Investigation report on uncivilized and irregular language

Investigation report on standardizing the use of language and characters

Yuci No.5 Middle School 24 1 Class

Investigator: Wei

Investigation time: 20 1 1 during the winter vacation.

Survey location: (Yunhua Street, Church Lane, Jinlun Road, Shuncheng Street)

I. Sources of information:

1. Advertisement

2. Signboard

3. Social announcement

Second, the text of the report:

(1) Purpose of investigation:

1. Through investigation, students can correctly use standardized words and understand the importance of standardized words.

2. Through investigation and study, understand the situation of Chinese characters used in society and enhance the ideological consciousness of standardizing Chinese characters.

3. Improve students' ability to collect, process and use information.

4. Cultivate students' sense of social responsibility and mission, and make contributions to the social standardization of Chinese characters.

(2) Investigation process:

I found many typos in some food stalls, canteens, postal kiosks and small restaurants.

Among them, there are many typos: the word "salty" in the steamed stuffed bun shop has an apostrophe, the word "silk" has four dots, and the word "hi" in the small advertisement on the wall has a local prefix; There are similar typos: write "already" as "yourself"; There is also a deliberate mistake: the word "time" is still written as "food"; There are some mistakes in the writing of radical: for example, "water" and "water" are mixed; The simplified word is not standardized: write "stop" as "well"; Homophonics are mixed and written as "Yang Yang", "raw milk" as "raw milk", "contract" as "box contract" and "exercise" as "exercise". There are also some misreading words, such as "Zhuzhu" as "lán", "Xi" as "Xi n", "Ye Meng" as "Zhi", "Mi n" as "Xu" and "Po". We also found some shops with typos, such as: at the entrance of the hotel: "copying" rice; At the garage door: tire repair "flushing" gas; At the entrance of the retail store: "another" sales; Door of furniture store: home "furniture"; Decoration shop entrance: install "yellow"; Install the company's door: "press" to install; At the door of the car wash shop: wash the car and play "wax"; Hotel menu: chicken "Dan"; At the entrance of the hotel: "combined" rice; Signboard of sporting goods store: "blue" ball; At the entrance of fast food restaurant: a large row of "blocks"; Signboard of farmers' market: "Fanfan" eggplant; Stop sign: "hmm" car; Strike hard propaganda slogan: strike hard on the "calendar"; A canteen menu: fish "garden"; A traffic slogan: overloading is "dangerous". Others know that they can't do it, such as: drug advertisements: "cough" can't be delayed; Mountain bike advertisement: "riding" is endless; Supplementary advertisement: "turtle" is safe; Glasses advertisement: a "bright" surprise; Mosquito repellent advertisement: silent without "mosquito"; Transparent tape advertisement: irreplaceable "belt"; Internet cafe advertising: a "net" is deep; Piano advertisement: "Qin" has a special liking, love at first sight; Water heater advertisement: "take a bath" at will; Air conditioning advertising: no need to "sweat" for life; Clothing store advertisement: "clothes and hats" bring people; A laundry advertisement: "clothes and clothes" don't give up; An advertisement of a real estate company: all rooms have it; A cake advertisement: "cake" is rising step by step; Advertisement of stomach medicine: from "no" to "stomach"; Electric iron advertisement: 100 pieces of "clothes" are smooth; Fast food restaurant advertisement: "burning" is better; Washing machine advertisement: "idle" wife and good mother; Hat company advertisement: take people by "hat"

The problem of making and using idioms indiscriminately. Most of the idioms that have been arbitrarily transformed appear in commodity advertisements and shop plaques, which has almost become the main rhetorical device of commercial advertising words, such as "everything is obedient"; Paint shop advertisement: "erotic painting"; Refrigerator advertisement: "refrigeration front"; Promote anti-mosquito drugs as "silent and mosquito-free"; The advertisement of a restaurant: "Eating whole foods is beautiful" and "Keep pace with food"; The name of the shop in front of the barber shop: "I shape and shape" and so on. These advertisements or shop names are homophonic and use the following idioms and common expressions: obedient, lecherous, refrigeration pioneer, unknown, perfect, advancing with the times and going its own way.

There are also many phenomena of changing words or words, such as: fashion shop: "cheap pants, beautiful pants are among them"; Bank advertisements: "Gradually exceed demand and win" and so on. Obviously, this is a random change of the idioms "cheap and beautiful things", "do whatever it takes" and "step by step", which is neither fish nor fowl.

Traditional Chinese characters. Traditional Chinese characters are mainly concentrated on plaques in some shops and hotels, and a few appear in advertisements. In this kind of samples, some use traditional Chinese characters completely; Some in the same plaque or inscription, traditional Chinese characters and simplified Chinese characters are mixed; Some use traditional Chinese characters completely, and some are half-complicated and half-simple; Some are writing mistakes and the strokes are out of shape.