Theme scheme of May Day home improvement activities

Theme plan of May Day home improvement activities (7 selected articles)

In order to ensure the safe and smooth progress of the activities, it is usually necessary to prepare an activity plan in advance, which is a written plan arranged from the aspects of the purpose, requirements, methods and progress of the activities. How to write an activity plan can play its role better? The following is the theme scheme (7 selected articles) of May Day home improvement activities that I have compiled for you, for reference only. Let's take a look.

theme scheme 1 of May Day home improvement activities

There is still more than one week before May Day, and the decoration market in Changsha is already full of smoke. In the past weekend, Changsha Decoration Company, represented by Yimi Decoration, Longting Decoration and Tianjian Decoration, launched a large-scale promotion campaign with its own selling points, and launched the "May Day Defence War" in 2xx years ahead of schedule. The advance of sales promotion, the increase in frequency and the increase in intensity also quietly imply that the competition in Changsha's home improvement market will be even more fierce this May 1st. For this reason, the reporter chose a representative company-Changsha one-meter decoration promotion activities to make a specific understanding.

Five preferential measures for one meter decoration, with an unprecedented profit of 6, yuan.

a heavy gift: pay a deposit of 2,1 yuan to 3, yuan for the project, and directly benefit 1 yuan.

double gift: the plate was upgraded from Fuxiang E1 grade to Jinfuxiang E grade, with a value of 21 yuan.

triple gift: the wall paint was upgraded from China resources huituyi to China resources golden five-in-one, worth 15 yuan.

four gifts: when the project cost is over 5, yuan, it will be delivered to the switch socket of the whole house, with Sima Simon brand, worth 1 yuan.

Five gifts: a gift to housekeeping after the completion of the project, which is worth 5 yuan.

Ten Guarantees for One-meter Decoration

1. After paying the deposit, the price will be guaranteed for the whole year (2xx years), and the price will never increase because of the increase in materials and labor prices.

2. Free room measurement, free floor plan, free budget and free construction drawing, and no additional design fee will be charged.

3, accurate budget, under the premise of not changing the construction technology and construction projects, the settlement project payment is guaranteed to float within 5% of the budget price, and there is no worry about budget overrun.

4. The project is not subcontracted, the decoration workers are uniformly deployed by the company, and the project is managed by the project manager system. Subcontracting or subcontracting is strictly prohibited, so as to make the project "consistent with construction and design", "consistent with quality and standards" and "consistent with the overall effect of customers".

5. The materials are purchased by the company in a centralized way and distributed in a unified way, and counterfeit and shoddy materials are strictly put an end to. All materials or commodities purchased by the company are in line with national environmental protection standards, and there is no worry about environmental protection hidden dangers.

6. Pay by stages, and the project payment will be paid in four steps. Pay according to the progress, so that the owner can lead the company by the nose and rest assured to decorate-there is no worry of "getting on the boat by mistake".

7. Carry out the construction in strict accordance with the construction plan signed with the owner to ensure that the construction is consistent with the design and the overall effect is consistent with the customer's wishes.

8. Construction shall be carried out in strict accordance with the Code for Construction of Interior Decoration of Hunan Decoration Association, and acceptance shall be carried out in accordance with the Acceptance Standard for Interior Decoration of Hunan Decoration Association. Let the quality conform to the standard.

9. The water and electricity are guaranteed for five years, and the remaining two years are guaranteed for life. There is no worry about after-sales service.

1. customers who pay the deposit during the activity enjoy the attention of the general manager, who directly pays attention to the progress and construction quality, and visits the construction site at least once a week.

judging from the five preferential activities and ten promises of the one-meter decoration, the market competition will be even fiercer this May Day. Judging the situation in the second half of the year, regardless of optimism and pessimism, most of the industry believe that there will still be variables in the home market affected by policies. Theme scheme of May Day home improvement activities 2

Promotion theme: one-day tour of home improvement theme

Promotion type: holding activities

Promotion and publicity scheme:

1) 1/2 or 1/4 edition advertising in local newspapers

2) Promotion of business personnel in key communities, You can print a batch of leaflets

3) Arrange telemarketers to call the telephone list of customers or communities consulted in the early stage 4) Posters in the company

5) Poster promotion on the construction site (printing dozens of posters)

Promotion preferential scheme:

1)xx brand floor tiles are purchased at a discount of 6%.

2) buy xx brand kitchen and xx brand bathroom at a discount of 3%.

3) buy xx brand furniture at a discount of 3%.

4) The decoration group purchase will start at a 15% discount, and it will be reduced by 5 points for every 1 additional households, until it is reduced to a 3% discount and zero profit decoration.

5) Send home purchasing vouchers for 5 yuan main materials as soon as you come. On the basis of the biggest discount for group purchase, our home improvement company will let you save 5 yuan.

