Kindergarten large class teaching plan "advertisements around us"

As an excellent people's teacher, you usually need to use teaching plans to assist teaching. Teaching plan is the overall organizational program and action plan of teaching activities. Let's refer to how the lesson plan is written! The following is the lesson plan "Advertisement Around Us" that I collected and arranged for the kindergarten class. Welcome to share.

Teaching plan for large classes in kindergarten "Advertising around us" 1 [design intent]

With the rapid development of information, children will be exposed to all kinds of external information all day, especially in the rich advertising world, people will use advertisements to promote their products. Some fresh and interesting humorous advertisements, profound public service advertisements and lively product advertisements all occupy our living space. How to make children truly understand the role of advertising in society, improve their imitation and creativity, and educate children not to post advertisements indiscriminately? Combined with the spirit of the syllabus, I think that in order for children to become the leaders of activities, we must start from children's interests, combine their existing experience with the original experience, and let them boldly show it.

[Activity objective]

1, let children know the role and classification of advertising in social life;

2, guide children to imitate and create interesting advertising language:

3. Improve the flexibility and flexibility of children's thinking, thus developing children's sociality.

[Activity preparation]

1, please collect all kinds of advertising materials before the activity;

2. Make a set of advertising courseware (including public service advertisements, humorous advertisements, commodity advertisements and advertisement photos taken on the spot);

3. Rehearse sitcoms, arrange scenes, and children play roles;

4. Group activity materials:

One set: ink, mother board and oil roller.

The second group: watercolor pens and advertising blank paper.

Three groups: watercolor pens and hollow cards.

[Activity Flow]

Import activities

1, the children walked into the classroom hand in hand with the music and began to play games on the tree of knowledge. Teachers and children all said slogans (under the tree of knowledge, you and I will have more fun playing games under the tree of knowledge).

2. Introduce the theme into the scene performance.

The teacher told a story: in a beautiful big forest, there are many lively and lovely little animals. I heard that the store of Little Monkey and Little Pig has opened, and everyone wants to buy their own products. look ...

Child role-playing: Two children play the roles of monkey and pig respectively. They are clamoring for customers to buy their own products. Monkeys talk about the characteristics and benefits of each product, while pigs just shout loudly.

(2) the operative part

1. After the live performance, the teacher asked questions.

Teacher: Whose goods would you like to buy? Why?

Children: We are willing to buy the products of the little monkey, because the little monkey has told us the characteristics and benefits of each product, so we can buy them with confidence.

Teacher: None of Piggy's things have been sold. Who will help the pig? Ask children to be shopping guides and help pigs sell goods.

The teacher summed up: the process of selling goods by the little monkey just now was actually called advertising. Through advertising, we can promote our own products and let more people know the characteristics and functions of this product.

2. The teacher constantly guides and asks the children to tell the advertisements they see.

Teacher: What products have you seen advertised in your life?

Children: car advertising, clothing advertising, food advertising, drug advertising. ...

Teacher: In our life, there are many advertisements according to different commodities.

In our life, some advertisements are very big and often appear in the streets and shopping malls. We call them giant advertisements, and some advertisements are very small, such as those in newspapers. Although it is small, it can also play the role of advertising. Because there are different ways of advertising, some are TV promotion, we call it TV advertising, some are leaflet promotion, some are mobile car promotion, so we can call it mobile advertising. On the contrary, advertisements fixed in one place can also play the role of publicity and warning. We can call it fixed advertising. In addition, due to the different functions of advertisements, we can divide them into commodity advertisements, humorous advertisements and public service advertisements. Show the courseware and enjoy explaining the characteristics of each advertisement.

3. Teachers guide questions and go deep into theme activities.

Teacher: Where have you seen all kinds of advertisements?

Child: We have seen all kinds of advertisements on clothes, umbrellas, fans, roadsides and supermarkets. The teacher showed the physical objects to the children for intuitive observation.

The teacher concluded: advertisements can be seen everywhere in our lives, and advertisements are closely related to our lives.

4. Encourage children to advertise in representative theories. This issue focuses on providing children with an opportunity to speak, dare to speak, like to speak, and have the opportunity to speak.

5. The teacher encourages children to copy an advertisement (emphasizing that the advertisement should be catchy and explain the name, characteristics and functions of the product).

(3) End the activity

Teachers and children summarized and discussed the dangers of posting advertisements indiscriminately, which affected the environmental sanitation of the city and made many people deceived (for example, some people bought fake drugs after seeing fake advertisements, and their lives were threatened. The teacher taught the children to clean up in time after seeing false advertisements. Let advertising play a real role.

[Activity expansion]

Teachers group children according to their abilities:

One group: design advertising shirts to welcome the arrival of June 1.

