A brand named after a place name

What Chinese cigarettes do companies named after place names have?

Yellow Crane Tower cigarette

Moutai

porcelain of Jingdezhen

the Great Wall

Tsingtao Beer

It is full of famous brands all over the world. . .

Do we have to make foreign goods?

My understanding of foreign countries:

England-World Football Brand

Deutsche Bank

boa

York international

Columbia broadcasting system

Classic China cigarettes named after place names, Yellow Crane Tower, Maotai, Jingdezhen porcelain, Great Wall wine and Tsingtao beer are all famous brands all over the world. . . Do we have to make foreign products? The foreign products I know are: Deutsche Bank, the British world football brand, York International, Bank of America, and York CBS.

Can place names be used as trademark names? In addition, the names of administrative divisions at or above the county level or foreign names known to the public shall not be used as trademarks. However, unless the place name has other meaning or is part of a collective trademark or certification trademark; Registered trademarks using geographical names shall remain valid.

1. The Trademark Law stipulates that the following marks shall not be used as trademarks:

(1) identical with or similar to the national name, national flag, national emblem, military flag and medal of People's Republic of China (PRC), and identical with the names and graphics of specific place names or landmark buildings where the central state organs are located;

(2) identical with or similar to the name, national flag, national emblem or military flag of a foreign country, except with the consent of that country;

(3) identical with or similar to the name, flag or emblem of an international organization, except that it is recognized by the organization or is not easy to mislead the public;

(4) identical with or similar to the official marks and inspection marks indicating the implementation of control and guarantee, except those authorized;

(5) identical with or similar to the name and logo of the Red Cross and Red Crescent;

(six) with ethnic discrimination;

(seven) exaggerated propaganda and deception;

(eight) harmful to socialist morality or other adverse effects.

Geographical names of administrative divisions at or above the county level or foreign geographical names known to the public shall not be used as trademarks. However, unless the place name has other meaning or is part of a collective trademark or certification trademark; Registered trademarks using geographical names shall remain valid.

Trademarks approved and registered by the Trademark Office are registered trademarks, including commodity trademarks, service trademarks, collective trademarks and certification trademarks; Trademark registrants enjoy the exclusive right to use trademarks and are protected by law.

A collective trademark refers to a sign registered in the name of a group, association or other organization for members of the organization to use in business activities to show the membership of users in the organization.

A certification trademark refers to a mark controlled by an organization with the ability to supervise goods or services and used by units or individuals outside the organization to prove the origin, raw materials, manufacturing methods, quality or other specific qualities of goods or services.

2. However, the following trademarks shall not be registered as trademarks if they have not been used, obtained remarkable features and are easy to identify:

(a) Only the common name, figure and model of the commodity;

(two) directly indicating the quality, main raw materials, functions, uses, weight, quantity and other characteristics of the goods;

3) Lack of distinctive features.

3. It is forbidden to copy, imitate or translate other people's well-known trademarks that are not registered in China:

A trademark applied for registration on the same or similar goods is a well-known trademark copied, imitated or translated by others and is not registered in China, which is likely to cause confusion, so it is not registered and prohibited to be used.

Where a trademark applied for registration on different or dissimilar goods is a well-known trademark registered by others in China, misleading the public and possibly harming the interests of the registrant of the well-known trademark, it shall not be registered and its use shall be prohibited.

Fiction principle

(1) Principles for drafting trademark names

To name a trademark, in addition to meeting the statutory requirements for trademark naming, the following principles should also be noted:

1. Easy to identify, read, understand, remember and write.

The name of a trademark must first be clear and concise; Words should be easy to understand, and don't use difficult and obscure words; Use words with simple strokes that are easy to write and print, and don't use ancient Chinese characters and waste words with complex strokes that are difficult to identify or have been eliminated; Pronunciation should be loud and smooth, with musical beauty, and avoid bending over and twisting. In addition, the text of the name cannot be too long.