6) This activity is only registered at the site, and no deposit is charged. After registration, customers only need to come to our company to sign the design agreement before the deadline of our activity, which will take effect. It is a truly risk-free and perfect home improvement trip.

On-site activities:

1) One-day shuttle bus for home improvement starts at 9: a.m. on May 1st. In the morning, we will visit floors, tiles, cabinets and bathroom materials, in the afternoon, we will visit furniture and household products, and after 3: p.m., we will visit three sets of construction sites and three sets of model rooms. Finally, we will hold on-site lottery and give gifts at the home improvement company's site, large model rooms or a hotel.

2) There are exquisite gifts and group purchase promotions at each stop.

3) lunch and drinks are provided by our company throughout the whole process, and finally every customer is delivered to the door by our company. There is no shopping customer in the whole process, and there are exquisite gifts without spending a penny.

Promotion preparation:

Cooperation negotiation of main material suppliers.

contact the chartered car and dining arrangements for the one-day tour of Jiezhuang.

prepare the construction site and model house.

interpretation and scheme of residential units.

Scheme evaluation:

This scheme is to gather some owners to promote customers' all-round understanding of home improvement products in the form of home improvement tour. Through this home improvement tour, the owners can feel the hardship of purchasing the main materials and taking care of the decoration, resulting in on-site orders and afterwards orders. Only signing up for this activity without receiving a deposit can greatly resolve the owners' worries.

explanation of the activity:

1) The shuttle bus leaves at the designated place at 9: am, and at the same time, the whole tour guide is sent to each customer (that is, the detailed rules and preferential instructions for one-day home improvement tour).

2) every five customers shall be provided with a home improvement tour guide (which can be a designer).

3) Each stop is a small meeting place, and the merchants participating in the home improvement tour are required to make arrangements for poster promotion and service personnel.

4) each stop lasts for 4 minutes, and you can eat at the designated restaurant at noon (fast food is enough).

5) The construction site and the model room should be arranged, the site should be cleaned up, posters should be hung up, and extra shoes and gloves should be provided for each customer to visit the model room. It is best to concentrate the model room in the same community or visit it in separate cars, so as to avoid crowding the model room caused by too many customers at one time.

6) the last stop is to register first (referring to group purchase registration) and then send group purchase coupons and gifts.

7) The gifts presented at the site should be a series, including handbags, brochures and gift bags, with the value of 1-15 yuan.

Activity analysis:

The total investment of this activity is about 3,-8, yuan, except for advertising. The main expenses include car charter, fast food, gifts and venue fees (referring to the last hotel activity). If 5 households can be organized to visit, the cost will be about 5, yuan. Plus advertising (1/4 edition for one issue, costing 6, yuan) and brochure expenses, the total investment is about 1,219-15, yuan. If we can promote more than 2 group purchases, even if this activity is a complete success! Theme scheme of May Day home improvement activities 3

I. Purpose of the activities

Explain the current market situation and purpose of the activities. What is the current market situation? What is the purpose of this activity? It is to improve performance. It is to crack down on competitors. Or enhance brand awareness and reputation. Only when the purpose is clear can the activity be targeted.

second, the target audience

is the activity aimed at everyone in the target market or a specific group? What is the scope of activity control? Who are the main targets of promotion? Who are the secondary targets of promotion? Whether these choices are correct or not will directly affect the final effect of promotion.

Third, the theme of the event

In this part, we mainly solve two problems:

1. Determine the theme of the event

2. Package the theme of the event

Reduce the price. Price discount. Gifts. Lucky draw. Gift certificate. Service promotion. Demonstrate sales promotion. Consumer credit. Or other promotional tools. What kind of promotional tools and themes to choose should take into account the objectives, competitive conditions and environment of the activity and the budget and distribution of promotional expenses.

after determining the theme, we should try our best to "pull the tiger skin as a banner" artistically, dilute the commercial purpose of the promotion, and make the activity closer to the consumers and more impress them. This part is the core part of the promotion plan, and we should strive for innovation to make the activity shocking and exclusive.

IV. Activity Mode

This part mainly expounds the specific ways to carry out activities. There are two key issues to be considered:

1. Determine the partners: draw on the government's backing, or hang up the media's "sheep head" to sell their own "dog meat". Is the enterprise acting alone, or with the alliance. Or joint promotion with other enterprises. Cooperation with the government or the media will help to take advantage of the situation and create momentum; Collaborate with partners or other enterprises to integrate resources and reduce costs and risks.

