Public relations event planning

Public Relations Event Planning Part 1

Event name: Public Relations Style Exhibition

Purpose of the event: We will promote the basic knowledge of public relations in a way that members like to hear and see, and improve the general public relations The enthusiasm of members to participate in activities and enhance the public relations literacy of members.

Activity theme: Public relations style exhibition, showing public relations style

Activity content:

1. We promote public relations to our members through pictures and other means The origin, development and some basic principles and other basic knowledge. If sponsorship allows we will also distribute the Knowledge Booklet to members.

2. We will also invite teacher Feng Lan and well-known cosmetic brand consultants to explain to members the public relations etiquette used in dressing and makeup techniques, so that members can understand the importance of public relations knowledge in their daily lives.

Purpose of the activity:

1. To popularize basic public relations knowledge. According to the situation of the membership meeting, members do not have basic public relations knowledge.

2. Use a lively and interesting form to teach practical life skills and improve members’ confidence and interest in the association’s activities.

Participants: new and old members of the association

Event arrangements

Public relations photo exhibition

Expected time: April 10-15

Expected location: Expo Garden main road and Huiyuan main road

Activity arrangement: Post public relations knowledge leaflets on Expo Garden main road and Huiyuan main road

Organizational personnel arrangement: Person in charge: Huang Fei Participants: Other key members of the association

Lecture on public relations etiquette

Expected time: 7:00 pm on April 11th

< p> Expected location: Sanjiao B205

Activity arrangement: Invite teacher Feng Lan and cosmetics brand consultant to explain some daily dressing etiquette and makeup skills to members.

Organizational personnel arrangement: Person in charge: Huang Fei Participants: All key members of the association

Publicity plan

The public relations photo exhibition does not use publicity, because it itself is A form of publicity.

Promotion of lectures on appearance and etiquette: hand-drawn posters, 3 times * 3 = 9 copies

30 hand-written posters, 15 copies each time, posted in the canteen, dormitory, and information column

Financial Planning and Public Relations Event Planning Chapter 2

Planner:

XXX

Time:

20xx August 15th

Foreword

The Candlelight Project is a civil society public welfare undertaking that helps poor rural teachers in China's economically underdeveloped areas alleviate their living difficulties and improve their professional quality. A Group Co., Ltd. was founded in 1981. It is currently one of China's largest consumer electronics enterprise groups with global scale operations and owns three listed companies.

This time the group hopes that through a series of activities, the group's brand image will be firmly established in the minds of the target audience, thereby driving further development of the group's industries. The group decided to jointly carry out the "Beautiful Life, Candlelight Lighting" poverty alleviation teaching assistant activity with the Candlelight Project on Teachers' Day in September. The event has three main contents: the group and Candlelight Project jointly carried out the launching ceremony of the "Better Life, Candlelight Lighting" poverty alleviation teaching assistant activity, corporate culture exhibition, and "Candlelight Love, Praise for Teachers" essay competition.

Contents

1. Market analysis

(1) Corporate macro environment and industry analysis

(2) Consumer analysis

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(3) Competitor analysis

(4) The purpose of understanding the current situation of corporate public relations

2. Objectives of public relations activities

3. Public relations activities Theme

4. Targets of public relations activities

5. Time and place of public relations activities

6. Activity project process design

7. Media promotion

8. Schedule and material preparation

9. Cost budget

10. Effect evaluation

1. Market analysis

(1) Corporate macro environment and industry analysis

In 20xx, the overall market revenue of the home appliance industry climbed to 21.4 billion yuan, with a growth rate of 50%. It is expected that the home appliance industry will grow at a high rate in the next three years. growing at a rate of 20%. With the development of China's economy, the number of existing companies in the domestic home appliance industry is approaching 100,000. The number of home appliance companies in Beijing alone has exceeded 5,000, about 4,000 in Shanghai, and about 4,500 in Guangzhou. The number of domestic home appliance practitioners has reached 200 Ten thousand. A large number of domestic home appliance companies have stood out in the fierce competition, and world-renowned home appliance companies have also entered China's home appliance market through joint ventures, cooperation, etc., making China's home appliance companies continue to move towards the international advanced level.

