Spring Festival atmosphere building scheme

scheme for creating an atmosphere during the Spring Festival 1

I. Organization and leadership

In order to effectively strengthen leadership, a leading group for environmental layout and atmosphere creation during the Spring Festival in the district is specially established.

II. Division of tasks

(1) Overall coordination group

Tasks:

(1) Responsible for coordinating with the municipal street lamp management office, the municipal urban management committee and other superior departments;

(2) be responsible for the overall planning of the whole environment layout and atmosphere creation and the coordination of the work of each working group.

(II) Environmental Layout Group

Tasks:

(1) The District Urban Construction Bureau is responsible for the placement of flower shapes at important road nodes, the environmental layout of Bayi Park, and the creation of atmosphere;

(2) The District Bureau of Commerce is responsible for the atmosphere layout of Shengli Road Pedestrian Street;

(3) District Bureau of Culture and Broadcasting is responsible for hanging red lanterns on the lampposts of Bayi Avenue, Yangming Road, Yangming East Road, Beijing West Road (north side), Dieshan Road, Nanjing West Road, Fuhe North Road, binjiang road and other main roads, posting large pictures of New Year greetings on the glass curtain wall of Yangming Road, and making publicity slogans in the east and west directions of Yangming East Road Tunnel.

(4) The street offices and the Xianshi Lake Management Office should organize the communities, party and government organs, enterprises and institutions, schools, stations, hotels and shopping malls within their respective jurisdictions to decorate the facade environment during the Spring Festival and create a festive atmosphere.

(III) City Appearance Renovation Team

Tasks:

(1) Responsible for the environmental maintenance of public leisure places during the Spring Festival;

(2) Be responsible for environmental sanitation maintenance and management order improvement of important roads and key sections.

(4) Social Publicity Group

Tasks:

(1) Responsible for the planning and publicity of Spring Festival cultural activities in the whole region;

(2) Responsible for leaders' visits and news reports of mass cultural activities during the Spring Festival.

III. Specific requirements

1. Attach great importance to and strengthen leadership. Responsible persons of all relevant units should attach great importance to it, fully understand the importance and seriousness of social environment layout during the Spring Festival in 2xx, improve their responsibility and consciousness, enhance their initiative and foresight, not only clarify the division of labor, but also coordinate and make overall plans, carefully organize and make careful arrangements to ensure that all tasks of holiday atmosphere layout are implemented.

2, innovative consciousness, outstanding results. During the Spring Festival, we should not only adhere to tradition, but also be brave in innovation. We should not only pay attention to scale and quantity, but also pay attention to quality and effect. All relevant units should carefully organize, plan, arrange and implement, so that the social environment of the Spring Festival is eye-catching, fully integrate into the traditional national cultural elements with the theme of the Spring Festival and Lantern Festival, pay attention to the combination of point and area, not only cover a wide range, but also create a bright landscape to achieve a comprehensive effect of scale, innovation, momentum and high level.

3. All relevant units should formulate detailed implementation plans for environmental layout and atmosphere creation during the Spring Festival. The environmental layout should be unified according to the topographical characteristics of roads and blocks, and daily maintenance of environmental layout facilities should be done. If it is damaged or faded, it should be replaced in time. Scheme for creating the atmosphere of the Spring Festival 2

1. The periphery of the hotel:

1. A pair of golden couple are erected at the main entrance and extended to the Lantern Festival. The hotel provides photo-taking service (guests should pay for their own photos).

2. Around the plants outside the hotel, a large pot of kumquat was set up on both sides of the main entrance of the hotel, and red lanterns were hung on the ceiling. Colored flags are pulled obliquely on the peripheral lawn.

3. The banner of "Happy Chinese New Year from Liwan Hotel" is hung at the gate.

4. The basalt couplets on both sides of the gate, "Golden Bull Rushing to the Prosperous Age" and "Purple Swallow Dancing in the New Year", are horizontally approved as "Congratulations on the New Year".