2. Determine the degree of stimulation: In order to make the promotion successful, it is necessary to make the activity stimulating and stimulate the target audience to participate. The higher the degree of stimulation, the greater the reaction to promote sales. But this kind of stimulus also has marginal effect. Therefore, it is necessary to analyze and summarize the promotion practice, and determine the appropriate degree of stimulation and the corresponding cost input in combination with the objective market environment.

V. Time and place of activities

Choosing the right time and place of promotional activities will get twice the result with half the effort, while choosing it improperly will be thankless. As far as possible, consumers should be free to participate in the time, and the location should be convenient for consumers, and they should communicate well with the city-management, industry and commerce departments in advance. Not only the timing and place of launching the promotion campaign is very important, but also how long it will last and the effect will be the best.

VI. Advertising cooperation mode

A successful promotion activity needs all-round advertising cooperation. What kind of advertising creativity and expression methods to choose. What kind of media hype to choose. These all mean different audience arrival rate and cost input.

VII. Pre-preparation

Pre-preparation is divided into three parts

1. Personnel arrangement

2. Material preparation

3. Experimental scheme

In terms of personnel arrangement, "everyone has something to do and everything is managed by someone", with no gaps or intersections. Who is responsible for communication with the government and the media? Who is in charge of copywriting? Who is in charge of site management? Who is responsible for the distribution of gifts? Who is in charge of customer complaints? Every link should be considered clearly, or you will get into trouble when you get cold feet and lose sight of one thing and lose sight of another. In terms of material preparation, everything from vehicles to screws should be listed, and then counted according to the list to ensure foolproof, otherwise it will inevitably lead to a hectic scene.

More importantly, because the activity plan is determined on the basis of experience, it is necessary to carry out necessary experiments to judge whether the selection of promotion tools is correct, whether the degree of stimulation is appropriate and whether the existing channels are ideal. The test method can be to ask consumers, fill in a questionnaire or try out a scheme in a specific area.

VIII. Mid-term operation

Mid-term operation is mainly about activity discipline and field control.

discipline is the guarantee of combat effectiveness and the prerequisite for the perfect implementation of the plan. In the plan, detailed regulations should be made on all aspects of discipline of the participants.

on-site control is mainly to arrange all links clearly, so as to be busy and orderly. At the same time, in the process of implementing the plan, the scope, intensity, amount and focus of promotion should be adjusted in time to maintain the control of the promotion plan.

IX. Post-event continuation

Post-event continuation is mainly a matter of media publicity. How and in which media will the event be followed up? Melatonin is a master in this respect, and even a less successful promotion will be fired in the media with unprecedented pomp.

X. Expense Budget

Without benefits, there is no meaning of existence. The cost input and output of promotional activities should be budgeted.

Xi. Early warning mechanism

Every activity may have some accidents. For example, the intervention of government departments, consumer complaints, and even the sudden change of weather make it impossible to continue outdoor promotion activities. Necessary human, material and financial preparations must be made for all possible accidents.

12. effect prediction

predict what effect this activity will achieve, so as to compare it with the actual situation after the activity, and summarize the successes and failures from the aspects of stimulation degree, promotion opportunity and promotion media.

Of course, the above twelve parts are only a general framework of the promotion plan, which needs to be enriched and improved according to the actual situation. In addition, the person in charge should boldly imagine, carefully verify, analyze, compare and optimize the combination, so as to achieve the best benefits. Theme scheme 4

1: Three-day promotion activities on May 1:

1. Theme: warmly celebrate the first anniversary of the establishment of Luoyang urban families; The flagship store of Zhenghe Road in Luoyang City was grandly opened; During the "May Day" Golden Week, you and I, people in cities join hands with you to celebrate the 1st anniversary.

2. Youhui: The project cost is 8.3% off (the comprehensive management fee is not discounted). During the activity, you can enjoy the surprise price of home improvement group purchase every day.

3. Gifts: practical gifts for home use (tea sets, bowls, pots, pillows) will be given when the intention contract is submitted during the activity. Gifts will be given when the bill is signed during the activity (see the gift giving regulations for details).

4. Main materials: During the May Day activities, the main materials alliance of urban families will be displayed, and major brands will introduce preferential measures at the same time (see the main materials promotion content for details).

On May 2nd, Peony Hotel's home improvement group purchase meeting (half a day), gifts will be sent by invitation, on-site lottery (provided by some prize materials suppliers), and balloons will be signed to win lucky gifts. The manager of the engineering department promised at the scene to save you from worries.

6. During the storefront fair (all day) from April 3th to May 8th, there will be gifts when you enter the store, such as paying a deposit and signing a contract. During the event, all customers who sign the bill will enjoy the exclusive construction plan tailored by the Gold Medal Project Manager, which is more efficient and worry-free.

Second, the specific content of the activity

1. Home improvement group buying party on May 2 (half a day)

※ Activity theme: enjoying the animals.