Corporate culture of Qingdao Iron and Steel Holding Group Co., Ltd.

In the days to come, Qinggang will continue to uphold the values ??of integrity, dedication, and win-win development; keep in mind the corporate cultural spirit of pragmatism, innovation, hard work, and dedication, and be user-centered and in line with With the business philosophy of being market-oriented, winning by variety and quality, and pursuing excellent performance, we sincerely welcome friends at home and abroad to invest and cooperate to create a great cause for the world's steel industry! ! ! Concept culture is the core part of the corporate culture system. It is a comprehensive, systematic, scientific and standardized design and interpretation of Qinggang's cultural concepts. Concept culture stipulates and guides the design of the behavioral norm system. Qinggang's concept and culture system mainly includes:

Core concept

Corporate vision

Building a modern Linhai steel enterprise with outstanding competitive advantages

The competition among modern enterprises is mainly manifested in the competition of core capabilities and comprehensive advantages. To build Qinggang into a modern steel enterprise with excellent assets, significant benefits, outstanding technology and beautiful environment, all Qinggang people need to unite sincerely, pioneer and innovate, and strive to cultivate their own unique competitive advantages from the following aspects:

Technical Advantages Technical advantages play a decisive role in the competition of steel companies. The strategic task of Qinggang's development is not only to innovate the system and adjust the structure, but more importantly, to enhance its technological advantages in a down-to-earth manner. This is determined by the current development trend of China's steel industry and is also an inevitable requirement for Qinggang's sustainable development. Qinggang's current high value-added products account for 80% of all products, especially welding materials, high-quality wire rods and spring flat steel, which have certain competitive advantages in the market. Qinggang will further increase its efforts in product research and development, adopt new equipment and new processes, improve the technical content of its products, cultivate and shape its core competitiveness, and build a high-quality steel base.

Talent advantage Talent is the first resource of an enterprise and the key to Qinggang's sustainable development. In its more than 50 years of development history, Qinggang has cultivated a team of employees who are able to endure hardship, fight, and have dedication. Facing the current competitive situation, Qinggang needs to establish a strategic talent resource plan and strive to cultivate and create a group of excellent compound and export-oriented senior management talents, senior professional and technical talents with high analytical and problem-solving abilities, Capital operation and financial management talents, as well as a backbone operation talent team with superb skills and excellent work style.

Brand advantage Brand is a highly condensed culture, an intangible asset of the enterprise, and a symbol of the excellent quality of the enterprise's products. In the fiercely competitive market, brand has become the magic weapon for enterprises to win the market. Qinggang has a certain degree of popularity and reputation, which is the basis for building brand advantages. However, whether it is Qinggang's corporate brand or product brand, there is still a long way to go before it is a well-known brand. It also needs to increase research and development efforts, improve the technical content of products, and work hard on corporate brand and product brand promotion, in a multi-faceted manner. , build Qinggang's brand through multiple channels and establish Qinggang's brand advantages.

Cultural Advantages Every excellent company has a strong corporate culture. The most important factor for the success of an enterprise lies not only in strict rules and regulations, profit indicators, capital equipment conditions and market conditions, but also in truly attaching importance to human factors, stimulating people's potential, giving full play to the enthusiasm and creativity of employees, and enhancing the enterprise's Cohesion and unlimited creativity. To become stronger and bigger, Qinggang must vigorously promote the construction of corporate culture and strive to create a strong Qinggang culture with distinct values ??and Qinggang personality.

Location advantage The development trend of China's steel industry is to deploy along the coast to gain advantages in resource acquisition. Qinggang is located in Qingdao, a city near the sea, and has a unique geographical advantage. At the same time, Qinggang has been included in Qingdao's overall city plan of "supporting bay development". In future development, Qinggang should give full play to its unique geographical advantage to strengthen competition. Advantages.

Qinggang is a big family of Qinggang people, and it is also a common career stage for Qinggang people. Qinggang has an excellent cultural tradition, as well as ambitious career goals and ideal pursuits. This requires all employees to unite their will, work hard and forge ahead, promote the sustainable, healthy and harmonious development of Qinggang, and jointly create a bright future for Qinggang.

Corporate Mission

Mutual benefit with customers ***Win with employees***Economy

Enjoy the interests of shareholders and social harmony*** Enter

Customers are the bread and butter of a company.

