Thinking Guide "Six Templates of Creative Advertising"

Center picture: advertisements can be seen everywhere in life. When you go out, you can see billboards. The map in the middle depicts a child with a billboard. The theme is mainly creative advertising, and the form of hot tea represents that we should explore the essence and significance through concrete things. White clouds are floating in the sky, connected with the vast world. In a limited circle, small vines are intertwined layer by layer and symmetrical to each other, as if telling each other the true meaning of growth.

First, visual presentation

The branches set off the beauty of the little girl in the form of looking in the mirror. In advertising, we should determine the function and nature of products, add the key information we want to express, and finally combine our products with the expressed information to create novel advertisements. For example: bedding pillow

Your message: natural cotton.

Symbolic commodity: cotton

Connection point: bedding pillow-made of cotton

Second, create extremes and put them to death.

In order to highlight the necessity of buying a wardrobe, IKEA stuffed canvas shoes in high heels, which made buyers more eager to buy and highlighted good products.

Third, there are negative consequences.

As the saying goes, "Don't wash your dirty linen in public". Durex takes advantage of the decline of human civilization to make buyers feel that the product quality is very good, and no human in the world proves that he is safe and reliable.

Fourth, manufacturing competition.

In order to prove the firmness of jeans, an advertisement assumes that in a deserted place, the car breaks down and there is no rope, so jeans can be used to tow the car.

Your message: jeans are strong.

Symbolic object: car

Connection point: jeans trailer

Verb (abbreviation of verb) interactive experiment

I think of the shampoo advertisement that impressed me the most since I was a child, "Rejoice is so confident." Through TV pictures, the benefits of reinforcement and softness are implanted in my mind, which leads to my long-term softness.

Sixth, change the dimension.

This branch is a combination of a house and an alarm clock, and it is suggested to analyze it from the time and space dimensions. By copying, a new relationship is created; Through decomposition, new images are created, such as disassembling toy car equipment parts and assembling adults or other toys at will.