Can anyone tell me more about elevator frame advertisements? (Urgent)

Elevator print media has been maturely developed in major cities across the country. At present, advertising services represented by traditional media are in a development period of industrial integration and fierce competition. Elevator advertisements in densely populated business buildings and high-consumption luxury residential areas have brought huge commercial benefits to major businesses with advanced advertising awareness. With its unique charm, elevator print advertising has appeared in every corner of Spring City and has now become a new mainstream media that businesses must compete for.

As the functions of important mainstream media such as newspapers and television are dispersed and weakened, the competitive advantages of traditional media have gradually been lost, and a development trend has been formed in which traditional media and emerging media coexist.

Five major advantages

Targetedness

The coverage groups of elevator print media are basically urban middle- and high-income people with high cultural level, great social influence, and consumption Strong ability, leading the mainstream of consumption.

Exclusivity

With wide coverage and zero-distance locking of audience groups, elevator print advertisements have a strong visual impact; 100% effective arrival rate, without any advertising interference, It can effectively seize the terminal market and truly achieve 100% effective utilization of investment funds without any waste of advertising resources.

Complementarity

Elevator print media advertising is an organic combination of dynamic audience groups and static advertising content. It makes up for the shortcomings of the existing main media, TV and newspapers, and maximizes the use of advertising. The all-round information dissemination effect of publishing in points, lines, surfaces, pictures, texts, etc.

High frequency

The elevator audience will come into contact with the elevator several times a day and the media at the same time Advertisements, which are read repeatedly, can help companies fight for position, conduct mid-production promotions, quickly increase brand awareness in cities, and double sales.

Mandatory

In commercial and residential buildings, people take the elevator an average of four times a day, and there are also a certain number of passengers. Due to the small space when taking the elevator, advertising is the only stimulus to consumption and its reading is compulsory.

Audience Analysis

1 Elevator print advertising covers a fixed high-income audience every day in terms of reach rate, exceeding other outdoor media, and the place where the elevator print advertising is located has high-income families. They are the mainstream investment consumers in society.

2 Among the advertising groups for elevator print advertisements, 82.5% are business groups with senior positions such as managing directors, general managers, and directors who hold leadership positions in foreign companies and offices; 10.1% are Experts, scholars or senior government officials and government affairs groups holding leadership positions in state-owned enterprises and institutions.

3 Among the above advertising groups, nearly 70% of the users work in high-end office buildings. Their lifestyle is generally to go to the office building from their apartment home to work every morning, and return very late after get off work in the evening. at home.

4 After most people enter the elevator, their eyes will first be attracted by the simple, bright and impactful pictures. The impactful picture design and color matching will bring more reading to the users. Frequency and attention rate.

5 About 90% of the audience likes eye-catching, beautiful and concise advertising images.

Audience digital survey

1 Elevator print media has a large number of readers. Based on the calculation that each person reads twice a day and each reading time is 2 seconds, advertisements on elevator print media are generated Total reading time: 18,000 minutes totaling 300 hours.

2 98% of readers’ evaluations of elevator media advertisements are positive and interesting.

3 In the first two weeks after the advertisement started, more than 98% of readers had paid careful attention to and read the elevator print advertisement, and 87.4% of them said they would actively read it whenever they took the elevator.

4 Almost all readers said that they would take the initiative to read the elevator print advertisement at least twice during the four-week advertising period.

5 93.7% of readers said that they spend at least 4 seconds reading advertisements published by elevator print media every day.

6 According to a survey conducted within one week after the advertisement was released, 84% of readers could quickly name the advertising images or content of print media advertisements that had been released in elevators without being reminded. When given a shallow reminder, 96% of readers can name or recall the images and content of elevator print ads