What kind of signs are more eye-catching?

Generally, bar-shaped shop signs can be set up on the storefront to prominently display the name of the shop and the goods sold. In the bustling business district, consumers often browse all kinds of shop signs, looking for commercial service places that realize their purchase goals or are worth visiting. Therefore, a shop signboard with high generality and strong attraction; The visual stimulation and psychological influence on consumers are very important.

In China, for a long time, the materials used for shop signboards were wood and cement. Wood can't stand long-term wind and rain, it is easy to crack and paint falls off, so it needs frequent maintenance. Cement signboard is easy to construct, durable and low in cost, but its form is outdated and its quality is rough, so it can only be used as a low-grade shop to attract spleen. In order to reflect the change of the new trend of the times, today's exterior wall decoration materials are not limited to wood and cement, but use thin marble, granite, metal stainless steel plate, thin painted aluminum alloy plate and so on. The stone facade looks heavy, steady, noble and solemn; The metal facade looks bright, light and full of the times. Sometimes with the change of seasons, various types of shading foil frames can be placed on the facade, which will make the facade fresh and lively, communicate the functional links inside and outside the store, and expand the commercial area invisibly.

Shop signs play an indispensable role and value in the import function, and should be the most eye-catching place. Therefore, we should adopt various decoration methods to make it stand out. There are many techniques, such as using neon lights, spotlights, colored lights, reflective lights, light boxes and so on. To enhance the effect, or use ribbons, flags, flowers, etc. In short, elegant and fresh style and strange and grotesque techniques are often one of the keys to success.

Business people pay more and more attention to the text design of store signs, and some artistic, three-dimensional and advertising store signs composed of slogans, affiliation and numbers are constantly emerging. Shop sign design should pay attention to the following points:

(1) The font, size, convexity and concavity, color and location of the store name should be considered to help the normal use of the door.

(2) The text content must be consistent with the goods sold in our store.

(3) the text should be as concise as possible, the content should be profound, and it should be easy to remember and identify, so that consumers can see it at a glance.

(4) Attention should be paid to the popularization of artistic characters and characters. The deformation of Chinese and foreign artistic characters should not be too flowery, too messy and too artificial, and the characters should not be too scribbled, otherwise it will be difficult to identify and bring trouble to production.

The materials used for shop signs vary from shop to shop, and the scale of shops is large, requiring exquisite storefronts, which can be made of copper, embossed with hollow characters, sparkling, rich and luxurious, and the effect is quite good. Fixed-burning porcelain characters will never rust. Good reflective intensity, especially as a signboard. Plastic characters have gorgeous luster and are easy to make, but after a long time, the luster fades, the plastic ages, and it will be deformed when exposed to cold, heat and sun, so it cannot be used for a long time. Wooden characters are also very convenient to make, but they are easy to crack after long-term exposure to the sun and rain, and need frequent maintenance and painting.

Shop signboard design should not only give consumers a good psychological feeling in terms of form, material, composition, modeling and color, but also make more efforts in naming, and strive to be concise, fresh, easy to remember, easy to read and full of aesthetic feeling, so as to make it attractive, promote consumers' thinking activities and achieve ideal psychological requirements.

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