The culture and history of Lai Maojiu?

Behind the beginning of the national wine is the originator of “Lai Jiarong” sauce aroma!

Lai Mao has a lot of connections with Moutai, and some people call him the ancestor of Moutai. Speaking of the history of Moutai, we have to mention "Lai Jiarong".

Lai Jiarong, the ancestor of Jiangxiang, was originally from Fujian. In 1826 AD, during the Daoguang period of the Qing Dynasty, "Maotai Shaochunfang" was founded in Maotai Village. Later, Lai Jiarong was responsible for the production and operation of the winery. He created the original "huisha" brewing process and complex brewing technology to brew Maotai liquor with a unique flavor. , is famous far and wide, and is a typical example of the most perfect style of Maotai-flavor Daqu wine. Later generations are called "the ancestor of Maotai-flavor" and "the originator of Laimao".

In 1915, it coincided with the Panama International Exposition. The World Famous Liquor Exhibition. Mr. Lai Jiarong was determined to participate in the competition with a patriotic heart, and sent Lai's Mao Liquor to the "Panama International Exposition" in San Francisco, USA through the then Republic of China government. It won the world gold medal in one fell swoop and became one of the three major distilled spirits in the world. From then on, It entered the international market and became a Chinese national treasure with a global reputation.

In 1929, Lai Jiarong invested and assigned his son and his brothers to expand the "Hengchang Shaofang" and renamed it: Hengxing Winery, creating another century. Laijia Maojiu was made in Maotai Town, Kweichow, and the ancestral brewing secrets were passed down from generation to generation. Later, the ancestral business was passed down to his son. His three sons, the Lai brothers, followed their father's wishes and officially established "Laijia Maojiu" and "Laijia Maojiu". Named "Laimao" liquor trademark

After the founding of New China, the three largest Moutai distilleries, "Laimao", "Huamao" and "Wangmao", were all state-owned and established. "Kweichow Moutai Distillery" and its product "Kweichow Moutai" are known as the national liquor. So far, the "Lai Mao" liquor created by Lai Jiarong's successor has laid a solid foundation for the future glory of the national liquor Moutai.

The "Lai Mao Liquor" founded by Mr. Lai Jiarong has become a famous Chinese wine and will go down in history forever.

After the reform and opening up in the 1980s, Mr. Lai Shihao, a direct descendant of Lai Jiarong, returned to Maotai Town and followed his family's footsteps. Passing down secret recipes and traditional techniques to produce Maotai-flavored "Lai Mao" wine, vowing to inherit and carry forward the classic Maotai-flavored "Laijiamao Liquor". With the unremitting efforts of Lai Mao's descendants, Lai Mao's descendants launched the classic Maotai-flavored "Lai Jiarong" Lai. Mao is favored by the world.