How to do a good job in news propaganda

First of all, there must be a strong desire for publicity.

We should fully understand the importance of propaganda work. In the fierce competition, the promotion of enterprises and products is actually the inherent requirement of running enterprises well and an important part of enterprise management. Publicity is not just spending money on advertising. Propaganda is to introduce enterprises and products to the society in all directions by using all possible opportunities and carriers, which is the real propaganda. The competition between modern enterprises is not only the competition of products, but also the competition of culture. Therefore, we should not only promote products, but also promote corporate culture. Do a good job of products internally and publicize your own characteristic culture, and introduce your own products and culture externally. Internal employee recognition, external social recognition. This is the role and effect of propaganda.

As an enterprise, we should fully and comprehensively understand the significance of publicity and always maintain a strong desire for publicity. To convey the spirit, implement ideas, unify ideas, and introduce methods and products, the first thing to do is propaganda, and the first thing that comes to mind is propaganda. In this sense, publicity is the most important project.

Have a strong desire to publicize, but also understand and follow the special laws of propaganda work. Modern society has a fast pace of life, a fast habit of thinking and a strong utilitarian heart. Therefore, people often ask for the same in propaganda work, and should immediately see the benefits and produce results, but this is not the case. Propaganda is an ideological thing, which sometimes plays a subtle role and has a lagging process, which is its characteristic. You ask it to make something as difficult as a product, and you will see coins as soon as it is sold in the market. This is a requirement for news propaganda work. Perhaps it is this understanding that affects the awareness and desire of a unit leader for propaganda work.

People spend a lot of money on advertisements without hesitation. Some TV advertisements in mainstream media are calculated in seconds, and the cost is very considerable. It is said that the prime-time TV advertisements of central and provincial TV stations are hundreds of millions or even billions, and people are willing to do so. In the final analysis, it is people's strong propaganda consciousness and desire. In the final analysis, this desire is the fundamental prerequisite for doing a good job in news propaganda.

Second, there is a diligent propaganda team.

It is not enough for leaders to have strong propaganda desire, but also to organize a propaganda team carefully. This team has strong business knowledge and writing ability, and is the "literary courage" and "pen holder" of the unit. This team is lean rather than huge. These people are very good, they write quickly; Familiar with various writing styles, good at news writing; Be good at grasping the breakthrough point of news propaganda, find the right propaganda point to write, and have time nodes to report what happened in time; Accurate and timely, strong sense of news propaganda, very "sensitive", follow quickly and cooperate closely. The above is about business ability. But these are not enough. We need to be diligent, hardworking and willing to work hard. Writing is a hard job, which needs to be timely and fast, and it needs to work overtime or even stay up late. Writing varies from person to person. There are many literati like Lenin who can write in a messy environment, but most of them need a quiet environment and need to work overtime to catch up on the manuscript. Different from literary works, news propaganda manuscripts need special brewing and conception. They are all timely drafts with strong timeliness, and it is difficult to deal with them without working overtime and staying up late. Therefore, it is a hard job to engage in news propaganda. He needs not only a strong knowledge of literature and writing, but also a strong professionalism and endurance. Sensitivity and quickness are the basic requirements of news propaganda. Ability and willingness to endure hardships are the basic qualities that journalists and propagandists should possess.

Third, there is a perfect incentive mechanism.

Writer writing is actually a kind of high-intensity mental work. A good manuscript is the crystallization of wisdom from hard work. Therefore, we should have a perfect incentive mechanism and a reasonable reward system. Of course, as these writers, especially those in enterprises, they should work hard and suffer hardships under the encouragement of different entrepreneurial spirits, like the employees in enterprises, and strive to contribute to the development of enterprises and give full play to their roles. But as a business department and as a leader, we must fully realize the multi-level reward function. In order to keep these propagandists enthusiastic about writing for a long time, various incentives are indispensable.

As an incentive, he includes both spiritual and material aspects. As leaders, we should always see their achievements and use every possible occasion to affirm and praise them. As a result of labor, just as front-line workers have overfulfilled their tasks, they should also receive material rewards according to their different achievements. Material rewards should not be decided by leaders and departments at will, but should become a system and be cashed in time. With the system, the reward will have the basis for implementation. Only when moral encouragement is timely and material rewards are in place can we promote the continuous improvement of news propaganda work and maintain the lasting enthusiasm of specific personnel.

Over the years, the national defense industrial technical school has attached great importance to the news propaganda work and formed a complete and systematic reward mechanism, requiring separate news propaganda and timely moral and material rewards. For excellent propaganda manuscripts, leaders should analyze, appreciate and encourage them with the author himself, which makes the author feel a sense of accomplishment and honor. Paying attention to news reports has effectively promoted the ideological work and campus culture construction of the school, expanded its social influence and enhanced its popularity.

Fourth, there is a three-dimensional publicity network.

To improve the effect of news propaganda, it is important to have a three-dimensional propaganda network. This network should be a fast and efficient system and an important part of enterprise management.

Internally, we should make good use of audio-visual platform carriers such as radio and television networks, newspapers and blackboard newspapers. There should be a multi-level information collection and feedback system to form a fast information transmission network. After the draft is completed, there is a strict review system for the final draft. It is necessary to grasp it accurately and timely, to play a propaganda role, and not to disclose political and commercial secrets that should not be disclosed.

Externally, we should be good at establishing extensive media relations, making friends with the media, and making full use of relevant media to provide social publicity services for our unit. Let the media publicity (advertising) units need to spend money or less, and do not need to spend money to let the media publicize (publish). The news propaganda work of an enterprise changes with the change of the periodical objectives and tasks of the enterprise unit. He serves the different goals of enterprises in different periods and is the means to achieve them. Internal propaganda and agitation to promote the work; Promote products and corporate image. Therefore, it is necessary to carefully arrange the layout, carefully plan and regularly summarize and improve. I think the news propaganda of such a unit can play the greatest role. Grasp the overall dynamics of the unit downward and establish good relations with the news unit upward. Original publisher: sdgaek.

How to give full play to the role and function of news propaganda work Abstract: News propaganda work must take the implementation of the spirit of the 17th National Congress as the main line, the practice of Theory of Three Represents as the guide, the achievement propaganda and the experience propaganda as the main content, constantly enrich the connotation of news propaganda work, expand the field of news propaganda work, innovate the means of news propaganda work, and integrate the resources of news propaganda work, so that news propaganda work can form a powerful "radiation field" of public opinion. Keywords: news; Publicity work; Function; Functional news propaganda is a window to show corporate image, a tool to create an atmosphere of public opinion and a channel to cultivate talents. Under the ever-changing new situation, how can the news propaganda work keep pace with the times? How to further play the service role of news propaganda work for enterprise development? This is an important issue. To solve this problem, we should start with improving the quality of news propaganda and further enhance the pertinence, effectiveness, attraction and appeal of news propaganda. We should take enhancing effectiveness as the starting point and end result of news propaganda work, enhancing attractiveness and appeal as methods and means, and enhancing pertinence as the key link to improve effectiveness, strive to promote the unity of goals between enterprises and employees, and finally turn the goal of making the company stronger into the unified action of employees. First of all, raising awareness and enhancing sense of responsibility is the premise of action. What role can news propaganda play and what is its significance to enterprises? This is the first problem that leaders at all levels and all employees need to make clear. First, we should fully realize that news propaganda is the main channel to shape the external image of enterprises. With the intensification of market competition, improving the visibility of enterprises has become the dominant strategy for sustainable development of enterprises. On the one hand, enterprises should win the support of government departments, the cooperation of partners and the trust of customers through high visibility and good reputation. On the other hand, enterprises