Activities of Valentine's Day in China

In order to ensure the smooth implementation of activities, we need to make an activity plan in advance, which is the detailed rules, steps and arrangements for implementing specific actions for an activity. Then the question is coming, how should the activity plan be written? The following is the activity plan of 202 1 Tanabata for you (5 selected articles), for your reference, hoping to help friends in need.

Planning of Valentine's Day on Qixi 1 Valentine's Day on Qixi has been accepted and respected by more and more young people, so hotels can't miss such a good opportunity, so many hotels want to plan this Valentine's Day on Qixi. Planning the Valentine's Day activities in the hotel on Tanabata should be sensational and romantic to the extreme.

First, 20xx Valentine's Day theme:

Romantic Valentine's Day, Singles Day. Let single men and women no longer feel lonely on Valentine's Day, and give them a chance to try to find fate.

Second, 20xx Tanabata Valentine's Day target market positioning:

The high-paying class and senior white-collar workers who are still single are further promoted to the social middle class.

Third, 20xx Tanabata Valentine's Day slogan:

Today is Tanabata Valentine's Day. Say goodbye to bachelors.

Fourth, 20xx Tanabata Valentine's Day. Specific activities:

20xx August 2nd (Chinese Valentine's Day):

1. The participant checked into the hotel in the morning and brought a single ring made exclusively by the hotel, which represented his participation in this activity and also sent a signal of single looking for love.

2. Have a barbecue party indoors at noon. Participants introduce themselves and get familiar with each other. At this time, the girls choose their favorite objects one by one to complete the first speed dating between men and women.

3, separate activities until dinner, couples can get to know each other freely. Entertainment places can be hotel cafes, entertainment centers or cinemas.

There will be a night masquerade party and a buffet in the hotel. Participants are dressed neatly and wear a ring to enter the venue. Talented people can take this opportunity to show on stage, or they can pay attention to it silently and find their partners. At the same time, it is also a good opportunity for successful speed dating men and women to deepen their understanding.

5. In the middle of the night, fly a sky lantern (Kongming Lantern) in the shape of love into the sky, put your hands together, make a wish, and the hotel will cooperate to light fireworks. The perfect day ended smoothly.

20xx August 2:

1, entertainment activities continue in the morning. There are two competitions: "King of karaoke" and "Running with your girlfriend on your back". Winners can get a free one-night room provided by the hotel, and the room standard is chosen by the winners themselves.

2. Lunch is a simple buffet, which allows participants to continue to light their love fire in a relaxed atmosphere.

3. After lunch, boys choose girls to finish the second speed race for men and women.

The pottery teacher teaches couples to make handmade pottery as a Valentine's Day gift.

Before dinner, it was finally a big confession of love.

6. If the pairing is successful, you can stay and enjoy the Valentine's Day dinner provided by the hotel! After that, you can make a wish on the wishing tree, lock their love on the stone wall of the "Tianya Haijiao" and take photos as a souvenir. Love is long-lasting. Unsuccessful people can check out and leave by themselves.

Five, 20xx Tanabata Valentine's Day marketing strategy:

1, product characteristic strategy: to meet the personalized and diversified needs of single young people looking for partners. Wearing a single ring made exclusively by the hotel shows that you are still single and eager for love and a happy life. Lover lock is a long-term relationship between couples who have witnessed successful pairing, so they are destined to become attached after all.

2. Sales channels:

(1) Direct sales: register directly at the hotel site.

(2) Indirect sales: registration of travel agencies, tourism distribution centers and other institutions.

3. Price strategy:

⑴ Price of new products: During the introduction period, the high-priced write-off strategy will make participants feel superior, and at the same time, it will also make single aristocrats with high salaries and high status interested in it, so that they can feel the joy of finding friends, and at the same time, they will not feel that this kind of "blind date" activity will lower their status. And the hotel will make a lot of money in the short term. When the product gradually enters the mature stage, the price can be appropriately reduced and the market share can be expanded as much as possible. It can also be divided into different qualities and different prices according to the social class of the participants to meet the needs of different groups of people.

⑵ Keep in mind the price: the main market group between the introduction period of new products is the high-paying class, and it is suggested that the prestige pricing strategy be adopted in the pricing of the whole event. It not only improves the value of new products, but also supports the status of participants and gives people spiritual satisfaction.

(3) After the mature period, the discounted price strategy can be adopted: for example, a single doctor in a hospital can register together, and the number can be discounted.