(2) Consumer analysis

The group’s main consumer groups are family groups and individuals with certain financial capabilities. These consumers pay more attention to the affordability, practicality and brand of products. wait. Home appliances are generally purchased in specialty stores, online stores, hypermarkets and supermarkets. They are easily influenced by the brand's influence and public favorability to purchase products.

(3) Competitor analysis

Guizhou Province has best-selling home appliances such as Changhong and Skyworth, which are competitors of the group. Changhong Group pays more attention to education. In 20xx, it officially launched the "Happy Little Ping Pong" campus activity at Chengdu Jinjiang Hotel, signed a strategic cooperation with the Chinese Table Tennis Team, and led the national football champions into primary school campuses to promote the "Happy Little Ping Pong" activity.

In order to help Red Army Primary School students realize their wishes in 20xx, Skyworth Color TV Group launched the large-scale public welfare activity "Skyworth National Red Army Primary School Healthy Dream Realization Tour" in Huai'an, Jiangsu Province.

(4) The purpose of understanding the current status of corporate public relations

The Group has always strongly supported China’s sports and charitable donations. In 20xx, it officially became a partner of the Guangzhou Asian Games. The Group attaches great importance to cultivating good relations with the public and organizes poverty alleviation and teaching assistant activities to greatly enhance the Group's awareness and good reputation.

2. Objectives of public relations activities

Through this poverty alleviation and teaching assistant activity, a certain group will use the extensive dissemination of the news media to expand the group's visibility and gain recognition from more members of the public. At the same time, it also establishes a good reputation in the minds of consumers and lays a solid foundation for increasing sales.

3. Theme of public relations activities

"Beautiful life, lit by candlelight" Poverty Alleviation Teaching Assistant

4. Targets of public relations activities

Government departments : Education Bureau

Media: Jinghua Daily, Nanfang Daily, Guizhou TV, etc.

Public: Guizhou rural poor teachers, educators, philanthropists, entrepreneurs

5. Time and place of public relations activities

September 10, 20xx

Auditorium of Hope Primary School, Hongxing Road, Guizhou City

6. Public relations activity project process design

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Activity 1: The Group and Candlelight Project jointly carried out the "Beautiful Life, Candlelight Lighting" poverty alleviation teaching assistant activity launching ceremony public relations event planning part 3

1. Competition description and organizer:

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1. Event name, time and place: The competition includes men’s group (***13 events) 100 meters, 200 meters, 400 meters, 800 meters, 1500 meters, 110 meters hurdles, 400 meters hurdles, 4×100m relay, 4×400m relay, shot put, high jump, long jump, 100m hurdles, triple jump.

Hold time: December 10, 20xx ~ December 12, 20xx.

2. The purpose and main content of the competition: In order to promote the school’s culture and let the society know more about the characteristics of this college. The main content is to promote college students to increase their physical activity, enhance their physical fitness, and improve their physical and moral qualities. Enriching the content of students' extracurricular activities is conducive to improving their sports level.

3. Description of the event background and resource status of the event organizer: Event background: All major departments of the school conduct sports competitions together, and the rankings are calculated based on the total points obtained in each event. The school-wide sports meeting is one Larger shopping malls fully attract sponsorship from major sponsors. The event organizers mainly use the Social Sports Department of our college to arrange the referees and venue allocation of various sports. Resources: Sponsors communicate with the school and arrange them for various sports.

2: Target audience

1. Audience distribution and number prediction: The main audience is students, full-time teachers and leaders of the college, and a small number of them are members of the public. It is estimated that 4,000 people will watch this sports meeting.

2. Who inspired their interest in the event and how: This Games invited Comrade Mao Xinyu, a Chinese major general, to watch the game and give guidance on the event. And nIKe company provides rich prizes, which directly enhances the excitement of the event and strengthens the influence of the event.

