What does party building, two exposures and one promotion mean?

After focusing on showing off high-quality products in the second season, it focuses on showing the way to open a happy life in Ningxia.

This season’s event is jointly sponsored by the Propaganda Department of the Party Committee of Ningxia Hui Autonomous Region, Department of Culture and Tourism, Department of Commerce, Department of Agriculture and Rural Affairs, Radio and Television Bureau, Ningxia Radio and Television Station, and Ningxia Newspaper Group. With the theme of "Where is Happiness", the event will be carried out through Ningxia's comprehensive tourism theme promotion, cultural tourism themed product promotion in 5 cities, county (district) themed promotion, county (district) talk show, colorful 60-second short video, and high-quality new media platform Cultural tourism and special product live-streaming competitions and other forms use small incisions to promote large-theme promotions, deeply explore local high-quality cultural and tourism resources, create a tourist destination that can be enjoyed by both hosts and guests, display the image of Ningxia, and speak well of Ningxia Stories and spreading the voice of Ningxia, giving Ningxia cultural tourism a fuller image, attracting more tourists from inside and outside the region to visit Ningxia.

It is understood that the city, county and district promotional videos and county and district interviews launched in this event will be officially launched on Ningxia Satellite TV on September 14. This time, Ningxia Satellite TV will adopt a heavily vertical editing and broadcasting method. Within one day, county and district promotional videos, county and district interviews, and live streaming competitions were presented together so that they echoed and complemented each other to form a publicity matrix. The program will be broadcast three times a week (on Mondays, Wednesdays, and Fridays at 19:35 and 22:12 respectively, a 5-minute promotional video for each county and district and the county talk show "Where is Happiness" will be broadcast; on Tuesdays, Thursdays, and Saturdays at 22:12: 12 rebroadcast) for centralized publicity. At the same time, event videos and programs will also be simultaneously promoted on new media platforms and international communication platforms. It is worth mentioning that this year, on the evening of the program broadcast in each county and district, the local cultural tourism directors will lead the local goods delivery experts to compete in the "I am the king of goods delivery in my hometown" live broadcast competition. At that time, the audience can pass a Click to scan the QR code to enter the live broadcast room, purchase discounted Ningxia quality products, and support your favorite anchors.