How to drain fresh supermarkets?

He quadrupled the income of fresh supermarket in January with three tricks!

A boss, fresh supermarket opened 1 years, business is tepid. After thinking that there was no good strategy for many days, the boss sincerely consulted the experts and used the following three techniques to quadruple his income:

1 Free dishes attract tourists

Clean the vegetables, make them into semi-finished products that can be directly cooked, and package them.

After contact and consultation with several nearby residential properties, we will give away vegetables and pre-printed brochures in turn in several residential areas after work.

The booklet introduces the origin and nutritional characteristics of the main products in the supermarket, and introduces the hygienic standards and control measures of various products formulated by the supermarket.

The last page of the booklet is "Lucky 52". With this page, customers can get a semi-finished green vegetable from the supermarket every week, and it takes one year to deliver it!

After a week of giving away green vegetables for free, the traffic of fresh supermarkets has more than doubled!

2 added value sticks to customers and increases customer unit price.

After the passenger flow increased, fresh supermarkets pursued victory and launched a series of measures full of added value.

Such as children's nutrition recipes, old people's calcium supplement recipes, and one-week nutrition recipes, to solve the problem that most customers have a headache about what to buy every day.

This effectively improved customer stickiness and increased the customer unit price to 1.3 times!

Three award-winning games are very popular

There is a turntable outside the supermarket gate, and customers can play turntable games with shopping receipts. The biggest prize is that they are free when shopping!

The reward is linked to the total purchase amount, which also stimulates the customer's unit price to increase slightly.

The live roulette game detonated the popularity of the supermarket, and the winning experience became the talk of retired aunts, attracting more customers for the supermarket.

With the three measures, the monthly turnover of fresh supermarkets has increased from 300,000 to 65,438+200,000!

How to drain fresh supermarkets is very clear. Three measures can solve the drainage problem of fresh supermarket.