3. Sponsor scope and sponsorship methods:

1. This event is suitable for: sports industry-related enterprises (such as: sports equipment companies, sports clothing companies, sports drink companies, etc.), Sports organizations (such as local sports bureaus, referee associations, etc.), media (such as local TV stations), major social advertisers and our school stores provide sponsorship.

2. Compatibility between this event and the image of the corresponding company: Sponsors can sponsor their favorite sports projects and the project will use the material or money you sponsor to improve the sponsors’ reputation. visibility, etc., so the sponsor, the sponsored sports and the audience are consistent with the image of the company.

3. Event sponsorship methods, title sponsor, main sponsor, equipment supplier: This sports meeting is title sponsored by nIKe Sports Goods, the main sponsor is nIKe Sports Goods Company, and the equipment supplier is nIKE Sporting Goods Company.

4. The amount of sponsorship is distributed among activity funds.

Activity: 110,000 yuan

Use amount (unit: yuan) Early start-up capital: 10,000

Sports equipment: 20,000

Athletes’ items : 25000

Invitation purchase: 500

Food and beverage expenses: 4000

Posters, banners, leaflets: 1000

Prizes: 20,000

Other expenses: 19,500 (including venue layout, etc.) Emergency funds: 10,000

Total budget: 110,000 RMB. Public Relations Activity Planning Part 4

The content of public relations planning copywriting mainly includes the following ten aspects:

1. Title

A complete public relations planning copywriting must Have a title that makes it clear at first glance that this is an event planning document rather than a work summary or evaluation report.

The title can be written directly as "xx company xx event planning book", or you can use words that point out a certain activity theme as the main title, and "xx company xx event planning book" as a subtitle and list it below. Down.

The title should be written clearly and easily.

2. Foreword

Also called background introduction. That is, briefly introduce the background of organizing and planning this copy. Because the planning, organization and implementation of any special public relations activity of a social organization are not without reason and have their own specific background and needs. Only by clarifying this background and need can we introduce the specific planning content (program) that follows, and also explain the urgency and significance of holding this event. Without a certain activity background, the planning content (plan) will be confusing.

The foreword should be written concisely and to the point.

3. Investigation and analysis

Public relations planning is based on investigation and analysis, and investigation and analysis is the preliminary work of public relations activity planning. Investigation and analysis is mainly to make a specific analysis of the organizational image. It can be analyzed from three aspects: advantages, problems and opportunities of the current organizational image, so as to clarify the focus and direction of the next public relations work.

Investigation and analysis should focus on the representativeness of the survey objects, the applicability of the survey means, the scientificity of the survey methods, the authenticity and comprehensiveness of the data collection, and the reliability of the analysis conclusions.

IV. Target Strategy

In order to improve the effectiveness of public relations activities, public relations goals must be established. The goal classification should be selected according to the specific situation of the organization, such as dividing the goals into overall goals and sub-goals, long-term goals, stage goals, specific goals, etc. (See page 188 of the textbook).

The goal strategy mainly considers whether the set goals are in line with the development strategy of the social organization, whether they meet the positioning requirements of the organization's image, whether they meet the needs of the public, whether they meet social culture and its development needs, and whether they address the problems existing in the organization. wait.

5. Creative Description

Creativity is the key to the success or failure of public relations activities. Creativity is a creative thinking activity carried out by public relations personnel based on investigation conclusions, social organization image characteristics and public needs. It is the finishing touch in the planning of the entire public relations activity. A creative public relations plan can attract and infect the public and achieve good results in public relations communication.

Creative content includes:

1. Activity theme.

2. Activity name and project.

3. Slogan.

4. Promotional works, etc.

The theme of the event should be novel, unique and individual, artistic and attractive.

6. Media Strategy

The process of public relations activities is also the process of information dissemination and two-way communication between the organization and the public. Therefore, the correct choice of communication media is the key to the success of the activity. An important part.