The second group: design a public service advertisement to educate children to protect the environment.

The third group: design a leaflet advertisement to promote our kindergarten.

The Design Intention of "Advertising Around Us" 2, a teaching plan for kindergarten large classes

Today, with the rapid development of information, children will be exposed to all kinds of external information all day, especially in the rich advertising world, people will use advertisements to promote their products. Some fresh and interesting humorous advertisements, meaningful public service advertisements and lively product advertisements all occupy our living space. How to make children truly understand the role of advertising in society, improve their imitation and creativity, and educate children not to post advertisements indiscriminately? Combined with the spirit of the syllabus, I think that in order for children to become the leaders of activities, we must start from children's interests, combine their existing experience with the original experience, and let them boldly show it.

moving target

1, let children know the role and classification of advertising in social life;

2. Guide children to imitate and create interesting advertisements;

3. Improve the flexibility and flexibility of children's thinking, thus developing children's sociality.

Activities to be prepared

1, please collect all kinds of advertising materials before the activity; 2. Make a set of advertising courseware (including public service advertisements, humorous advertisements, commodity advertisements and advertisement photos taken on the spot); 3. Rehearse sitcoms, arrange scenes, and children play roles; 4. Group activity materials:

One group: ink, motherboard, oil roller, two groups: watercolor pen, advertising blank, three groups: watercolor pen, hollow card.

Activity process

(1) Import Activity 1. The children walked into the classroom hand in hand with the music and started the game activities of the tree of knowledge. Teachers and children all said slogans (wisdom fruit under the tree of wisdom, you and me under the tree of wisdom, games under the tree of wisdom, how fun).

2, situational performance introduces the theme teacher to tell stories: In a beautiful big forest, there are many lively and lovely animals. I heard that the shop of Little Monkey and Little Pig has opened, and everyone wants to buy products that they are satisfied with. You see ... children's role-playing: (Two children play little monkeys and pigs respectively, and they are loudly attracting customers to buy their own products. The little monkey talks about the characteristics and benefits of each product, and the little pig just shouts)

Teacher: Whose goods would you like to buy? Why?

Children: We are willing to buy the products of the little monkey, because the little monkey has told us the characteristics and benefits of each product, so we can buy them with confidence.

Teacher: None of Piggy's things have been sold. Who will help the pig? Ask children to be shopping guides and help pigs sell goods.

The teacher summed up: the process of selling goods by the little monkey just now was actually called advertising. Through advertising, we can promote our own products and let more people know the characteristics and functions of this product.

2, the teacher constantly guides, please tell the children the advertising teachers they have seen: What products with advertisements have you seen in your life?

Children: car advertising, clothing advertising, food advertising, drug advertising.

Teacher: In our life, there are many advertisements according to different commodities.

In our life, some advertisements are very big and often appear in the streets and shopping malls. We call them giant advertisements, and some advertisements are very small, such as those in newspapers. Although it is small, it can also play the role of advertising. Because there are different ways of advertising, some are TV promotion, which we call TV advertising, some are leaflet promotion, and some are mobile car promotion, which we can call mobile advertising. On the contrary, advertisements fixed in one place can also play the role of publicity and warning. We can call it fixed advertising. In addition, due to the different functions of advertisements, we can divide them into commodity advertisements, humorous advertisements and public service advertisements. Show the courseware and enjoy explaining the characteristics of each advertisement.

1. The teacher leads the questions and goes deep into the theme activities. Teacher: Where have you seen all kinds of advertisements?

Child: We have seen all kinds of advertisements on clothes, umbrellas, fans, roadsides and supermarkets.

The teacher concluded: advertisements can be seen everywhere in our lives, and advertisements are closely related to our lives.

2. Encourage children to advertise in representative theories (this link focuses on providing children with an opportunity to speak, dare to speak, like to speak, and have the opportunity to speak. (3) Teachers encourage children to copy an advertisement (emphasizing that the advertisement should be catchy and explain the name, characteristics and functions of the goods) (3) End the activity. Teachers and children summed up the discussion together and posted advertisements indiscriminately, which affected the environmental sanitation of the city and made many people deceived (for example, some people bought fake drugs after seeing fake advertisements, and their lives were threatened. The teacher taught the children to clean up in time after seeing false advertisements. Let advertising play a real role.

Activity expansion

Teachers group children according to their abilities:

One group: design advertising shirts to welcome the arrival of June 1. Two groups: design a public service advertisement to educate children to protect the environment. Group three: design a flyer advertisement to promote our kindergarten.

Kindergarten large class teaching plan "advertisements around us" 3 Activity objectives:

1. On the basis of understanding advertisements, understand the composition of advertisements (patterns, prices, commodity names, commodities, etc. ).

