Why is Chunyuan Juanshan, who is newly launched by Tianyou, so expensive?

tianyou Chunyuan Juanshan organic fresh milk, which is the first organic fresh milk of Juanshan in China. The milk source comes from Juanshan cattle with noble blood, which is not only rich in 125mg of native high calcium and 4.g of native Juanshan milk protein, but also has organic traceability from pasture to market, zero pollution and zero addition, bringing high nutrition and safer double quality enjoyment. So it makes sense to be expensive.