The choice of media must be targeted, feasible, and effective.

7. Activity plan

Activity plan is a guide for specific activities. Each activity plan should be formulated separately according to each activity project.

Activity plans must be thorough, operable and specific.

8. Budget

The correct budget is the guarantee for the implementation of activities.

The budget should be reasonable, comprehensive, and leave room for improvement.

9. Effect evaluation

Correctly evaluating the effect of this activity will help the organization understand the degree of implementation of the public relations plan, measure the actual effect of public relations activities, and mobilize the enthusiasm of public relations personnel. , and provide new information for the next round of public relations work.

Effectiveness evaluation should be based on the goals, seek truth from facts, and provide methods for evaluating the effects.

10. Signature

At the end of the copywriting, the following must be written:

1. Name of the planner. The name of the public relations company, public relations department or planner.

2. Planning book writing time. x day x month x year. Public Relations Activity Planning Part 5

1. Purpose and significance of the activity:

Enrich school club activities, strengthen the connection between campus and society, so that students can enter the society earlier, and also respond to The school calls for socialization of the campus. As Guangxi University is about to usher in a new generation of effective members, our Public Relations Association hopes to inject new vitality into the future development of the association and enhance the motivation for the development of the association. At the same time, we hope to actively strive for cooperation with society by expanding the scale of recruitment activities. Interaction to improve the social practice ability of college students.

2. Event time:

September 12, 20xx - September 17, 20xx

3. Event location:

Recruitment publicity is carried out throughout the school, and the final recruitment sites will be located in the small square 6B and the square in front of Bihuyuan.

4. Activity content:

(1) Preparatory stage of the activity (September 8th - September 9th):

Targeted at current student associations In view of the current development situation, the current leadership of our society has attached considerable importance to this recruitment work and has formulated a series of recruitment measures and emergency response plans.

1. On September 9, the association held a leadership meeting to discuss the details of the new recruitment work and use the next two days to make a feasibility judgment.

2. On September 10, the association held another leadership meeting to determine that it would recruit new jobs in the future and implement the individual responsibility system.

3. The association conducted internal discussions on possible problems in recruiting new members and formulated a series of solutions to the problems.

(2) Mid-term publicity stage of the event (September 10th to September 11th);

In this stage, our association will paste POP posters and promote our products through exhibition boards Club, and promotional banners will also be hung in the later stages of this stage to increase the visibility and influence of our club among freshmen.

(3) The formal recruitment phase ;

In this phase, we will recruit all current students , especially freshmen, distributed more than 3,000 flyers to expand publicity. At the same time, other promotional activities will not stop because of this, but will intensify. Every day we hang the flag of our association high at the recruitment site to attract more people to pay attention and come for consultation. There are also ballroom dancing activities on site to attract more visitors, which creates the possibility of gaining time for them to get to know our association better. An office will also be set up on site, and interested students can fill out a form to join the meeting on site.

(4) Recruitment summary work stage ;

In this stage, we will summarize this activity and enrollment planning Compare and find out the successes and failures as a summary of experience in the development of the association. Enhance the association's work coordination capabilities and the association's overall work capabilities.

(5) Publicity work:

1. Hang the club flag to attract more people’s attention and expand the association’s visibility.

2. Distribute more than 20xx leaflets throughout the school. Distribute flyers to expand the publicity and attract more dance enthusiasts and Aimei students to care about our club, understand and join our club.

3. Poster promotion. 5 posters will be posted in Sixth B, Dongyuan and Dongyi of the school to highlight the work strength and characteristics of our club and to further expand the influence of our club.

4. During the school club’s orientation and in the following period, our association will mobilize all existing members to carry out publicity activities to expand the influence of our club.

5. In addition to the above measures, our association will also formulate a member training plan for this semester to make the new students understand that our association is a society that sincerely serves its members. In order to enhance the curiosity of new members about our society, and thus join our society.

