How to make your products sell at a high price?

Not every consumer buys the cheapest product from a low-price supplier, because even if the product is cheap, no one wants to waste money on useless things. Sellers must make shoppers feel they are worth their money, so how do they do this? Before you do this, you need to think about why consumers buy the product at a higher price.

Value considerations Consumers are generally willing to pay more for a product when it has one or more of the following characteristics: Has better ingredients. Organic foods cost more, and consumers who believe they are healthier don't mind paying more extra. BMW cars are often considered more valuable than Hondas because of their German engines. Scarcity. This is why a 1943 copper coin is worth more than a penny in your pocket, and this rule applies to any one-of-a-kind product. Good reputation. Branded products often have a better reputation than generic products, and because certain branded products elevate the status of product buyers and provide them with more value, prices are often higher. A matter of principle. Kind-hearted shoppers may be willing to purchase cosmetics that have zero animal testing. Assure. Stores that offer strong return policies charge more for products than other stores. Convenience. All finished products will certainly sell for more than parts because it saves the buyer time and assembly hassles. Likewise, some consumers are willing to pay for fast delivery because they prefer to get the product earlier. Additional features. Selling a tennis racket with free tennis balls will sell better than a cheaper product without the free tennis balls.

How to communicate product value? Once the factors that influence value perception are identified, e-commerce sellers can reflect that value in the overall brand or product description and communicate it to consumers. The key idea is to clearly communicate your value proposition. Don’t take for granted that all shoppers understand a product’s quality, scarcity, or convenience. Marketers can remind consumers and highlight the value of what you are selling. 1. Use a title, tagline or description. If all the products on your website have the same special benefit, then you can describe it at the top of each page or on the homepage. For example, if your store sells authentic luxury watches, not fakes, then you can include a sentence like "Authentic luxury watches, guaranteed" in the masthead of your website and under your company name. In addition, your homepage can display a few sentences explaining the time-honored and legendary craftsmanship, which will resist the temptation of consumers to look for alternatives on fake websites. 2. Create a separate page for describing product value. Don’t assume that shoppers understand the benefits you offer. After all, a shopper might land on your website and know nothing about your company. For example, instead of using “cruelty free” or a picture of a cute bunny to accompany the words, you could explain the steps you take to ensure zero animal testing. Or your page could showcase the positive aspects of respecting animals and illustrate the depth and detail of your mission. 3. The product description should highlight the value. When the reason for the high price of the product applies to a specific product rather than the entire store, then the value of the product can be explained in the product description. You can tell stories, describe scenes where buyers enjoy the benefits of the product, or highlight the higher quality of the product through language such as "limited edition," "pet-safe," "hand-sewn," "environmentally friendly," and "hospital grade."

Circuit Breaker Labs, a seller of circuit board jewelry, highlights the product value through this sentence: "This elegant circuit board necklace is a classy way to show your love of technology!" while its competitor Tech Love Circuit Board Jewelry explains the product in very poetic terms. Why it's worth the money: "This heart-shaped jewelry is made from red circuit boards. It's as if a computer somewhere discovered love and is just singing a binary song of love." You can insert the value description in paragraph form and as Mark out the key part or figure. Product descriptions should be in-depth and don’t just list product features. Remember, many shoppers are more focused on what makes your product special and desirable, and if you understand this, you'll be in a better position to capture sales opportunities. You don’t have to shout, “Look, look at this product, it’s a great deal!” although you can do that as long as it fits the character of your company. But by describing why a product is priced and articulating where the value lies, you can encourage shoppers to buy and stifle their urge to look for cheaper alternatives.