To survive and develop, enterprises must win customers, which requires establishing a customer-centered mindset, striving to provide customers with high-quality products and services, creating value for customers, and then realizing their own value and achieving mutual benefit with customers*** win.

Employees are the valuable wealth of an enterprise and the foundation for its development. Enterprises should care about their employees, love them, respect them, train them, and form a community of shared interests and destiny with their employees. They should not only allow employees to use their talents and talents to develop the enterprise, but also allow employees to share in the benefits of reform and development. As a result, the company and its employees develop together.

Shareholders are the investors of the enterprise, and creating returns for shareholders is an inevitable requirement of the market economy. Qinggang should adhere to the market concept of being responsible to shareholders and seeking benefits for all shareholders, strive to improve operating performance, innovate management levels, share the results of corporate development with shareholders, and jointly promote the sound and rapid development of Qinggang.

Enterprises are the basic economic cells of society. The social value of enterprises lies in continuously creating wealth for society and promoting social prosperity and development. It is necessary to combine corporate interests with national interests, and combine corporate development with social development. While striving to develop the enterprise, Qinggang should actively assume social responsibilities, build a harmonious enterprise, and achieve harmonious progress with society.

Core values

Build business with integrity and win the future

Integrity is the basic moral principle of the modern market economy and the basic value principle for the operation and development of Qinggang. "The Doctrine of the Mean" says: "Sincerity is the way of heaven; sincerity is the way of man." It means that integrity is the basic law between heaven and earth; the pursuit of integrity is the fundamental principle of life and work. "People cannot stand without trust", and the same is true for enterprises. Establishing a business with integrity means adhering to honest management and pursuing career development; taking integrity as the foundation of Qinggang's business and the basic moral principles and value judgment standards for all business management activities of Qinggang, serving customers wholeheartedly, treating employees sincerely and kindly, and becoming stronger and bigger Steel business, establish Qinggang's corporate image of being honest and trustworthy.

Win-win is an inevitable trend of modern market economy, and it is also the basic value orientation of Qinggang’s innovative future. This requires Qinggang to establish a cooperative attitude and spirit with stakeholders in the process of business development, so as to share the fruits of development, that is, to cooperate with the country, society, customers, employees, partners and various stakeholders. Establish a community of shared interests and a community of shared destiny, providing a stage for growth and development for employees; mutual benefit and reciprocity with customers to win future development; creating long-term returns for shareholders; creating wealth for the country and society, and ** *Same progress. Winning the future first is the value judgment standard that Qinggang must adhere to in the market economy competition for a long time, which reflects the strategic vision and lofty pursuit of Qinggang people.

Enterprise spirit

Pragmatism, hard work, innovation and transcendence

Qinggang people have accumulated valuable spiritual culture in the development process of more than half a century: First, hard work The spirit of struggle, hard work and dedication; the second is the spirit of positivity, reform and innovation. This is the magic weapon for Qinggang people to face and overcome difficulties, and it is also a powerful driving force for Qinggang's future development.

Adhering to a pragmatic spirit means to have a deep understanding of the development trend of China's steel industry, earnestly grasp the development opportunities of Qinggang, do a solid job in all tasks with a high sense of responsibility, tell the truth, be pragmatic, and seek practical results, Vigorously carry forward the work style of being down-to-earth and working hard.

Adhering to the fighting spirit means not bowing down in the face of difficulties, striving for excellence in good times, and overcoming difficulties in adversity, and having the courage to face competition and accept challenges.

Adhering to the spirit of innovation means innovating ideas and working methods, becoming a learning employee, comprehensively improving quality and ability, and making extraordinary achievements in ordinary positions.

Adhering to the spirit of transcendence means setting ambitious career goals, cultivating a positive attitude, teamwork, integrating personal goals into corporate goals, not being satisfied with the status quo, constantly making progress, constantly surpassing, and constantly making progress. , promote self-development and enterprise development.

Business and Management Concept

Management Concept

Standardized Collaboration and Efficiency

Standardized management means establishing and improving various rules and regulations and clarifying management procedures, establish management standards, and take effective measures to ensure the healthy and orderly operation of the enterprise.

Collaborative management emphasizes the awareness of collaboration and team awareness between positions and process departments, to cooperate and support each other, and to exert the overall synergy.

Efficient management emphasizes process control and effect evaluation of work execution, which not only improves work efficiency, but also improves corporate benefits.