(1) Publicity work

1. Pan Longyun of the Propaganda Department is responsible for the production of flyers.

2. The production of exhibition boards and posters is led by Pan Longyun of the Propaganda Department, He Linghui of the External Relations Department, and Yang Yi of the External Liaison Department, with the Propaganda Department taking the lead.

3. Wu Yufang of the Secretariat Department is responsible for preparing necessary materials.

4. In addition, President Zhang Chengfang and Organization Department Sun Yani are responsible for the preparation of the chess emblem, later data collection and verification, and event coordination.

5. Li Zhaowei from the Public Relations Department is responsible for the preparation of music and actors.

(2) Recruitment site

The recruitment site is staffed by all departments. New students who come to watch or register will be received and explained about the association, and we will try to attract them to our association. The staff can arrange lunch by themselves

(3) External contact

The external sponsorship of this event and the contact with the broadcast media are completed by the External Relations Department and the Public Relations Department.

5. New student membership fees and planned number of new recruits

Based on the current actual situation of club work and relevant school documents, the leaders of our association collectively understand the arduousness of this year's recruitment work. Therefore, based on the actual situation of our association, the new leadership of our association unanimously decided after collective discussion:

①. The membership fee for new members is 20 yuan, and the membership fee for old members is 2 yuan.

②. Our association plans to recruit 300 new members this time (excluding old students above sophomore year).

Note: This recruitment is mainly for freshmen.

6. Budget:

1. Flag production: 30 yuan.

2. 20xx leaflets for new recruitment: 160 yuan, 0.08 yuan/sheet.

3. Two promotional banners: 120 yuan, 60 yuan per banner.

4. Exhibition board design and materials (***5 pictures): 50 yuan, 10 yuan/sheet.

5. 5 posters. 200 yuan, 40 yuan/piece.

6. Post-material processing fee: 50 yuan

Total: 610 yuan Public relations event planning 6

1. Project background

The conclusion is drawn based on the public relations investigation report on Chenlu Food and Beverage Co., Ltd. The enterprise is a rapidly developing small and medium-sized enterprise. Although there is room for further development in corporate management, product development, product quality, and technical research in this industry, it still has a certain degree of competitiveness compared with companies of the same type and scale. One of the problems that companies are currently facing is that their public relations campaigns have not achieved the expected results, including that the company's business does not have high recognition and reputation in the minds of local governments, related companies, and consumers. For an enterprise that has just entered the national market, its business in various places is not yet stable and mature. At this time, the enterprise still needs to do a lot of work in public relations. In order to achieve the goals of establishing a good corporate image and a higher reputation in the public mind and increasing the company's public awareness from the original 15% to 20%, we specially provided this public relations for Chenlu Food and Beverage Co., Ltd. Promotional plan.

2. Activity theme

Love and morning dew bring happiness to thousands of homes

3. Activity goal

By participating in food exhibitions where the products are located Association, combined with the "Donate to the Red Cross" love activity, borrowed local media publicity to increase the awareness and reputation of xxx company and products in the public mind. Establish Chenlu's corporate image of "love + health" in the public mind.

IV. Comprehensive analysis

1. Company profile

Hebei Raoyang County Chenlu Food and Beverage Co., Ltd. is located in Raoyang County, Hengshui Region. A large enterprise specializing in milk beverage series, lactic acid bacteria beverages, fruit juice beverages, and fruit-flavored beverages. At present, the company has total assets of 12 million yuan, covers an area of ??more than 28,000 square meters, has more than 300 employees, and 20 high-tech personnel. It has 2 workshops, all of which have achieved mechanized production. The company always adheres to the business philosophy of surviving on quality and developing on credibility, and is committed to improving the technological content of its products, enabling the company to develop rapidly. The company was registered in accordance with the law in 20xx and successfully passed the food safety certification. In line with the business philosophy of "integrity-based, advancing with the times, scientific management, and customer first", the company has established a comprehensive quality assurance system, passed national appraisal, and obtained the QS market access certificate. It is currently the only enterprise in Handan City's beverage, water, and beverage industries that meets the comprehensive indicators of production environment, equipment, product quality, etc., and has therefore won the honorary title of "Consumer Trust" many times.

