Why was the mobile phone brand Logo born so long?

Apple LOGO is probably the most well-known mobile phone brand with the highest appearance rate. Whether it is fruit powder or fake fruit powder, Apple LOGO is posted on cars, notebooks, and even clothes and shoes. It can be seen that in addition to the popularity of the brand itself, Apple's simple and pure LOGO is also one of the reasons for attracting fans. There are many rumors and stories about Apple LOGO, some of which are even exaggerated and some are mythical. The design of Apple LOGO is actually very simple, not as complicated as we thought. Let's take a look at what Apple LOGO designers say. Apple has five versions of the LOGO at different times. The first version of the Apple LOGO is completely different from the current LOGO, which was designed by Ron Wayne when Apple was just founded. He was a partner of two founders of Apple. Ron's trademark is a pen-and-ink painting, in which Newton sits under an apple tree, and the full name of the apple is distributed on the edge of the painting in the form of poetry. Apple's earliest LOGO didn't take long. After making the prototype of AppleII shell, Jobs realized that their trademark was not suitable, so he needed a new trademark, so he found a design company called Regis McKenna, which was opened by a friend of Mike Markkula, one of Apple's first three employees. Rob Janoff was the artistic director of the design company at that time, and it was in his hands that the Apple LOGO was born. Rob Janoff didn't receive too many requests from Apple executives including Steve Jobs when he designed the Apple LOGO, but Steve Jobs asked not to design it too cute. Rob Janoff originally designed a bitten apple and a whole apple. Finally, Jobs thought that the bitten apple had great personality and finally chose this version. As for the meaning of the bitten apple, Rob Janov admits that it doesn't contain many meanings as everyone thought later, but when a work is successful, it will be interpreted as various rumors. At that time, Apple II was the first computer to display colorful patterns on the screen for individuals and families, so the logo should be designed to be easily accepted by everyone, especially young people, which would make it easier for Jobs to sell computers to schools. In addition, Rob Janoff and Jobs were also influenced by hip-hop culture at that time. At this time, Apple's seven-color striped LOGO was born. At that time, many people could not accept the design scheme of using seven stripes, thinking that if the company insisted on making icons with these colors, it might go bankrupt before the business started. However, Jobs, who likes to think outside the box, likes its uniqueness. Apple's seven-color striped LOGO has been used from 1976 to 1998. After that, Apple redesigned the LOGO three times, but each time it kept the outline of the bitten apple, but only adjusted the color and texture of the apple. Rob Janoff said that he likes this change of Apple LOGO very much, because the LOGO of each period has played a role, reflecting the same progress and innovation as Apple products. Samsung is concise and rich in meaning. At present, only Samsung can compete with Apple in the mobile phone market. I believe everyone has heard of the history of Samsung. Samsung mainly exported dried fish, vegetables and fruits from the initial grocery store to the South Peninsula of Korea, and later gradually expanded to leading manufacturing industries such as sugar, medicine and textiles, and established it as a family business. 1In the 1980s, Samsung Electronics mainly sold refrigerators. 1986, Samsung Economic Research Institute was established in Li Bingzhe. Its subsidiaries include: Samsung Electronics, Samsung SDI, Samsung SDS, Samsung Electric, Samsung Corning, Samsung Network, Samsung Fire Protection, Samsung Securities, Samsung Products, Samsung Heavy Industry, Samsung Engineering, Samsung Aviation, Samsung Military Industry and Samsung Life. , and managed by members of the Li family. As mentioned above, Samsung has subsidiaries in many fields, and companies in each field have their own logo. The following mainly talks about the history of Samsung mobile phone LOGO. Speaking of Samsung, many people will think of Anycall, which is a brand nickname adopted by Samsung specifically for China, and Samsung is a specific brand. Among them, SAMsung's writing department consists of Sam and sung, in which Sam stands for greatness, richness and strength, and SUNG stands for brilliance, eternity, purity and brilliance. Blue represents profundity and steadiness, giving people a sense of trust, and expressing Samsung's image of being technology-oriented and winning customers' dependence by creating the best products and services. The name on the Samsung logo is English, which is pronounced the same all over the world. It's easy to remember. More in line with Samsung's global positioning and become the pursuit of world-class enterprises. The font on Samsung logo is exquisite. According to the image convention of international high-tech enterprises, the letter A is removed horizontally to show Samsung's cutting-edge product technology and fully display Samsung's high-tech enterprise image. At the same time, it also means that there is nothing perfect in the world, and Samsung is not perfect, and it still needs to work hard. The beginning of the first letter S and the last letter G echo back and forth, symbolizing the smooth flow of air, which shows that Samsung can communicate with employees, customers and even the whole human society without obstacles, and thus shows the concept of Samsung's contribution to human society. The circle symbolizes the earth, represents the human society that Samsung is committed to, and is the stage for Samsung to grow, develop and exert its energy. When the circle moves at high speed, it will become an oval visual image. Samsung logo adopts an oval visual image, which embodies Samsung's corporate philosophy of looking at the world, contributing to human society and promoting rapid social development through innovation. Nokia's transformation from fish to technology Nokia has an impressive advertising slogan: technology is people-oriented. Under its logo, it always follows the English line connecting people. Whether in Chinese or English, Nokia has clearly demonstrated their concept to the world: talent is the greatest wealth of Nokia. 1865, Fredrik Idestam, an engineer, founded a wood pulp factory on the banks of Tamer kosky river in Tampere town, southern Finland. After 1868, Fredrik Idestam built a second wood pulp factory near the Nokianvirta River, which gave birth to the name Nokia. 197 1 year, Edstein and his friend Leo Machelin changed the original company into a joint-stock company, thus establishing Nokia. The LOGO of Nokia's first fish image was created in 1966, and this image should be inspired by salmon from Nokianvirta River. 1898, Eduard Polon founded the Finnish Rubber Factory and later became the Nokia Rubber Factory. The new company tries to produce many products, such as paper, letter combinations, car tires, shoes, communication cables, generators, televisions, aluminum, capacitors and so on. 1967, Nokia was formally established by three companies under Nokia. After the merger, Nokia adopted a logo, and the white characters of Nokia were surrounded by black. At the beginning of its telecom equipment manufacturing, Nokia adopted a logo that is very similar to what it is now, except that it adopted bright blue and rising arrow graphics. The arrow marks show Nokia's progress and development in the telecommunications industry.