What is the Chinese character hidden in the logo of the 24th Winter Olympics?

There is a Chinese character "winter" hidden in the logo of the 24th Winter Olympics.

The emblem of the Beijing 2022 Winter Olympics, named "Winter Dream", is the symbol used at the 24th Winter Olympics. It mainly consists of three parts: the emblem graphic, the text mark, and the Olympic five-ring symbol. The main body of the graphic The calligraphy shape is similar to the Chinese character "winter", and the main color is blue.

The meaning of the emblem

The upper part of the emblem graphic shows the shape of a skater, and the lower part shows the heroic posture of a skier. The dancing lines in the middle are smooth and full of rhythm, representing the undulating mountains, competition venues, ice and snow slides and festive flying ribbons at the venue. It adds a festive and festive visual experience to the emblem and also symbolizes that the Beijing Winter Olympics will be held during the Chinese Spring Festival. .

The main color of the emblem is blue, which means dreams and future, as well as the brightness and purity of ice and snow. The red and yellow colors are derived from the Chinese national flag and represent the passion, youth and vitality of sports.

The shape of the "BEIJING 2022" font draws on the characteristics of Chinese calligraphy and paper-cutting, which enhances the cultural connotation and expressiveness of the font, and also reflects the overall sense and unity with the emblem graphics.