values ??and corporate spirit play an invisible guiding role, providing directions and methods for the company and employees, allowing employees to follow them voluntarily, thus unifying the wishes and vision of the company and individuals, and promoting the development and growth of the company.

4. Corporate culture has a motivating effect

Excellent corporate culture invisibly motivates and inspires employees. A good working atmosphere will naturally allow employees to enjoy their work. If you work in a company where there are mutual disputes and intrigues, employees will naturally not be able to enjoy harmony and happiness, but will have a negative mentality. The cultural atmosphere and value orientation formed by corporate culture is a kind of spiritual stimulation, which can mobilize and stimulate the enthusiasm, initiative and creativity of employees, induce people's potential wisdom, enable the comprehensive development of employees' abilities, and enhance the overall execution of the enterprise force.

5. Corporate culture has a binding effect

Corporate culture itself has a normative effect. Corporate cultural norms include moral norms, behavioral norms and first-class norms. When the corporate culture reaches a certain level, this norm becomes an invisible binding force. It allows employees to understand what they should not and cannot do in their behavior, which is the result of the "soft" restraint function played by corporate culture. Through these soft constraints, employees' consciousness, enthusiasm, initiative and self-discipline can be improved, so that employees can clarify the meaning and working methods of their work, thus improving their sense of responsibility and mission.

In short, the role of corporate culture is obvious. The key lies in how to create an excellent corporate culture so that the company can generate strong competitiveness and remain invincible.

Basic terms of corporate culture

Uniqueness

Corporate culture has distinct personality and characteristics and is relatively independent. Each enterprise has its own unique characteristics. Cultural accumulation is determined by the company's production and operation management characteristics, company tradition, company goals, company employee quality, and internal and external environments.

Inheritance

Enterprises arise, survive and develop under certain time and space conditions, and corporate culture is a product of history. The inheritance of corporate culture is reflected in three aspects: First, inheriting the essence of excellent national culture. The second is to inherit the cultural tradition of the enterprise. The third is to inherit foreign corporate culture practices and research results.

Integration

The compatibility of corporate culture is reflected in its coordination and adaptability with the corporate environment. Corporate culture reflects the spirit of the times, and it must be integrated with the economic, political, cultural and community environment of the company.

Human nature

Corporate culture is a people-oriented culture. The most essential content is to emphasize the core role of human ideals, morals, values, and behavioral norms in corporate management. It emphasizes the need to understand, respect and care for people in business management. Focus on all-round development, inspire people with vision, unite people with spirit, motivate people with mechanism, and cultivate people with environment.

Integrity

Corporate culture is an organic and unified whole. The development of people and the development of the enterprise are inseparable. It guides employees to integrate their personal goals into the overall goals of the enterprise and pursue The overall advantages of the enterprise and the realization of the overall will.

Innovation

Innovation is not only the call of the times, but also the inherent requirement of corporate culture itself. Excellent corporate culture often innovates through inheritance, reforms and develops with changes in the corporate environment and domestic and foreign markets, guiding everyone to pursue excellence, effectiveness, and innovation.