How to write a furniture market research report. Please help me write some experts. Thank you;

After ten years of rapid development, China's furniture industry has become the world's largest furniture producer. In 2003, the total output value of furniture reached more than 24 billion US dollars. China already has the advantage of being able to manufacture world-famous furniture products. With low labor costs and a huge consumer market of 1.3 billion people, China is bound to become the world's furniture manufacturing center. In 2010, China's furniture production and exports will keep pace with each other, ranking first in the global furniture industry. It is predicted that China's total furniture production value will reach more than 40 billion yuan (US dollars) in 2010, surpassing the United States; exports will exceed 15 billion US dollars. China became the world's largest furniture exporter in just seven years. Between 1994 and 2001, China's furniture exports increased by 335%, reaching 9.7 billion euros. China's share of the world furniture market has reached 16.2%, knocking Italy, the traditional leader in the furniture industry, from the top spot. China will become a world-class manufacturing center, and this trend is irreversible.

As China joins the WTO, global buyers gather in China. The Swedish IKEA Group, the world's largest distributor, had sales of US$11 billion in 2002. Five years ago, IKEA came to China from Northern Europe and opened two "demonstration stores" in Beijing and Shanghai. Over the past few years, IKEA's sales in China have been booming, even better than expected. IKEA is optimistic about the development prospects of the Chinese furniture market and has shifted its purchasing destination from Singapore to China. IKEA has established five procurement centers in China, located in Harbin, Qingdao, Guangzhou, Yunnan and Shanghai. China has become IKEA's largest supplier. 30% of IKEA's products are made in China, and most of the raw materials come from China. Coastal cities and more developed provincial capital cities in the interior are IKEA's most direct targets. IKEA has opened a "Business Representative Office" in Chengdu and purchases US$4 million in furniture every year.

In addition, the United States, Germany, and Japan are the three largest furniture consuming countries in the world, and a large number of purchasing groups have entered China. The United States has a permanent delegation stationed in Dongguan, purchasing 500 containers of furniture every month for sale in the United States. The person in charge of the Malaysian Furniture Industry Federation said that they plan to organize members to inspect and purchase every year in the future.

Today, the international furniture industry is being reconfigured. Developed countries are optimistic about China's investment environment and invest in China one after another. Against the background of the large-scale transfer of international furniture manufacturing to China, the furniture industry in some areas of our country has implemented regional economic restructuring, and powerful large companies have spent huge sums of money to build furniture industrial parks in Guangdong, Shanghai, Jiangsu, Zhejiang, Dalian, and Chengdu. A number of furniture industrial parks have emerged in China, Xi'an, etc. These furniture industrial parks will be created in accordance with international and modern standards to establish a new furniture industry chain or furniture industry belt. This is a pioneering work in my country's furniture industry.

Foreigners say that it took China 7 years to become the world's largest furniture producer. It will take the Chinese another eight years to become the world's largest furniture producer and exporter. Accordingly, the person in charge of the China Furniture Association said: my country is moving from a big furniture country to a powerful furniture country, but there is still a long way to go.

In the next few years, the growth momentum of China's furniture industry will remain unabated and will continue to maintain a growth rate of about 15%. However, after joining the WTO, foreign furniture has accelerated its entry into my country's furniture market, and competition in the furniture industry will become increasingly fierce. In the international market, traditional furniture-producing countries are far ahead in technology, and emerging furniture-producing countries continue to rise. For example, China It has increased five times in the past seven years, rising from tenth to second place, second only to Italy, and its export volume has reached 60% of Italy's export volume. In the market exporting to the United States, our country has become the largest country exporting to the US market.

Based on a large amount of information published and provided by the National Bureau of Statistics, China Furniture Industry Association, China Customs, National Economic Prosperity Monitoring Center, and basic information from more than 500 relevant newspapers and magazines across the country and overseas, the international furniture industry The market development status, the supply and demand of the furniture industry are analyzed in depth, and the future prospects and development trends of the furniture market are analyzed and predicted in detail. This is an important decision-making basis for grasping the current situation and trends of the furniture industry and formulating market strategies. 1. It has important reference value for decision-making.