5. Paper-cut patterns of the Year of the Ox Zodiac are pasted on the glass doors on both sides of the hotel lobby.

6. Two staff members (the pair selected by the personnel department) are arranged at the main entrance of the hotel, wearing calf costumes and hoods, and are responsible for distributing balloons (one) and fruit candy (two) to children under the age of 1 who come to the hotel for dinner.

7. Put colorful flags on balcony railings on the third and fourth floors.

2. Hotel lobby:

1. Pull a group of thin iron wires at every two corners of the lobby ceiling, and wrap flowers on the thin iron wires (pay attention to covering the iron wires with flowers as much as possible, and don't expose the iron wires), and hang palace lanterns and Chinese knots on each group of iron wires with flowers wrapped around them (pay attention to the smooth insertion, proper quantity and symmetrical gap).

2. Pay the cashier at the front desk.

3. There are two large kumquat potted plants on both sides of the main desk, which are surrounded by stars all over the sky and decorated with red bags. A large Chinese knot is hung on the big pillars on both sides of the main desk.

4. The Yuan Pagoda is placed on the reception desk of the reception desk, and other plants are decorated with stars all over the sky and flowers.

5. The lobby bar is wrapped with ribbons on the original green plants, and one or two abstract paper-cut patterns of the Chinese zodiac are pasted on the wall.

6. The glass of the access door in the backyard is similar to the decorative pattern of the door.

7. Play the background music of the Spring Festival circularly, starting from the 28th of the New Year.

Third, the layout of the hotel restaurant during the Spring Festival:

1. Red and yellow decorative ribbons are used to make arc waves between the ceiling downlights of the balcony passage, and a Chinese knot or palace lantern is hung between the two arcs (pay attention to the smooth insertion, proper quantity and symmetrical gap).

2. The background wall of the banquet table is decorated with a Spring Festival pattern.

3. The ceiling above the checkout counter of the restaurant is decorated with small lanterns, and all plants are temporarily changed into kumquat potted plants.

4. The background of the Chinese restaurant is designed according to the wedding banquet (the bottom is covered with flannel, and the top and side are decorated with curtains), with a Spring Festival decorative pattern hanging in the middle. The ceiling is decorated with curved waves of red and yellow ribbons, and a plastic palace lantern is hung in the middle. All large plants are hung with red bags, colored flowers and small ingots.

5. The God of Wealth is pasted on the entrance of the welcome.

6. Play the background music of the Spring Festival, starting on the 28th of the New Year. Chapter 3

Creating the Spring Festival Atmosphere is to set off the hotel atmosphere, highlight the joy of traditional festivals in China, and do a good job in hotel sales on the occasion of the Spring Festival family members, so as to expand the hotel's popularity and reputation, create a holiday business atmosphere with festive festivals as the carrier, and promote the New Year preferential activities well and effectively, thus enhancing the brand image of the hotel. Specially draw up the hotel decoration layout and promotion plan for the Spring Festival in 214, as follows:

1. Time

Spring Festival/Valentine's Day/Lantern Festival

2. Decoration time:

January 1 to January 2 * * about 2 days.

Third, the decoration style:

The decoration is simple and grand, with prominent theme, which serves for the hotel's operation and publicity in combination with marketing activities. The color tone is mainly decorated with traditional China red and gold during the Spring Festival, reflecting tradition and celebration.

IV. Decorative contents:

(1) Hotel periphery:

1. Ribbons and colored lights are wrapped around the railings on both sides of the main entrance of Jiulong Bridge, and extended to the Lantern Festival. (assisted by the engineering department)

2. The peripheral plants are surrounded by flowers and stars (lanterns), and a large pot of kumquat (about 2 meters high) stands at the main entrance of the hotel.

3. The LED screen at the main entrance displays the banner "Happy New Year from Jiulong Hotel to the people of the county".