2. Grasp the characteristics and highlight the key points

Trademark name is very short, which can only show the characteristics of a certain aspect of goods, so we should grasp the characteristics and highlight the key points. This kind of prominence may focus on highlighting identity, such as "Kweichow Moutai"; Or focus on display technology, such as "China ancient health essence"; Or focus on display materials, such as "double needle toothpaste"; Or focus on showing value, such as "diamond electric fan"; Or focus on performance, such as "Belle brand soap"; Or sketch an image, such as "white rabbit toothpaste"; Or express interest, such as "Xiyingmen towel quilt"; Or show elegance, such as "Piano Princess"; Or indicate the product category, such as "organic rice"; Wait a minute.

3. Name and reality are integrated to avoid self-contradiction.

The name should reflect a certain characteristic of the commodity from a certain aspect, be associated with the commodity, and there can be no case where the name does not match the actual commodity.

Peugeot trademark

The phenomenon of damaging the image of goods. For example, "Panther brand agricultural vehicles" and "Panther" show the power of vehicles, and the "Chrysanthemum" of "Chrysanthemum" electric fan gives people a cool feeling, and the combination of name and reality is reasonable ... ";

Nissan "Murano" is a car with a famous brand. Its name comes from Murano Island near Venice in the northeast of Italy, which is famous for its exquisite hand-carved glass products. Nissan expects to use the unique local innovation spirit and the artistic level cultivated in the past 100 years to symbolize this unique brand-new SUV model at that time. The Chinese name is Loulan.

What are the advantages of naming products after place names? Advantages of naming after place names: win the trust and favor of consumers by taking advantage of traditional specialties and resources in consumers' impressions. To a certain extent, it can make the audience who contact the brand have an aggressive and beautiful association with the product. Secondly, this naming will naturally think that the product is a brand-name product in the eyes of consumers and has a natural trust! For the knowledge of product naming, I recommend reading Product Brand and Management, which has detailed naming methods! I believe this is good for you!

Beijing automobile brand with local name as brand name

There is a kind of watch named after a city. What brand is it? Shanghai brand watch.

