How to evaluate the advertisement "193 1" of Baique Ling?

If we only evaluate the effect of Baique Ling incident, the output will definitely be far greater than its input.

Even if the sales volume of the brand has not increased a lot, the exposure of the brand has already far exceeded the investment.

From God's advertisement "193 1", which was once famous for brushing friends' circle, to "A Vlog that has been shot for a hundred years" recently forwarded by the media, Baique Ling has been trying to market itself on the time-honored brand and century-old brand of the Republic of China. Unfortunately, however, it is not a member of many cosmetics brands in the Republic of China (cosmetics here include skin care, cleaning and other products), but it continues to be synonymous with domestic products.

Before the Republic of China, there was a kind of traditional rouge powder in China, but when foreign cosmetics poured in after opening the door, it had a single kind, poor efficacy, rough production and rough packaging. Yes, everything touted by the ancient law today, except marketing, was actually a short board at that time. Soon, the original market was quickly occupied by foreign goods, and foreign cosmetics opened up new demands.

Businessmen with cutting-edge vision began to learn foreign goods and set up their own brands in China at that time. "Guangshengxing", which was born in 1898, was one of them. In the early years of the Republic of China, a number of domestic cosmetics brands emerged, because the entry threshold of this industry was much lower than that of other industries. Many cosmetics in this period participated in the World Expo (now called "World Expo"), and what awards have been won in the brand history are basically this batch.