4. Post couplets on the columns at both sides of the gate (contents to be determined)

5. Four 1.5-meter red lanterns are hung at the top of the rain stand between the columns, with the content of Happy Spring Festival.

6. The revolving glass door in the hotel lobby is pasted with paper-cut patterns of the Year of the Horse and the Zodiac, and the two sliding doors are symmetrical.

(2) Lobby:

1. The glass curtain walls on both sides of the revolving door in the lobby hang strings of red lanterns or Chinese knots from top to bottom, and each curtain wall has at least 4 groups, with 12 in each group, symbolizing the 12 zodiac signs. Hanging lanterns and firecrackers at the entrance of the lobby;

2. Red and yellow decorative ribbons are used to make arc waves under the railings on the second floor of the lobby, and a Chinese knot or palace lantern is hung between the two arcs. The spiral staircase from the first floor to the second floor is decorated with ribbons.

3. The red and yellow decorative ribbons on the top of the cashier at the main desk make arc waves, and a Chinese knot or palace lantern is hung between the two arcs.

4. A wealth tree is placed in the middle of the lobby column, which is decorated with colorful lights all over the sky and hung with red bags. The lobby column is wrapped with gold paper, and the lower part is surrounded by a fence, in which white cotton wool and gift boxes symbolizing snowflakes are placed. Millennium bamboo is placed on the coffee table of the lounge sofa group in the lobby, and it is put as sugar;

5. Yuan Pagoda is placed on the main stage, and other plants are decorated with stars and flowers. (contact the green potted plant supplier to replace the potted plants in time) and put the benefits into sugar;

6. golden couple dolls are placed in front of the western restaurant, and one or two Chinese zodiac paper-cut patterns can be pasted on the breakfast glass wall.

7. Play the background music of the Spring Festival, starting on the 28th of the New Year.

(3) Dining area:

1. Red and yellow decorative ribbons are used to make arc waves between the ceiling downlights in the balcony passage, and a Chinese knot or palace lantern is hung between the two arcs. (completed by myself)

2. Couplets and red envelopes with the hotel name printed on them are placed in the cashier (including the cashier at the front desk) and given to the guests when they pay the bill at the end of the meal, which has achieved the purpose of publicity and satisfied the vanity of the guests.

3. The ceiling above the checkout counter of the restaurant is decorated with small lanterns, and all plants are changed into kumquat potted plants.

4. Palace lanterns are hung between the chandeliers on the first, second and third floors.

5. Play the background music of the Spring Festival, starting on the 2th of the New Year.

(4) Guest room floor:

Medium plastic palace lanterns or pineapple lanterns are hung on the ceiling of the elevator entrance of the floor passage.

V. Schedule:

Before December 2th, do a good job in purchasing goods

Before December 25th, determine the marketing plan of the hotel for Spring Festival, Valentine's Day and Lantern Festival.

on December 3th, count the types and quantities of existing Spring Festival decorative items;

on January 1st, decorate the public area;

on January 5th, distribute Spring Festival decorations to all departments;

from January 6th to January 1th, finish the decoration;

on March 1st, all Spring Festival decorations were packed, registered and put into storage, and the Spring Festival decoration activities were finished.

VI. Purchase of articles

xxx

VII. Cooperation matters:

Please ask the purchasing department to purchase related holiday articles;

please ask cleaning to assist in the purchase of holiday flowers and plants and serve their maintenance; Please ask the engineering department to assist in the holiday arrangement;

please ask the marketing department to be responsible for the design and production of festival publicity; Please ask each department to be responsible for the decoration in its area; Please all departments to maintain the decoration in good condition;

all departments are requested to improve the removal of decorations, classify and package them, and make a list. Spring Festival atmosphere creation scheme 4

In order to set off the atmosphere of the store and highlight the warm characteristics of the store, the following scheme is specified:

The layout scheme is based on red, supplemented by paper-cut dragons (one for red and one for yellow, and the two dragons play with beads).

paper-cut window grilles ("annual surplus" or other forms of expression). Paper-cut "Spring" and "Fu" red color strips, red lanterns, special price strips, boards (made of red KD boards) and other materials are mainly used to arrange the scene, so as to achieve a warm, lively and red atmosphere effect of the store.

layout of the first floor

1. Exterior wall decoration (glass surface) on both sides

Decorate with red lanterns (made of KD board) and fake firecrackers (made of KD board). The words include "auspicious year of the horse+success in the horse" or good luck.