However, 2005 was a "bad year" for the Chinese furniture industry: on the one hand, Chinese wooden bedroom furniture encountered "anti-dumping" from the United States; on the other hand, China implemented zero tariffs on imported furniture; At this time, China's furniture industry is under double pressure.

The final results of the "anti-dumping" of Chinese wooden bedroom furniture in the United States, which lasted for more than a year, were just settled on December 28, 2004: except for the seven sample surveyed companies that were sentenced to different small tax rates, accounting for The average tax rate for the vast majority of 115 companies exporting to the United States has been reduced from the initial 158% to 441% to 6.65%. On the other hand, three days later, in accordance with the commitment made when joining the World Trade Organization three years ago, China will cancel the 7% tax rate on imported furniture from January 1, 2005, and adjust the furniture tariff to zero.

Experts believe that this move is likely to expand China's import of foreign high-end furniture, and foreign furniture will gradually occupy the high-end market. So how will the Chinese furniture industry be impacted? Can China's furniture industry, which has been fully marketized and fully competitive, withstand this test?

The advantages of opening up the furniture import market outweigh the disadvantages. When China first entered the WTO in 2001, experts in the Chinese furniture industry were generally pessimistic about furniture imports; weak Chinese furniture manufacturers would definitely not be able to compete with large foreign furniture manufacturers. However, China's immature furniture circulation industry is also unable to withstand the huge and well-functioning furniture circulation mechanism abroad.

However, nearly four years after joining the WTO, people have been pleasantly surprised to find that opening up the furniture import market has done more good than harm to Chinese furniture manufacturers. First, advanced management concepts have been injected into the body of domestic production enterprises. Second, advanced technology and equipment have been gradually introduced, which has greatly improved furniture production technology, furniture product quality, and furniture enterprise management levels. my country has become a leader in furniture production. A big country and a big exporter.

At present, there are more than 50,000 companies in my country's furniture industry, employing more than 3 million people. The output value in 2004 can reach 260 billion yuan, a year-on-year increase of more than 30%. This is an increase of 1.6 times compared with 1999 and 20 times the furniture output value of 1.3 billion in 1978. The furniture market is prosperous and the varieties are diverse. Apart from exports, the market demand is basically met.

At the same time, adhering to the principle of mutuality and opening up the furniture market to imports, China's furniture exports have also received a strong boost. For more than three years after joining the WTO, my country's furniture exports have maintained a growth trend. In 2001, furniture exports were US$3.967 billion, a year-on-year increase of 11.13%. Furniture exports were US$5.415 billion in 2002, US$7.333 billion in 2003, US$9.104 billion from January to November 2004, a year-on-year increase of 38.23%, and could reach US$10 billion for the whole year.

For more than three years, my country's furniture exports have grown rapidly at an average annual growth rate of 30%. Although furniture imports have also developed rapidly, as of 2004, imports were still only US$680 million, with a trade surplus of 16 times as much!

It is not easy for foreign furniture manufacturers to enter China in a large scale

At present, the main international furniture production areas are Italy, Germany, Spain, Poland and some countries in Northern Europe. Since the domestic consumer markets of developed countries such as Italy and Germany are small, the huge Chinese market has a strong attraction for them; in addition, the domestic middle class and foreign business people in China have increasing demand for foreign high-end furniture. After the implementation of zero tariff on imports, , it is foreseeable that the import volume of high-end furniture products will become larger and larger, and the prices will gradually come down. However, at present, there are still disadvantages for foreign furniture manufacturers who want to export furniture to China in large quantities. First, the labor costs of foreign furniture manufacturers are relatively high. Second, the freight is high. Due to the rising crude oil prices in the international market, transportation costs have been on the rise. Furniture itself has a large single area, and the profit per unit volume is not as high as other products. Third, there are many sales links and sales costs tend to rise. Fourth, due to the depreciation of the US dollar and the strength of the euro, the RMB has remained relatively stable, causing the currencies of the main European furniture producing areas to suffer exchange rate losses in the international market. In summary, it is not easy for foreign furniture to be exported to China on a large scale.

However, it is worth noting that Italian and other European furniture manufacturers are currently cooperating with domestic companies, either to set up factories together, or to introduce technology to some domestic companies, or to produce some furniture parts domestically. Components are actually entering China in a curved manner while avoiding market risks, showing more complex and diverse forms.