Naming method of brand name 1, standing naming method: Admittedly, a far-sighted commercial brand should be ambitious, and the name of a powerful brand should be forceful, which is the so-called "standing naming method". Generally speaking, the station name method does not exceed three Chinese characters, and the English length generally does not exceed eight letters. Pronunciation presents a rising style, with a loud tone, heroic momentum, symmetrical industrial pronunciation structure and full of pride, which dwarfs other mountains. The literary charm of. For example, the Yangtze River, the Great Wall, Changhong, Vanke, Zheng Da, Pentium, Shanghai Shanda, Hunan Yuanda Central Air Conditioning, etc. Ambitious corporate values are clearly defined in the naming of brand creation. Brand naming must be simple. Considering the legal principle of domestic trademark registration priority, it is best to measure it by whether it participates in the future development trend of international circulation. Today, with the increase of network communication, of course, we should also consider the domain name registration of Internet websites. Sony, Canon in Japan, LG and Samsung in South Korea are all named in non-native languages. As the unification of company name and brand name, the products of these famous brands are popular all over the world, without changing their names through so-called localization and landing, which fully shows that these well-known commercial brands are ambitious at the beginning of their establishment. With the globalization of global economy and market, this naming method of Esperanto is worthy of reference by local brands. 2. Awakening naming method: when naming a brand, it is called "Awakening Naming Method" if the industrial background is clear, which conforms to the characteristics of the industry, implies the meaning of commodity attributes and service positioning, or clearly targets and coordinates with it. Microsoft Corporation of the United States, which almost monopolized the computer operating system platform, positioned its brand as software. Netease Netease, brand naming is positioned on the network (Net) platform, and brand naming emphasizes a trend (easier to use) and the benefits of commitment. Awakening naming method should pay attention to avoid the same Chinese and English names in the market, and it is best to directly connect the brand with the target customers, so as to make the target group have a sense of identity. Wife (oral liquid) is a nutritional supplement specially designed for married women (oral liquid for enriching blood for women). The brand name doesn't need too many words to describe. When you listen to it, you can know who its target consumers are. In addition, the main color of the brand is bright red, so the interest appeal is self-evident. Other brands targeted at target groups are: Good Boy (children's car), Wahaha (children's oral liquid), BusinessCom (business PDA) and so on. Of course, the connotation of a brand is not only a simple name, but also comprehensive elements such as quality, service, packaging and commitment, but the name of a commercial brand needs to be original, otherwise people will easily forget your name in the vast sea of people. 3. Use naming method: In his early years, Mr. * * started by making ties. The original brand was named "Golden Lion", but he couldn't afford it. Mr. Zeng is very puzzled: the quality and style of my tie are not worse than world famous brands, and the price is not high, but why can't I sell it? One day, relatives and friends asked: The Golden Lion, the Golden Lion, how unlucky it is to die and lose it. Who dares to wear this tie? In Cantonese, "lion" is homophonic with "corpse"; In Mandarin, "lion" is homophonic with "loss". Later, Mr * * * kept the word "Jin" and changed the English Lion into the transliteration of "Lilai". Therefore, the sales volume soared and the market opened, making it a famous brand in China today: Goldlion. The names of many powerful brands, whether heard, spoken, read or written, can often arouse people's beautiful associations. Northerners say "good intentions" and Cantonese call it "good colors". Naming brands according to known and potential associations is called "following the trend". This natural naming method should be clever, otherwise it will not only easily fall into the conventional mode, but even bring unexpected negative effects to the brand. Once upon a time, many hotels/restaurants liked to use words such as "Fa", "Li" and "Hao" as brand names, and used established words such as auspicious, smooth and developed to express their meanings, but they often backfired and felt inferior. A novel and unique brand name can turn ordinary products into attractive commodities, interpret beautiful artistic conception and bring happiness and good wishes to the audience. Every holiday, Red Coca-Cola will present a festive cartoon image of Fat Ah Fu, which has always used the good luck and good luck of China people. Inspired by this, Pepsi will launch a sentence: "I wish you Pepsi", and the brand and advertising language are perfectly integrated! Fujian Industrial Bank embodies "prosperity" ";

Naming methods of brand names (1) Hitachi, Toshiba, etc. , are examples of brand names with enterprise names. ② Named after animals and flowers. Naming animals and flowers with beautiful images can arouse people's attention and love for goods and pursue some symbolic meanings. For example, BMW brand cars, Xuelian brand sweaters and so on. (3) Naming according to the names of people and places. Such names either attract consumers with the reputation of people and places of origin, or arouse people's imagination of goods with history and legends. For example, Zhang Xiaoquan scissors, Tsingtao beer, Yunyan and so on. (4) Name products according to their manufacturing technology and main components, so as to arouse consumers' trust in product quality. Such as Erguotou wine and pearl oral liquid. Wait a minute. (5) Named after auspicious words or commendatory words with emotional color, so as to arouse people's goodwill towards the goods. If Fukang cars make people rich, then Goldlion ties bring people a lot of money. (6) Named after the invented word. Breaking the convention of using clever and meaningless words to express the meaning of commodity names has achieved amazing results. Such as Kodak film, TDK tape and so on.

Place names named after ethnic minorities don't know what to ask. Is it named in a minority language?

Many are in Xinjiang, Urumqi, Altay, Tacheng (Hetai, talba), Korla, Bayinguoleng Autonomous Prefecture, Kizilsu Autonomous Prefecture, Bortala Autonomous Prefecture, Turpan City, Kashgar City (Kashgar), Aksu City (Ake, Uygur: Bai, Su, Uygur: Shui), Artux, Tex County, Nilek County and Jim. . .

There are also many in Inner Mongolia, such as Hohhot, Erdos, Hulunbeier, Bayannaoer, Wulanchabu, Xilin Gol League and Alashan League. . .

There are Qiqihar (meaning Daur grassland), Jiamusi (according to research, Jiamusi is Hezhe or Manchu) and Harbin (according to research, Harbin is a jurchen) in Heilongjiang. . .