Seeking Snickers Promotion Plan

I don't know what a snickers bar is, but I think it is chocolate. I will make a promotion plan with Snickers chocolate.

STP analysis of chocolate sales: S market segmentation: the target group of chocolate is mainly teenagers, but there are also a small number of middle-aged or elderly people who need it. The purpose of buying chocolate is: 1, to satisfy hunger. 2. When snacks are used, chocolate is given as a gift. In the first and second cases, customers generally don't pay attention to product brands, but only ask for reasonable or lowest prices, while high-priced chocolates rarely attract such people, while the third group pays more attention to brands and high-end products.

T: Target market: young men and women with spending power.

P: market positioning: how does chocolate attract their attention? 1, beautifully packaged, looks noble and gorgeous 2, moderately priced, not too expensive, suitable for most young men and women 3, mainly to send each other to express their love or affection, you can print "I love you to choose Snickers chocolate" and "Snickers chocolate loves to choose" on the packaging, so that customers can pass it out from the chocolate without expression.

Therefore, the theme of design can start from the aspect of love or friendship, so that customers are interested in chocolate at once.

The sales process is very important, but we need to consider how to attract customers to buy products in the future when they buy products in the promotion. This requires sending some small gifts, which are cheap and can be printed with company information for customers to remember at any time. At present, the effect of distributing leaflets is definitely not good. Few customers will just throw them away patiently and print some LOGO on some decorations, mainly because the cost is high and it is not suitable for large-scale gifts. I personally recommend paper-and-pencil advertising, which is cheap and effective.

As for advertising pens, it's best to give them to buyers and let them leave their names, mobile phones and business cards for future publicity or promotion. For those who are interested in buying, they can also give it to them so that customers will think of you when they need it.

In terms of visual packaging, I think it would be better if there were gift packaging on site. Maybe it will fetch a good price and provide reference.