What are the fruit shop management skills?

Fruit shop management skills:

1. Site selection

Selecting the location of the store is very important for a fruit shop. There are many fruit shops near the hospital, and they are large in scale, mainly selling imported fruits; and near residential areas, there are also places where fruit shops are concentrated. Some fruit specialty stores pay special attention to "image". In order to make customers feel that the fruits are neatly arranged and have a wide variety, many stores specially install mirrors on the walls on both sides of the store. In this way, at first glance, all kinds of fruits are dazzling and very impressive. Eye-catching.

1. The vegetable market gathers people from the surrounding communities, and people always pick up some fruits when buying vegetables.

2. The bus station is a gathering place for people, and there are many people buying fruits to take home.

3. It is easier to sell high-end fruits in mid-to-high-end residential areas. With this huge profit point, it is easier to make money.

4. What is special is the fruit shop near the hospital. In addition to supplying fruits to residents in nearby communities, it can also provide fruit baskets, which makes business easier.

5. Mature residential areas are also generally referred to as old residential areas. Residents do not have to pay for housing, their jobs are relatively stable, and their consumption levels are relatively stable. As long as you understand the residents’ consumption habits, business will definitely flourish. .

2. Decorative Layout

Regarding the decorative layout, there is not much to say about the fruit stall. It can be summarized in eight words: clean, refreshing, neat and orderly. Therefore, the following only introduces the key points of the decoration layout of the fruit shop.

1. Store sign advertising planning: If store advertising wants to attract attention, it must highlight its image in a concise form, novel style, and harmonious colors. Otherwise, it will be ignored by consumers.

2. Planning for the ceiling: Hang some plastic green branches and leaves and fake fruits on the ceiling to highlight the natural, green and healthy concept of the fruit shop. The lighting mainly highlights the natural color of the fruits. It is better to choose high-brightness fluorescent lamps to avoid color deviation problems. Hang flags with slogans such as "Eating more fruits is good for your health" and "Green and healthy every day" to increase the atmosphere.

3. Planning and layout: To put it simply, the decoration of the fruit shop should be bright and concise, with refreshing colors such as green as the main color. The exit and entrance are separated to facilitate customer purchasing routes. The payment and weighing areas are also separated to save payment time. Be sure not to make customers wait for more than 3 minutes, otherwise they will get annoyed. Mirrors can be installed at appropriate places on both sides of the door to make the fruit shop look more diverse and eye-catching.

4. Key points in the design of fruit racks and fruit cabinets: good waterproof performance. Keeping fruits fresh requires frequent watering, and wooden shelves will rot. Fruits are easily bruised, and the shelves holding them should not have edges or corners. The edge of the fruit should not be too high, it should be just enough to hold the next layer of apples.

5. Design and production

Fruit name signs, price signs, signs in various areas, light boxes, wall colors, ceilings (hanging flags and green natural decorations), etc. are all needed Design the system before opening a store to avoid confusion later.

3. Wholesale skills

1. Determine the type of business: Generally, small vendors on the street mainly sell ordinary fruits such as apples and oranges. These fruits have a long shelf life and are not easy to sell. Put away bad food; non-staple food stores will add seasonal fruits such as bananas, watermelons, and grapefruits; fruit stores have more varieties. In addition to ordinary fruits, large ones will also sell some imported fruits; smaller ones will also sell mangoes and cantaloupes. Wait for fruits with higher purchasing prices; mobile fruit stalls operated on trucks and flatbeds mainly sell larger seasonal fruits, such as pineapples, grapefruits, watermelons, cantaloupes, oranges, etc.

2. Time and wholesale location selection: The working hours of the fruit wholesale market start at 4 o'clock in the morning, and are most active before 10 o'clock.

3. Recognize wholesalers: There are roughly two major categories and four small types of wholesalers: local wholesalers, all have their own fixed venues, and they are divided into two types: a group of people who go to other places to receive goods; Wholesale by yourself; another group of people receive the goods from out-of-town middlemen.

Foreign wholesalers generally do not have a fixed location and are divided into two types: one wholesaler collects a large amount of fruits locally and transports them to the wholesale market for direct wholesale to retailers; large growers directly transport their own fruits to the market for wholesale. Retailers. It takes more observation and understanding to distinguish and identify wholesalers with long-term cooperation.

4. Find out the true wholesale price: The prices verbally stated by various wholesalers are similar, but the price concession ranges of different categories of wholesalers are different. It is necessary to find out the true wholesale price. At this time, you should pay attention to the quantity and price of the purchased goods. The price will be different depending on the quantity of goods purchased. You can figure it out by observing it a few times.

4. Fruit selection and storage

The fruit business has its own particularities. Fruit selection and storage skills are the top priority, and reducing losses is the basis for making money. Operators are most afraid of selecting fruits that are not so fresh, or improper storage, resulting in large quantities of damage. Mold on bad fruits is easily contagious. According to the reporter's survey of various fruit stores, the losses caused by a batch of wrong fruits are likely to offset all the profits of the month. If the quantity is large and the cost is small, the wrong fruits will be the main products of the season. Goods may also go out of business because of a wrong batch of fruit.

It is necessary to grasp the seasons of various fruits in a timely manner. According to the profit ratio, the price of a certain fruit is the highest when it is first launched on the market, and customers are more likely to buy it because of its freshness. This is the best time to make money. When this kind of fruit is about to go off the market, you have to be very careful when purchasing it, as bad fruits are easy to appear.

5. Business skills

Every successful fruit shop has its own special features. The following uses successful cases to analyze the skills of running a good fruit store.

1. A kind of benefit drives business 2. The popularity of "close to" large supermarkets 3. Attractive slogans and event promotions

4. Fruit delivery to office buildings 5. Direct sales 6. Extension Service increases popularity 7. Make fruit baskets on site