2. Decorations at the gate

The two large columns at the gate are wrapped in red, and a couplet (to be drafted, in yellow) with strong commercial flavor is written on it, which can reflect the service orientation of Manjia Funan Oil Store in Nanyou. Four big lanterns at the door are pasted with golden characters (corresponding to couplets). Decorate the entrance with a series of small lanterns. The paper-cut "Spring" and "Fu" color strips of the main theme of each counter are decorated.

3. The layout of the gate

allows the Food Department to make two special sales sites on both sides of the gate.

A, production method:

The small house in the store is customized with wooden frame and decorated with KD board or Wantong board.

B. layout:

all kinds of small lanterns, paper-cuts or other decorations are arranged, and couplets can be written on both sides of the small room (to be drafted).

C. planning and design:

the planning department is responsible for the design and layout, and the engineering department is responsible for the house customization.

4. Decorative arrangement of the doors at both sides:

Small lanterns are hung in the doors at both sides

A. Special product boards and product introduction boards can be arranged in the upper elevator room, and daily special price boards (made of KD boards)

B. Publicity columns and praise columns can be arranged in the lower elevator room.

C. The doors on both sides can be decorated with paper-cut banners with the characters "Spring" and "Fu".

5. The service center can be decorated with paper-cut banners with the words "Spring" and "Happiness".

layout of the second floor:

1. At the elevator entrance to the second floor, the layout of the New Year Street:

"New Year Street" (made of red KD board, with black stickers) is bordered with window grilles or yellow stickers, and both sides are turned over with paper-cut windows.

2. Layout of the "New Year's Street" infield:

At present, a decorative board is made with red KD board around KD board lanterns (special price). It is edged in the form of yellow strips or window grilles, with paper-cut window grilles on both sides, which can be set off by festive statements such as "more than a year" in the middle.

3. Special price cards (made of red KD board) with different sizes and various forms can be customized in the venue.

4. Both sides of the pile head can be decorated with paper-cut banners with the words "Spring" and "Happiness".

5. Layout of special offer area:

A. Say "Chinese New Year! Take the blessing home! " As the theme, it is expressed in the shape of a horizontal plaque (made of red KD board, decorated with window flowers or yellow strips, and wrapped with paper-cut dragons (one red and one yellow, two dragons playing with beads) to take the word "Take the blessing home".

B. Both sides of the pile head in the field can be decorated with paper-cut banners with the characters "Spring" and "Happiness".

6. All the small piles in the "New Year's Day" and "Special Price Area" can be engraved with the words "New Year! Take the blessing home "decoration. 5

The Spring Festival is approaching in 2xx, in order to enhance the festive atmosphere of the traditional Spring Festival in China and create a happy and lively business atmosphere of the hotel. Combined with the special activities of the hotel, such as the New Year's Eve dinner, aiming at the overall design of the hotel, the public relations department plans the layout scheme of the Spring Festival according to the atmosphere layout of the Spring Festival over the years as follows:

Hotel gate:

1) The 16-meter banner at the main gate says: "xxx wishes the people of the city a happy New Year and all the best!" ;

2) Two festive red lanterns (with lights inside) are hung near the two columns of the hotel canopy;

3) Three-dimensional `Fu Hu model' (which can be designed by KT board) and the words "Happy New Year" are arranged right above the revolving door;

4) The six square columns in the glass lobby are lined with spray-painted cloth or KT board (with high cost) for celebrating the Spring Festival.

lobby:

1) revolving door in the lobby.