Coconut Group is under investigation for suspected advertising violations. What is unreasonable about its advertising?

Many people often see some advertisements about beverage brands when watching TV, and many netizens are also very familiar with drinks like the Coconut Palm brand. I often see this drink when I go to the supermarket, and it is a very classic drink in terms of time. But what I didn't expect is that it caused a big trouble. The old brand of coconut beverage

When the relevant market supervision bureau of Hainan Province was investigating some foods or some brands, they found that this coconut group actually posted on the official Weibo Some of his advertisements have caused a lot of controversy in society. Therefore, I was interviewed. Situations like this also made many netizens feel that some group companies must face up to their own behavior and methods in the advertising process and not be too eye-catching. Otherwise, it is very likely that some violations of law and discipline will occur. For example, some of the texts involved in the advertising content of Coconut Tree Brand or other investment advertising slogans are eye-catching, or are they not? Extremely good content. There is some false propaganda

So in this case, some corresponding departments also believe that in some of the enrollment information released by their coconut brand, many promotional contents contain some false propaganda. phenomenon. And there may be some suspicions of deliberate hype, so this kind of phenomenon also makes the relevant investigation agencies want Coconut Brand to remove these advertisements, and in addition, their advertisements for this brand must be replaced. It is often seen that the pictures used by this brand in some previous advertisements or on the packaging of some drinks are somewhat unsightly, and even some of the copywriting may be offensive. It was fined

This has also aroused heated discussions among some netizens. Everyone hopes that this brand can change its packaging and try to be more fresh and refined in some copywriting terms. , so that everyone can accept it better. Otherwise, it is very likely to hinder public order and corresponding good social customs. For this coconut brand, this incident violated the corresponding laws and regulations. It also violated the rules and good customs, so the relevant departments also imposed administrative penalties of fines.