In the process of enterprise management, institutional norms are the foundation, collaboration is the guarantee, and efficiency is the goal. The three promote each other and jointly ensure the efficiency and effectiveness of management.

Talent concept

Gather talents and make the best use of their talents

The formulation and implementation of strategies must be guaranteed by corresponding human resources, which is one of the key links in achieving strategic goals. . The personal values, skills and abilities of employees are necessary for the successful implementation of strategies, which involves how to view employees and how to train them. Every employee of Qinggang is a talent that can be developed. The development of Qinggang is not only reflected in the improvement of economic benefits, but also in creating conditions and setting up a stage for employees to grow and become talents. This is the basic requirement of being people-oriented. This requires Qinggang not only to design scientific and reasonable jobs for employees, and provide opportunities for talents to grow by finding suitable positions, but also to establish a scientific and effective distribution system to motivate talents and provide various trainings to help employees grow. , become talents and improve the overall quality of Qinggang’s workforce.

After establishing the value orientation of selecting and cultivating talents, it is more important to retain employees who already have certain skills and make the best use of their talents. This not only promotes the further growth of talents, but also enables them to contribute to the development of the company. The development of Qinggang contributes talents. To ensure that people can make the best use of their talents, firstly, we must establish a mechanism that is conducive to promoting the optimal allocation of human resources, rational flow, and making the best use of their talents; secondly, we must establish a talent utilization mechanism with fair competition and survival of the fittest, so as to truly achieve the goal of "promoting the capable, the mediocre, and the average". The third is to tilt the distribution policy toward positions with high technical content, high knowledge content, and heavy responsibility to minimize the loss of talents; fourth, it is necessary to establish a multi-level and multi-channel training and selection mechanism to enable outstanding talents to stand out. .

Marketing Concept

Excellent Quality and Sincere Service

Quality, integrity and service are the overall requirements for Qinggang's marketing work. At present, the phenomenon of product homogeneity in the steel industry is becoming increasingly serious, and marketing needs to compete and win from the comprehensive aspects of image, brand and culture. For Qinggang's marketing work, product quality is the foundation and honest service is the key.

Excellent quality means striving to provide customers with the highest quality products, providing products that the market needs, attracting customers with product quality, and meeting customer needs to the greatest extent. Whether it is product design or product production technology, the quality of the product should be guaranteed to the greatest extent and the excellent quality image of Qinggang products should be established.

Sincerity service is to provide customers with all-round and personalized services with the greatest sincerity and the highest integrity, improve service quality and service standards, establish an honest service image, and build an honest service brand. At the same time, we must pay more attention and care to customers, provide customers with high value-added services, and exceed customer needs and expectations when possible.

Quality concept

Work quality determines product quality

Quality is the life of the product and the lifeblood of the enterprise. Quality comes from both production and management. Therefore, to ensure product quality, we need to focus on the two key links of production and management. Product quality is directly in the hands of every employee. Only careful production, precise management, and excellence can ensure product quality.

Meticulous production means to have a highly responsible attitude and meticulous work spirit, strictly implement various process operating procedures, focus on doing everything well, strive for excellence in every detail, and ensure every step of the production process. The quality of work in each link.

Fine management is to break the extensive management method, establish a refined management method, implement strict quality management of production materials and products, conduct precise control of the entire production process, and effectively manage the production of each process. and organization to meet the requirement of "zero defects in every process". Refined management requires standardization as a premise, process as a guarantee, data as a standard, and information as a means to ensure product quality.

Striving for excellence means establishing quality awareness and brand awareness. On the basis of continuously improving the level of process equipment and technological development, we should constantly improve our work skills, continuously improve the quality of work, produce quality products, and establish a brand.

Safety concept

Keep safety in mind, cherish life, strict management and continuous improvement

Safety is the eternal theme of Qinggang's production and operation.

First of all, we must firmly establish the safety awareness of all employees and clarify the goals and directions of safety management. Safety is the life of an enterprise, the happiness of a family, and an attitude towards life that cherishes life. Doing a good job in safe production is a basic requirement for the survival and development of an enterprise. It is a major matter related to the safety of the lives and property of employees and the development and stability of the enterprise. We must adhere to the policy of "safety first, prevention first" and do everything possible to prevent, contain, Eliminate all kinds of unsafe phenomena, insist on unremitting efforts in production safety, and let the safety alarm bell sound.