4. Advertising promotion strategy: leaflets, housing promotion (tenants apply first), newspapers and magazines, the first pair of successful100th peers, etc., as product spokespersons.

5. Network marketing: Hotel official website cooperates with Valentine's Day related websites.

China Valentine's Day Program 2 I. Theme of the event

Love each other and love Tanabata best.

Second, the activity time

August10-August 20th

Third, the planning theme

1, Tanabata should be different from Valentine's Day, from' communication caliber to activity organization', based on the feelings between husband and wife.

2. The whole planning theme revolves around "emotion, love and family" to realize the integration of activities and marketing activities.

Four. Activity content

1, Love each other, Love Tanabata the most-"Me and My Love" large-scale solicitation activity (August10-August 17)

Remember your first photo? Do you remember the promise you made in front of your relatives and friends? The large-scale solicitation activity of Xx "My Love and I" kicked off. From now on, collect the earliest wedding photos and the earliest wedding promises. After the event, the wedding time will be arranged according to the photo shooting date.

The earliest wedding photos were 5, and the owner of each photo rewarded 200 yuan with a beautiful gift worth xx;

The earliest marriage promises were five, and the owner of each promise rewarded 200 yuan with exquisite gifts.

The photos (which will be made into an exhibition frame after collection, and the original photos will be returned to me) promise to be signed by hand, made into an exhibition frame and displayed at the event site of Zhongxing Square.

2, care for each other, love Tanabata-XX Pedestrian Street is 77% off the current price limit. (August1August-20, limited time discount, announced live)

Pedestrian street is responsible for negotiation and implementation.

3, care about each other, love the Tanabata -XX large-scale cultural performances, wonderful live activities.

August 17- 19, xx Liuhe Square Wedding Show;

August 17- 19, wedding dress show in xx Zhongxing Square;

August 12, August 19, xx Zhongxing Square-Century Taihua Culture Year series activities;

4, care for each other, love Tanabata-Wanzhi Crane is sincere.

Xx Xintiandi Pedestrian Street welcomes 10,000 paper cranes to Qixi Festival. In the early stage, xx employees can fold by themselves, and the materials used will be reimbursed by the company. On Tanabata Day, paper cranes can be prepared on the spot, and customers can fold the paper cranes themselves under the guidance of the staff to express their prayers for love and happy life, and finally hang them on the pedestrian street-Zhongxing Square.

On the afternoon of August 7th, a notice was issued, requiring employees in the pedestrian street to fold paper cranes first.

5. Care for each other and love Tanabata-XX Tanabata Bridge Club!

Objective: To make use of China traditional festival "Qixi" to hold a "Queqiao Club" with social welfare, so as to attract more customers to enter and understand xx.

Time: August 10 to August 26th.

Partner: Weifang Radio Station

Theme of activity: Meet you and me, predestined relationship in Taihua-XX Qixi Queqiao Club.

Media Profile: Weifang Radio Station has four professional frequencies, namely news, economic life, traffic music and health and entertainment. At present, 10 kW medium wave and 5 kW FM double coverage transmission are adopted. Now, in addition to twelve counties and cities in Weifang, it can also be clearly listened to in some surrounding areas such as Qingdao, Rizhao, Zibo, Binzhou and Dongying, and the direct audience exceeds100000. Star Bridge, the main program of news frequency, is an old-fashioned program that has been running for nearly ten years. Now we cooperate with fifteen regular matchmaking agencies, each with thousands of single members, and the program "Star Bridge" has tens of thousands of special audiences.

Plan content:

Form:

The registration of blind date personnel is a form, and the blind date registration form is filled in;

The staff will fill in the registration form, register it on the blind date registration card and post it on the spot;

Active phase:

The first stage: the registration period is from August 10 to August 26th.

Interested parties can register at xx General Service Desk, Century Taihua Plaza General Service Desk and Sino Supermarket Service Desk;

The second stage: the blind date stage

On September 2, xx held a large-scale villagers' meeting, and the company personnel made a list of applicants.

6, care for each other, love Tanabata-what to send to my lover!

From August 17 to August 20th, I bought RMB 100 in xx and gave a special discount card to Lan Zhi Huafu, a famous flower shop in Weifang. * * * 65,438+0,000 yuan, you can enjoy the special planning service of delivering flowers to your home for free.

