What is the slogan of Red Bull?

1, "Drink Red Bull when you are tired", the advertising slogan of Red Bull, the first brand of international functional drinks, has been playing in China for eight years.

Life is either a brave adventure or a waste of time, and your energy is beyond your imagination.

Red Bull, a refreshing drink born in Thailand, is mainly composed of water, sugar, caffeine, cellulose alcohol and vitamin B. The target consumers are blue-collar workers such as shift workers and truck drivers. Drinking a bottle after staying up late has an amazing refreshing effect.

In the China beverage market in 1990s, some national brands such as Jianlibao, Robust and Wahaha fought against foreign brands, and no company in the market developed such a functional beverage for the public.

Extended data

"trademark dispute"

Thailand Tencel Pharmaceutical Group (Thailand Red Bull) is the owner of the trademark of Red Bull. ?

Tencent Group authorized China Red Bull to produce and sell red bull series drinks in China from 1998. China Red Bull did not stop production and sales after its authorization expired on October 6th, 20 16, so Tencent Group initiated trademark infringement lawsuit, and China Red Bull also initiated trademark ownership dispute with Beijing Higher People's Court.

2019165438+125 October, the Beijing Higher People's Court made a judgment of first instance, rejecting all the claims of China Red Bull that it "enjoys the legitimate rights and interests of the owner" and asked Tencent Group to pay its advertising fee of 3.753 billion yuan. China Red Bull subsequently appealed to People's Republic of China (PRC) and the Supreme People's Court (hereinafter referred to as the "Supreme Court").

2065438+On June 24th, 2009, the case of Thai Tencel Medical Care Co., Ltd. v. China Red Bull Producer and Seller was rejected by Zhejiang Higher People's Court according to law.

On June 5438+February 2, 2020/KLOC-0, the Supreme Court made a final judgment on the dispute over the ownership of "Red Bull Series Trademarks" between China Red Bull and Tencel Group: it rejected the appeal of China Red Bull, upheld the first-instance judgment, and made it clear that Tencel Group was the owner of the Red Bull Series Trademarks.

Baidu Encyclopedia-Red Bull