What does the whole case of brand planning include?

1. Brand Planning What does the whole case need to be planned?

To put it simply, the whole case of brand planning generally refers to: the market research activities conducted in the early stage, how to position the whole brand, and the integrated planning of the brand after positioning, including LOGO, VI design, commodity packaging, and advertising formulation, online and offline creative advertising formulation and planning, website construction, and even investment channels and planning. , all need to be filled in by the person in charge. It can be seen that it is very complicated to complete a complete brand planning case. Therefore, many companies will focus on different positions according to their different businesses.

Second, how to plan the brand of the whole case

1, professional planning company cooperation

Because brand planning is the only way for brand promotion, but many companies do not have talents in this field. In order to improve the survival rate of their own companies in the market, they often hand over this plan to professional planning companies for a series of market research, positioning and even overall packaging advertising design. This way can not only reduce their internal friction, but also improve the quality and speed of promotion, which has become a mainstream promotion model.

2. Standardization of competitive display.

In the advertising industry, it is very difficult to take over the whole case, especially for some big brands. The way they get customers is to do competitive display, because the budgets of these companies are often hundreds of thousands or hundreds of millions, so competitive display has become one of the ways to measure the comprehensive strength and level of an advertising company.

What does the whole case of brand planning include? Universal Ivy Bian Xiao will share it with you for the time being today. If you are interested in online marketing, I hope this article will be helpful to your work or study. If you want to know more about copywriting optimization, advertising marketing copywriting methods and materials, you can click on other articles on this site to learn.