"Anti-dumping" has limited impact on the furniture industry

As the United States became the largest importer of Chinese furniture, on October 31, 2003, some American furniture manufacturers reported to the U.S. International Trade Commission Submit an anti-dumping application with the U.S. Department of Commerce.

On December 11, 2003, the U.S. Department of Commerce, at the request of some U.S. furniture manufacturers, formally initiated an anti-dumping investigation into wooden bedroom furniture imported from China.

Although the Chinese government, industry associations and the majority of furniture export companies argued hard, on December 10, 2004, the U.S. International Trade Commission made a final ruling on the anti-dumping case of wooden bedroom furniture exported from China to the United States, finding that China There is product dumping. With the joint efforts of the government, associations and enterprises, on December 31, the U.S. Department of Commerce adjusted the final tax rate for China’s export of American wooden bedroom furniture. The adjusted tax rate is: 0.83% to 198.08%, 115 companies The average tax rate for companies filling out Volume A is 6.65%. The 121 companies that received average tax rates and sample surveys cover almost all the wooden bedroom furniture exported by my country.

In short, although the amount of wooden bedroom furniture subject to US "anti-dumping" is huge, it still only accounts for 1/6 of my country's total exports. Therefore, although unfair "anti-dumping" has an impact on my country's furniture exports, it cannot damage the "vitality" of my country's furniture exports.

Problems faced by the development of the furniture industry

The current development of the furniture industry shows the following characteristics:

1. The growth of fixed asset investment is accelerating. Various places regard the furniture industry as a pillar industry and urban industry development. The construction of industrial parks and furniture cities is in the ascendant. It is common for companies to purchase land and add equipment.

2. Foreign investment continues to increase, with the focus shifting to the Yangtze River Delta and coastal provinces and cities, accelerating the pace of my country becoming the world's furniture manufacturing center.

3. Pay attention to design and new product development. Featured products and products with intellectual property rights continue to emerge, the varieties of designs and colors increase, product quality continues to improve, and environmental awareness continues to strengthen.

4. The gradual formation of characteristic regional economies has promoted the development of small and medium-sized enterprises and accelerated the pace of industrial adjustment.

5. Prices in the domestic market are stable but declining, competition is becoming increasingly fierce, exports are in good shape, and growth is rapid. The advantages and prices of Chinese furniture are extremely competitive internationally.

While developing at a rapid pace, there are also many problems, mainly: blind development, redundant construction is common, and low-level competition is intensifying; there is a shortage of talents in design, management, technology, etc., and labor productivity is low; furniture Exports face "anti-dumping" from the United States. In the good situation of rapid development, we must study new situations, solve new problems and continuously promote the healthy development of the industry.

Chinese furniture manufacturers still need to work hard to improve their internal skills

Despite rapid development, most of my country's furniture manufacturers are small and medium-sized enterprises, and the market is still in a state of primary competition.

In addition, the labor productivity of China's furniture industry is still very different from that of advanced foreign furniture companies. In this sense, my country's furniture industry takes this opportunity to learn foreign process technologies and management methods and understand foreign trends. According to the trend, there is still great potential to be tapped in using high and new technologies to transform traditional industries and improve production efficiency. In addition, the entry of a large number of foreign high-end products will also promote the production of domestic high-end products and improve the production level of the industry.

Of course, in order to develop healthily under the huge pressure of zero tariffs, what is more important is the efforts of furniture companies themselves. Zhu Changling, Vice Chairman of the China Furniture Association, believes that Chinese furniture companies must do a good job in the following aspects: First, exports must diversify in terms of furniture varieties and export destinations; second, product quality must make a qualitative leap. ; The third is to strengthen the internal management and financial management of enterprises to truly reduce costs; the fourth is to establish industrial clusters, pay attention to the construction of export bases and collaborative exports, and use the advantages of clusters to jointly resist international market risks; the fifth is to Adhere to original design research and development, constantly shape brand culture, and provide consumers with high value-added products; sixth, learn from the lessons of "anti-dumping" and establish a relatively fast and effective industry early warning mechanism and anti-dumping mechanism. As long as Chinese furniture companies improve their internal skills, a smooth transition to zero-tariff furniture is entirely possible.