2. Understand the role of advertising (for individuals and society).

3. Stimulate interest and creativity, and let children design their own advertising language.

4. Cultivate children's innovative thinking and the spirit of bold attempts.

5. Willing to interact with peers and teachers and like to express their ideas.

Activity preparation:

Various advertisements for display, specific advertisements for broadcasting, and PPT for class.

Activity flow:

(1) activity import:

Take out an advertisement to attract children's attention and introduce the topic.

(2) Understand that advertisements are around us.

1. Where did you see the advertisement?

Children have found many advertisements, but there are still some advertisements you haven't found.

(3) Understand the role of advertising.

1. So many advertisements, what do you think advertisements are for? What help will it bring to your life?

2. Play a special public service advertisement to let them know the function of public service advertisement.

(d) Show all kinds of advertisements and understand the composition of advertisements.

(5) Watch specific advertisements and design advertising language.

(6) Extended activities:

Designing advertising language is a very interesting thing. You can think about it, draw a picture and talk about it later.

Reflection:

1. The first is about multimedia presentation. Because PPT and advertising videos need to be played in class, it is best to go to the multimedia classroom in class, but it is not very easy to use in class that day, so it has to be played on the computer. Although the position was moved for them to see clearly, the effect still did not reach the ideal level.

Although the content of this course is close to children's life, there are too many kinds of advertisements, so all of them are not clearly introduced. At the same time, after class, I feel that the advertisements introduced to children are still superficial and do not give children any in-depth understanding.

3. It turns out that when designing the course, the specific advertising design slogan is played after introducing the composition of the advertisement. But when I was in class, I suddenly found that it seemed inappropriate, so I changed the order of the two, because I thought it might be more logical to make the composition of the advertisement thorough.

4. Originally, the design slogan was added to arouse children's enthusiasm, but the result was not satisfactory. The children were quite positive at first, but they didn't respond when designing advertising language. Maybe it has something to do with the way I attend classes. It may be better for children and the effect may be better if we make several demonstration designs in advertising languages before letting children design.

In a word, the selected content is very good, but how to design a social class better is still worth our deep thinking, and the arrangement of activity flow should continue to be improved.

The Design Intention of "Advertisement Around Us" 4, a teaching plan for large classes in kindergarten;

Today, with the rapid development of information, children will be exposed to all kinds of external information all day, especially in the rich advertising world, people will use advertisements to promote their products. Some fresh and interesting humorous advertisements, meaningful public service advertisements and lively product advertisements all occupy our living space. How to make children truly understand the role of advertising in society, improve their imitation and creativity, and educate children not to post advertisements indiscriminately? Combined with the spirit of the syllabus, I think that in order for children to become the leaders of activities, we must start from children's interests, combine their existing experience with the original experience, and let them boldly show it.

Activity objectives:

1, understand the purpose of advertising, and know that advertising brings great convenience to people's lives.

2. Try to design a public service advertisement in cooperation with your partner.

3. Boldly try to participate in the discussion and dare to express your thoughts.

Activity preparation: 1, various advertising leaflets, advertising videos.

2. Sitcom.

Activity flow:

1. Set the advertising situation to stimulate children's interest in learning.

(1), story: In a beautiful big forest, there are many lively and lovely animals. It is said that the shop of Little Monkey and Little Pig has opened, and everyone wants to buy some goods in it. look ...

Monkey: Go in and have a look. There are many gifts, and all stationery is sold at half price.

Piglet: Stand in front of the goods.

(2) The teacher asked: Whose shop do you want to go to? Why?

2. Guide children to understand advertisements and know that advertisements bring convenience to our lives.

(1), when the little monkey was selling something just now, it was actually an advertisement. It publicizes its products through advertisements, so that more people can know its product information.

Teacher: What kind of advertisements do you usually see? (food advertisement, clothing advertisement, automobile advertisement, enrollment advertisement, beauty salon advertisement, drug advertisement).

(2) Show various advertisements of courseware.

(3) Children's communication: Where have you seen advertisements?

There are advertisements on streets, stations, shopping malls, newspapers and TV. )

Giant advertisement

television advertising

Advertising truck

adlet

leaflet advertising

3. Play courseware advertisements and learn about public service advertisements and commercial advertisements.

Public service advertisement: not for selling goods, but for promoting healthy fashion, guiding us to do something, and sometimes asking everyone to care for and help people and animals in trouble.

Commercial advertisement: Introduce commodities, so that more people can understand and buy commodities.

Discussion:

Features of advertising: advantages:

Disadvantages: scribbling and pasting, littering everywhere, polluting the environment and selling fake advertisements.

4. Encourage children to learn an advertising word.

5. Look at the public service advertisement and try to design a public service advertisement.