7. Love each other, Love Tanabata-Couple Love Competition (19: 00 in the evening of August 18)

Husband and wife love contest, Qixi party, held in Zhongxing Square: released in advance through the media, invited 10 couples to participate in the husband and wife love contest, which is more tacit, talented and skilled.

Tanabata activity plan 3 Tanabata Valentine's Day is coming. In order to improve hotel management level and establish hotel brand awareness, our department plans to carry out the following activities according to the actual situation of the market and hotels:

First, the activity time:

August 6(th)

Second, the activity name:

"Love is Tanabata, meeting the stars"

III. Contents of activities

3. 1) "The better the night, the lonelier the Tanabata" is a large intimate dating party with perfect talent and beautiful face.

The hotel's 500-square south square is carefully decorated with various leisure tables and chairs. The square plays soothing romantic background music. Guests staying in the hotel can enter for free with their room cards, and other customers can enter with their admission tickets. There are beverage shops, snack bars and 7-up stores on site. All the guests who come here have the opportunity to draw a Qixi surprise prize, which is worth 5000 yuan. In addition, all men and women who have successfully dated will be given a beautiful gift as a souvenir.

3.2) Guest Room:

On the day of the event, the special room for Tanabata was specially launched, and the superior big bed room in Building/kloc-0 was 428 yuan/room. The next day, two people had a breakfast buffet, and they were presented with a fine rose, a bottle of fine red wine, a fine lollipop and two tickets for the performance.

3.3) Catering:

Galaxy restaurant launched

277 yuan Valentine's Day package (including two-person package, a glass of red wine and a rose)

577 yuan Valentine's Day package (including two-person package, a bottle of premium red wine, a bunch of roses and a box of chocolates)

777 yuan Valentine's Day package (including premium package for two, one bottle of imported high-grade red wine, one bouquet of roses and two tickets for Dahexiu Store)

Gong Yue restaurant

On the day of the activity, you will receive a rose when you spend 77 yuan in Gong Yue restaurant.

Fourth, the implementation details

3. 1) Please contact the purchasing department to buy gifts (such as roses, chocolates, red wine, etc.). ) required for activities.

3.2) Please ask the Food and Beverage Department to list different packages and decorate the dining table appropriately. Please ask the person in charge of the snack city and Jiuqu restaurant in the food and beverage department to collect relevant items according to the activities and cooperate with them.

3.3) Please ask the Finance Department to inform all catering cashiers and make discounts.

3.4) Please ask the Front Office Department to actively promote the Tanabata special room to individual customers and introduce relevant contents; Please ask the housekeeping department to collect relevant gifts to cooperate with the activities.

3.5) The planning department designs and produces tickets (lottery tickets) for the party, 1 seat, 2 lobby posters and related publicity.

3.6) Please ask the banquet department to arrange the banquet venue in advance, and cooperate with the planning department and the engineering department to arrange the venue.

Verb (abbreviation of verb) promotion and publicity

Posters and leaflets in the hotel

Hotel official website and friendly connection website

Floating advertisement in Shangdu Information Port (one month)

Dahe Daily Quarterly Color Edition +600 Words Soft Text

Fashion magazines are hard, wide and soft.

Street light box film

Target customer SMS

Cost budget of intransitive verbs

Rose 2 yuan /500 PCs 1000 Yuan.

20 boxes of chocolate 50 yuan 1000 yuan.

Lollipop 50 yuan 10 500 yuan.

Red wine 150 yuan 10 sticks 1500 yuan (sponsored by wine merchants)

High-end red wine 300 yuan 10 3000 yuan (sponsored by red wine merchants)

Exquisite gift 200 yuan 200 yuan 40,000 yuan (sponsored by the enterprise)

Banner/Poster 80 yuan

SMS promotion is 0.04 yuan/60,480 articles and 2,400 yuan.

Ticket sponsorship for Dahe Xiudian performance (/kloc-less than 0/00 tickets, non-replaceable)

Jewelry sponsorship

Small gift hotel inventory gift

Dahe Daily, Shangdu Information Port and Fashion Magazine are about 68,000 (full replacement)

Total: 2,500 yuan (excluding replacement)

China Valentine's Day Program 4 I. Overall Conception

Tanabata is a traditional Valentine's Day in China. As China people cherish China's traditional culture and folk festivals more and more, merchants publicize and speculate in a big way every year, and Valentine's Day on Qixi has become one of the necessary festivals for couples. This promotion plan mainly puts forward two large-scale promotion activities closely related to the theme of "Chinese Valentine's Day" to cooperate with the promotion activities of various businesses and venues in the store and create a strong Valentine's Day consumption atmosphere.