Secondly, it is necessary to strengthen the safety responsibility of all employees and improve the overall safety management level through strict management and continuous improvement. Although there are reasons behind safety accidents, most of them are caused by lack of seriousness, lack of strictness, lack of care and lack of meticulousness. Safety work must grasp the fundamentals of "strictness and detail" at all times. First, we must work hard on "strictness". Not only must the system be formulated strictly, the implementation system must be strict, but also the assessment and supervision must be strict; To implement, we must look for gaps in details, investigate problems, determine measures, and make rectifications. Only by being demanding on details and proceeding step by step can safety management develop healthily. Behavioral culture is a dynamic display of concept culture. By standardizing and unifying organizational behavior and employee behavior, the values ??and concepts advocated by the enterprise can be implemented in the operation and management activities of the enterprise. The behavioral culture system mainly includes the code of conduct for employees and colleagues and the code of conduct for managers.

Employee Code of Conduct

Employee Code of Conduct is a code of conduct that all employees of Qinggang must abide by.

To the enterprise: love the enterprise as a home

To the customers: to treat each other with affection

To the work: to be dedicated and dedicated

To the colleagues: to be united Mutual assistance

To the society: Advocate morality and abide by the law

To the enterprise: Love the enterprise as a home

First of all, we must abide by the rules and regulations of Qinggang, and at the same time we must actively contribute Use your own intelligence and talents to actively contribute ideas and suggestions to the company, consciously supervise the behavior of yourself and others, reflect your sense of ownership and responsibility, treat the company as your home, and grow with Qinggang ***. Don’t be afraid of hardship, don’t be afraid of sacrifice, and don’t care about fame and fortune.

Treat customers: treat each other with affection

Treat customers like your own relatives, sincerely consider customers, establish an inseparable family relationship with customers, and become a community of mutual benefit. Achieve the ultimate win. Don't be too troublesome, don't be impatient, don't make things difficult.

To work: dedicated and dedicated

Be serious and responsible for your work, love your job, study hard, constantly improve yourself, improve your quality, strive for excellence, and work hard in your position Make great achievements. Don't slack off, don't be mediocre, don't complain.

To colleagues: Unite and help each other

It is necessary to establish team awareness, strengthen communication and collaboration, be open-minded, trust each other, think from others' perspective, and make progress together; Care for each other, help each other, and build a deep relationship like a family. Do not be indifferent to others, do not be selfish, and do not spread rumors.

To society: Advocate morality and abide by the law

Consciously abide by national laws and social ethics, consciously practice the "Eight Honors and Eight Disgraces" socialist concept of honor and disgrace, and also dedicate love and be a moral person A noble person, a person who is beneficial to society. Do not violate laws and disciplines, do not forget justice for the sake of profit, and do not abandon public service for private reasons.

Managerial Code of Conduct

Managerial Code of Conduct is a code of conduct that all Qinggang employees in management positions must abide by.

Focus on the overall situation and bravely shoulder responsibilities

Focus on self-discipline, fairness and integrity

Focus on collaboration, unity and efficiency

Focus on implementation and implementation

< p>Focus on learning and improving quality

Focus on innovation and dare to be the first

Consciously safeguard the overall interests of the enterprise, proceed from the overall situation, earnestly perform duties, and have the courage to assume responsibilities. Not narrow-minded, not perfunctory, not prevaricating.

Pay attention to self-discipline, be fair and honest

Be strict with yourself, be fair and honest, and be honest and honest. No corruption or partiality.

Focus on collaboration, unity and efficiency

Strengthen team awareness, communicate closely and collaborate, pay attention to the division of labor between positions and departments, and complete various tasks efficiently. Don’t be self-centered, and don’t center on the interests of your department or unit.

Focus on execution and implement in place

Improve execution capabilities, improve management performance through goal decomposition and detailed execution measures, and complete tasks on time with quality and quantity. Don't make excuses or avoid conflicts.

Focus on learning and improve quality

Strengthen learning, improve comprehensive quality and professional skills, and improve the ability to analyze and solve problems. Don't be proud and complacent, don't let it go.

Focus on innovation and dare to be the first

Pursue innovation and change, boldly explore, dare to try, and constantly surpass. Don’t rest on your laurels, don’t stick to the rules.