2. Product Overview

The company currently produces mainly juices and has a dedicated product research and development department. The company has a rich product range and is constantly adding new products. The company uses high-quality water sources, the new factory is far away from industrial areas, and the raw materials used in the products come from large food processing companies in Shanghai. The area of ??the new factory has been doubled, and the production environment is more comfortable. The newly introduced advanced automation equipment such as large filling machines has doubled the output. The production workshop is isolated from the outside world. Employees operate in strict accordance with the regulations during the production process and clean and disinfect the production workshop every day. The quality supervision department imposes strict quality and hygiene requirements on all stages of product production, processing, and packaging to ensure the health of consumers. A reliable product.

3. Market analysis

According to the person in charge of the company, among domestic companies of the same type and scale, the drinking products produced by Chenlu Food Co., Ltd. account for 18% of the national market share. . The products mainly occupy a relatively high share in Henan, Shanxi, Shandong, Hubei and other surrounding provinces. The market in most of these regions has only been initially entered, and public relations activities need to be further strengthened to consolidate and grow.

4. Consumer analysis

The various drinking products produced by Chenlu Food and Beverage Co., Ltd. have a certain degree of recognition in the company's location. Although there are many companies competing with it in foreign markets, xxx has a large number of potential consumers of all ages with its rich product variety, high quality requirements and price advantages. Coupled with the company's honest management, it should be able to win the favor of more customers and consumers.

5. Basic activity procedures

1. The time is determined by the specific date of the exhibition where each business is located, but the relevant information of the exhibition must be grasped one month before the exhibition, and as far as possible Possibly secure a favorable booth (preferably near the entrance to the trade fair).

2. Arrange the venue carefully and require that in addition to product samples, other items, pictures, and decorative appliances on the booth should be centered around the theme of "Morning Dew of Love, Happiness to Ten Thousands of Homes."

3. Use public relations techniques and obtain permission from the exhibition organizer to set up a special counter to provide the company’s drinks to the participating public for free.

4. Announce to the local media before participating in the exhibition that the company will take 15% of the profits from the orders signed at this exhibition to donate to the Red Cross charity activities, and invite the media to follow the exhibition site. Report. 5. Make a summary of this activity after the meeting.

6. Dissemination and Communication Plan

1. Inform the local media of the matter before the exhibition, and sign an advertising business with the media for a certain period of time. Banners and slogans of love activities between the company and the Red Cross will be placed next to the booth. During the exhibition, relevant Red Cross personnel and media reporters will be invited to the exhibition site for supervision and follow-up reporting. We also took photos and videos to commemorate this event.

2. Distribute leaflets about the company and its product features to the public near the exhibition hall.

3. Corporate leaders visit the exhibition site in person to communicate with customers on products, services, industry development, etc.

4. Explanation of the company, its products and charity activities by specialized personnel.

7. Budget funds

Distribution of 20xx copies of exquisite leaflets is 600 yuan; exhibition booth rental fee is 6,000 yuan for two days; booth decoration fee is 1,000 yuan; employee salary fee is 3,000; living expenses The cost is 600 yuan; the media advertising cost is 9,600 yuan. Two episodes will be broadcast on the 7:30 broadcast segment of local mainstream TV stations. .The total budget fund is ***26,800 yuan.

8. Prediction effect

Combining the exhibition with the Red Cross charity activities should have two effects. On the one hand, it leaves a deep impression on the exhibiting customers, making them feel that the company must be an honest company and willing to establish a cooperative relationship with it. To a certain extent, increasing corporate orders will increase corporate benefits; on the other hand, media publicity will definitely increase the company's awareness, establish a good corporate image in the minds of consumers, and let consumers know that the company is a caring and socially responsible company. enterprises, ultimately increasing consumer confidence in the enterprise.