In addition, as gold jewelry is one of the main commodities of Valentine's Day, it is suggested that the annual "Autumn Diamond Festival" for the wedding market in shopping malls should start on Tanabata to promote the festival and make a good start for the Diamond Festival with the help of the huge business opportunities of Valentine's Day.

Two. Activity time: August1June-August 19.

Third, the layout of the store.

In line with the theme of Chinese Valentine's Day, it is suggested to set up a magpie bridge in the enjoyment space of shopping malls. According to the legend that cowherd and weaver girl can be heard under the grape tree, the main entrance pillar is decorated with green plastic vines, creating a rich atmosphere of traditional Valentine's Day in China.

Fourth, activity planning.

(1) diamond decoration part

1, subject

A century-old shop, a century-old harmony-Diamond Festival

[Theme Interpretation] The theme of this activity is "A century-old shop; "Centennial Harmony", focusing on the wedding market, with clear positioning, highlighting the most competitive brand reputation advantages of shopping malls and gold jewelry stores, and attracting target consumers with integrity and desire.

2. Activity planning

The Diamond Festival lasted for more than a month from August to the "Eleventh" Golden Week. For such a long time, the promotion activities should be hierarchical and phased. The promotion period of Tanabata is the warm-up period of the Diamond Festival, which attracts consumers' attention to the Diamond Festival and promotes the following consumption.

The Diamond Festival begins romantically, and you can choose from seven dazzling gifts.

During the activity, the total amount of diamond ornaments purchased is over 3,000 yuan, that is, choose one of the seven discounts.

77 yuan vouchers for bedding, 77 yuan vouchers for suits and 77 yuan vouchers for shoes.

10% discount card for women's 77 yuan deduction coupon clothing accessories, 60% discount card for Hanfu and 20% discount card for wedding photography.

Step 3 show creativity

Every jewelry brand has launched several special models for Valentine's Day, which can be expensive or specially imagined for Valentine's Day. They are displayed with the creative collocation of dried flowers, and covered with transparent glass cover, highlighting the classic models from many jewelry styles that make consumers picky, forming a romantic and aesthetic effect under the collocation of flowers, and forming an irresistible temptation to consumers. Women are often compared to flowers. The collocation of flowers and jewelry is a metaphor for the harmonious relationship between women and jewelry. Unique display mode, with appropriate lighting and background, will certainly attract consumers' attention and produce excellent promotion effect.

(2) Full-court activities

1, full-court theme activities

(1) activity theme

Romantic Tanabata, lucky 77- value 100 yuan or more, 77 romantic gifts come first served.

(2) Activity planning

In-store merchants provide 77 items as gifts. On Saturday and Sunday, set up an activity area in the * * * Enjoy Space, and make a large kt version with the names and pictures of 77 items on it. Traditionally, all items are divided into department stores, clothing and gold appliances. During the activity, consumers can only participate in the activity if their accumulated consumption exceeds a certain amount. Choose one of the 77 items, and the one who meets the conditions first is preferred.

(3) prizes

Each merchant in the store provides a gift in kind of not less than 100 yuan. If the commodity price is generally high, you can change it into a voucher of 100 yuan. Consumers draw prizes on the spot and receive prizes on the spot.

(4) Prepare publicity materials

① Imagination and production of KT version.

(2) The activity rules explain the water label.

(4) Tables and chairs required for the activity venue.

2. Other promotional activities

(1) Buy a Valentine's Day gift and send a crosstalk couple package-during the event, 770 yuan will buy a Valentine's Day gift and send a crosstalk couple package as soon as he arrives.

(2) Romantic Magpie Bridge, Love Passing-During the activity, you can enjoy free ems express in 770 yuan by purchasing the designated Valentine's Day gift ticket, so as to pass on romantic affection for lovers separated from each other.

Qixi activity plan 5 I. Promotion purpose

Through the theme of "Romantic Tanabata Night", we can firmly grasp the psychology of "having a lover", carry out commodity promotion and publicity activities, attract passengers, improve visibility and achieve the purpose of sales. Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.

Second, the promotion time

20xx August X to August xx.

