What are the store design techniques for township supermarket chains?

In February 2005, the Ministry of Commerce launched the "Ten Thousand Villages and Thousands of Townships Market Project" nationwide, sounding the clarion call for supermarket chains to enter the rural market. Over the years, chain supermarkets have achieved great development in rural areas, allowing farmers to enjoy the convenience and benefits brought by modern commercial circulation, and also bringing a certain amount of income to operators. The "Gold Medal Store Guide" plans to add a special issue of "Rural Supermarket Chain Category" to the store design chapter to analyze individual cases and introduce the store design skills of rural chain supermarkets. I hope it will be helpful to friends who want to open chain supermarkets in rural areas. Helps.

A clever combination of large and small signboards

Locally, Guoshang Supermarket Chain has a certain reputation. Liu Guiqin introduced this chain signboard and named his store "Guoshang Chain Supermarket Yellow" Zedian", using the supermarket chain's signboard to increase the visibility of its own stores. The door of the Huangze store of the Guoshang supermarket chain is very eye-catching. The signboard is as long as the supermarket store. In addition to the eye-catching words "Guoshang Chain Supermarket Huangze Store" printed on it, it also has the words "Shengzhou City Safe Demonstration Store" printed on it, so that customers can add trust and feel confident when buying.

Slogans on the glass wall

The side of the supermarket facing the street is completely decorated with a transparent glass wall. The shop owner made promotional slogans about the supermarket's business philosophy and pasted them on the glass wall. Slogans such as "Take the right path, sell the right products, and establish the right brand" highlight the business purpose of the supermarket and have a relatively good publicity effect. In addition to posting promotional slogans, glass walls have also become a good place to post product leaflets and hang advertising banners. Because glass has better transparency, the product leaflets posted inside are also clearer from the outside. With the protection of glass, the leaflets can last longer and play a better publicity role.

The cigarette counter is prominently placed

Wooden cabinets, shelves and glass counters are placed at the entrance of the supermarket, where high-end products are displayed. Among them, the placement of cigarettes has become a highlight. The cigarette counter is placed in a prominent position at the entrance. The cigarettes in the counter range from high-end to low-end, and the variety is very complete. Small packs of cigarettes are placed in layers on a slanted glass counter, corresponding to the price tags one by one. The prices are clear and consumers can see them at a glance when purchasing. Whole cartons of cigarettes are placed on wooden cabinet shelves. The store owner places mid-to-high-end cigarettes, especially high-end cigarettes, in a very conspicuous position to make customers feel that the cigarettes in the store are of high quality.

Properly set up display areas

The operating area and financial strength of rural supermarkets are difficult to compare with large supermarkets in cities. However, rural supermarkets can make use of existing resources and arrange their operations reasonably. place to meet business needs. All the basic sections of some large supermarkets such as import and export, checkout area, shelf display area, frozen food area, etc. are all available in the store. In each section, the products are arranged in an orderly manner, and corresponding products are stacked in some small spaces where it is difficult to place shelves, making full use of the space. In terms of shelf settings. Although the aisles between the shelves may not look as spacious as those in large supermarkets, they are enough to meet the shopping needs of rural customers. In addition, the products on the shelves are divided into areas according to product categories. In order to display more products, the display quantity of each single product is smaller. The merchandise is divided into reasonable sections for the convenience of customers.

The promotion area is attractive

The establishment of a promotion area is a highlight of the supermarket. Some supermarkets often place special promotion signs on the basis of the original product price tags. On this basis, the Huangze store of the national supermarket chain has set up a special promotion area using display racks to display the products for promotional activities together. Convenient for customers to choose and buy. There are often some regular customers who go straight to the promotion area after entering to see what products are on sale. Rural supermarket chains have unique advantages in setting up special promotion areas. The operating area of ??rural supermarkets is small and the product varieties are relatively small, which provides conditions for the establishment of special promotion areas. Setting up a promotional area can not only facilitate customers' purchases, but also improve economic efficiency. It can be said to kill two birds with one stone.

Sports counters are unique

Sports counters are a new world that has recently been opened up. The shop owner paid attention to the use of color tones and lighting when designing and decorating, giving this counter a fashionable atmosphere that is very eye-catching in the supermarket. The main reason for setting up a sports counter is that with the improvement of living standards, rural customers' consumption demand for sports and leisure products is increasing. The low-end products in rural markets cannot meet the demand, so many customers go to cities. Buy.

Carefully setting up sports counters in supermarkets and introducing brands suitable for rural market consumption levels for customers to choose from can not only become a major business highlight of the supermarket, but also provide convenience to customers.

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