Third, publicize the agenda.

20xx August X to August xx.

Fourth, the promotion theme

1. Xiu En 'ai, the price reduction is reasonable.

2. Prepare enough gifts for love to announce the world.

Verb (abbreviation of verb) commodity promotion

"Qixi Valentine's Day" is a special festival for lovers to give gifts to each other. Therefore, the theme of commodity promotion should be "sentimental gifts", including ornaments, gifts, tokens of love, flowers, boutique series and so on.

Each store should do a good job in the creative display of goods, highlight key displays, and ensure the highest sales of holiday goods.

1, special price of goods

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.

2. Theme Exhibition: August X-August xx

Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.

Requirements:

A, Valentine's Day theme display, focusing on exquisite ornaments in the store.

B, each shop must pack at least 1 1 set of "jewelry" for theme display.

Six, "deep headdress bouquet"

1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with an eye-catching art pen. Customers who buy jewelry above 80 yuan will be given a flower.

2. Make a price list of "affectionate headdress bouquet"

Prepare packing boxes and wrapping paper in advance, and do a good job of packaging.

3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.

Seven. Activity promotion:

1 lover balloon collision

Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).

Cost 0. 155 yuan/set.

Step 2 give away your membership card

Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: August 8-13)

Pay attention to the registration of membership card information.

Eight. publicize

In order to strengthen the influence of the event, we should do a good job in publicity and attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Examples: evening paper, TV subtitles, DM delivery, etc.

1, advertising slogan

Xxx jewelry with color jump

Bright colors, exquisite workmanship and designs from Korea. Will such ornaments go up again during Valentine's Day? Look at these noble, lovely and beautiful ornaments!

Unusual Valentine's Day

What is the difference? What gift can make a beautiful woman smile? This is a money-saving and decent gift. Please look at the baby ornaments recommended by HAFACE. ...

Nine, store layout

1, prepare enough gifts to make a love announcement.

A. Handwritten posters with artistic pens at the entrance of the store (including specific contents of preferential strategies);

B. a colorful flag: the content is "show love!" The price reduction storm of reasonable price reduction ";

C. purchase or lease heart-shaped balloons for storefront decoration;

2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.

3. It should be specially mentioned here that the service quality must be effectively improved.

X. joint operation

Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.

Buy xxx yuan of flowers and give xxx a piece of jewelry or a membership card;

Buy xxx yuan jewelry in xxx and give flowers or discount cards provided by xxx flower shop.

China Valentine's Day Activity Planning 4

Someone said, "The happiest thing in my life is that no matter how many beautiful women (handsome guys) there are, TA's eyes will always be on me." There is always a lot to say about love, but the moment I saw you, I didn't know where to start. Just like the moment I first met you, I have been deeply involved ever since. ...

Tanabata is approaching, xx wedding dress will create the perfect moment for you!

Love Tanabata, love life!

You deserve the best of me!

Great program, walking on thin ice. Love TA is actually very simple.

The first step: the attention of love

From now on, the official Weibo: xx wedding photography will send out an activity Weibo in the Weibo every day. As long as you pay attention to xx wedding photography and reply to reprint this article on the same day, Weibo customers will have the opportunity to get a hug bear from xXx yarn photography 188 yuan.

(Note: I will choose the 8th, 28th, 48th, 68th and so on among the customers forwarded to Weibo on the same day. We will send a gift to every 20 customers, and each Weibo account can only receive a gift once. )

Step 2: Call for love.

If you love TA, say it out loud. From now on, netizens who pay attention to the official Weibo: xx wedding photography will reprint Weibo of the xx wedding Qixi event, and at the same time @ Your loved ones can use this article to get a love gift from Weibo: a Swarovski necklace.

Step 3: Love is simple.

Love is simple, but it doesn't need much. In the Qixi xx wedding photography, I also give you a simple love! Just report to the online customer service, and the exclusive 2999 yuan premium package for Tanabata Love will be opened on the same day! Love will last forever!

Step 4: Be grateful for love.

From now on, all the netizens who pay attention to the official Weibo: xx wedding photography can enjoy a set of summer passion photos worth 888 yuan as long as they find the customer service report of xx wedding photography network department and recommend their friends to place an order in xx wedding photography successfully.

Step 5: Love is the most beautiful.

Customers who participate in this activity can enjoy the right to shoot the latest international brand wedding dress once by placing an order as long as they report it to online customer service!